Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Unsupervised Learning, Applied Machine Learning, Plotly, Data Visualization, Machine Learning, Social Sciences, Socioeconomics, Machine Learning Algorithms, Scikit Learn (Machine Learning Library), Exploratory Data Analysis, Data Analysis, Python Programming
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Model Evaluation, Supervised Learning, Machine Learning Methods, Classification Algorithms, Machine Learning, Data Analysis, Driving engagement
Intermediate · Course · 1 - 4 Weeks

University of Glasgow
Skills you'll gain: Data Literacy, Strategic Leadership, Data-Driven Decision-Making, Business Leadership, Organizational Leadership, Leadership, Data Analysis, Leadership Development, Leadership and Management, Agile Methodology, Project Implementation, Organizational Structure
Intermediate · Course · 1 - 4 Weeks

Illinois Tech
Skills you'll gain: Bayesian Statistics, Data Analysis, Statistical Inference, Regression Analysis, Statistical Analysis, Statistical Modeling, Statistical Programming, Sampling (Statistics), R Programming, Markov Model, Logistic Regression, Probability, Simulations, Model Evaluation, Probability Distribution
Build toward a degree
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Sales Presentation, Presentations, Sales Presentations, Canva (Software), Multimedia, Marketing Design, Design, Marketing Collateral, Product Demonstration, Marketing Materials, Graphic Design, Photo Editing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Storytelling, Instagram, Copywriting, Content Creation, Drive Engagement, Concision, Social Media Content, Editing, Writing
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Apache Hadoop, Real Time Data, Apache Spark, Apache Kafka, Data Integration, Apache Hive, Big Data, Applied Machine Learning, System Design and Implementation, Distributed Computing, Data Processing, MongoDB, NoSQL, SQL, Scalability
Intermediate · Course · 1 - 3 Months

University of Colorado Boulder
Skills you'll gain: Regression Analysis, Supervised Learning, Model Evaluation, Logistic Regression, Statistical Analysis, Data Analysis, Statistical Modeling, Predictive Modeling, Machine Learning Methods, Feature Engineering, Data Preprocessing, Exploratory Data Analysis
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Graphic Design, Graphic and Visual Design Software, Photo Editing, Graphics Software, Content Creation, Multimedia, Content Marketing, Cloud-Based Integration, Continuous Integration
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Cloud Storage, Database Management, Cloud Platforms, Role-Based Access Control (RBAC)
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Diagram Design, Brainstorming, User Accounts, Business Process Modeling, Strategic Thinking, Team Building
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Data Presentation, Regression Analysis, Statistical Analysis, Statistical Reporting, Correlation Analysis, Technical Communication, Probability & Statistics, Scatter Plots, Data Analysis, Predictive Analytics, Generative AI, Statistical Modeling
Intermediate · Course · 1 - 4 Weeks