Persona (User Experience)

Persona (User Experience) is an effective method to understand and map user needs, behaviors and expectations in order to improve the user experience of a product or service. Coursera's Persona catalogue teaches you about the crucial role personas play in designing intuitive, user-centric interfaces and systems. You'll learn to develop and use personas to guide design decisions, communicate complex user scenarios and execute appropriate usability testing. You'll also gain insights into various aspects of user experience design, including user research, information architecture, interaction design, and visual design. This knowledge will ultimately enable you to create empathetic, engaging, and effective user experiences across various digital platforms.