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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • I

      IESE Business School

      Strategy and Sustainability

      Skills you'll gain: Corporate Sustainability, Business Strategy, Organizational Strategy, Environmental Social And Corporate Governance (ESG), Environmental Regulations, Strategic Thinking, Environmental Issue, Business Leadership, Strategic Decision-Making, Compliance Management, Stakeholder Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      560 reviews

      Beginner · Course · 1 - 3 Months

    • N

      New York University

      Introduction to Cyber Security

      Skills you'll gain: Security Engineering, Authentications, Threat Modeling, Network Security, Public Key Infrastructure, Distributed Denial-Of-Service (DDoS) Attacks, Firewall, Cyber Attacks, Cryptography, Infrastructure Security, Cybersecurity, Cyber Security Strategy, Data Encryption Standard, Mobile Security, Enterprise Security, Computer Security, Cyber Risk, Cyber Security Policies, Network Architecture, Security Controls

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • T

      Tecnológico de Monterrey

      Introducción a las redes sociales. Sus objetivos y métricas.

      Skills you'll gain: Social Media, Social Media Strategy, Social Media Management, Social Media Content, Social Media Campaigns, Digital Media Strategy, Marketing, Global Marketing, Content Performance Analysis, Customer Engagement, Consumer Behaviour

      4.4
      Rating, 4.4 out of 5 stars
      ·
      2.6K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      The Materiality of ESG Factors

      Skills you'll gain: Environmental Social And Corporate Governance (ESG), Risk Management, Business Risk Management, Stakeholder Management, Corporate Sustainability, Governance, Portfolio Management, Diversity and Inclusion, Corporate Strategy, Waste Minimization, Environmental Issue, Investments, Business Ethics, Investment Management, Crisis Management, Insurance, Return On Investment, Environmental Resource Management, Financial Analysis, Product Lifecycle Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • F

      Fundação Instituto de Administração

      Sales & Marketing Alignment

      Skills you'll gain: Sales Management, Sales Strategy, Sales, Conflict Management, Marketing, Marketing Planning, Strategic Marketing, Marketing Effectiveness, Organizational Strategy, Product Promotion, Cross-Functional Collaboration, Gap Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      79 reviews

      Intermediate · Course · 1 - 4 Weeks

    • E

      Emory University

      Management Consulting

      Skills you'll gain: Data Cleansing, Presentations, Microsoft PowerPoint, Management Consulting, Executive Presence, Business Consulting, Benchmarking, Microsoft Excel, Storytelling, Data Storytelling, Proposal Development, Oral Expression, Business Research, Interviewing Skills, Six Sigma Methodology, Consultative Approaches, Analytical Skills, Data Quality, Professional Networking, Business Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.8K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      G

      GitLab

      How to Manage a Remote Team

      Skills you'll gain: Telecommuting, Virtual Teams, Team Management, Human Resources Management and Planning, Culture Transformation, Performance Metric, Leadership and Management, Organizational Change, Organizational Strategy, Business Transformation, Organizational Leadership, Team Building, Performance Management, Adaptability, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1K reviews

      Intermediate · Course · 1 - 3 Months

    • M

      Microsoft

      Business Analysis Fundamentals

      Skills you'll gain: Stakeholder Management, Business Analysis, Project Management, Analysis, Business Requirements, Requirements Elicitation, Microsoft Power Platform, Business Process Improvement, Problem Management, Interviewing Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      703 reviews

      Beginner · Course · 1 - 4 Weeks

    • R

      Rutgers the State University of New Jersey

      Supply Chain Analytics

      Skills you'll gain: Demand Planning, Competitive Intelligence, Strategic Sourcing, Competitive Analysis, Procurement, Market Intelligence, Purchasing, Supplier Management, Supply Chain, Inventory Management, Supply Management, Vendor Management, Management Consulting, Data Collection, Inventory Control, Business Consulting, Supply Chain Management, Inventory Control Systems, Forecasting, Supplier Performance Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      2.2K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: New
      New
      I

      IBM

      Generative AI for Executives and Business Leaders

      Skills you'll gain: Prompt Engineering, Risk Mitigation, Generative AI, Risk Analysis, Feasibility Studies, Data Ethics, Brainstorming, Generative AI Agents, Business Priorities, Return On Investment, Data Strategy, Business Leadership, Goal Setting, Artificial Intelligence, Business Solutions, Ideation, Business Strategy, Scalability, Business Transformation, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      430 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • E

      ESSEC Business School

      Negotiation, Mediation and Conflict Resolution

      Skills you'll gain: Mediation, Negotiation, Contract Negotiation, Communication Strategies, Conflict Management, Active Listening, Cultural Sensitivity, Intercultural Competence, Cultural Diversity, Verbal Communication Skills, Communication, Diplomacy, Relationship Building, Labor Relations, Interpersonal Communications, Strategic Partnership, Non-Verbal Communication, Overcoming Objections, Leadership, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.5K reviews

      Beginner · Specialization · 3 - 6 Months

    • U

      University of London

      Responsive Website Development and Design

      Skills you'll gain: Responsive Web Design, HTML and CSS, Web Design, Human Computer Interaction, Interaction Design, jQuery, Bootstrap (Front-End Framework), Hypertext Markup Language (HTML), Usability, User Experience Design, User Accounts, MongoDB, User Interface and User Experience (UI/UX) Design, Web Design and Development, Wireframing, Persona (User Experience), Web Applications, Full-Stack Web Development, Interactive Data Visualization, JavaScript Frameworks

      4.5
      Rating, 4.5 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    Marketing Strategy learners also search

    Marketing
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    Content Strategy
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    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…303132…284

    In summary, here are 10 of our most popular marketing strategy courses

    • Strategy and Sustainability: IESE Business School
    • Introduction to Cyber Security: New York University
    • Introducción a las redes sociales. Sus objetivos y métricas. : Tecnológico de Monterrey
    • The Materiality of ESG Factors: University of Pennsylvania
    • Sales & Marketing Alignment: Fundação Instituto de Administração
    • Management Consulting: Emory University
    • How to Manage a Remote Team: GitLab
    • Business Analysis Fundamentals: Microsoft
    • Supply Chain Analytics: Rutgers the State University of New Jersey
    • Generative AI for Executives and Business Leaders: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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