• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Consumer Behavior Course Catalog

    • Status: New
      New
      Status: Free Trial
      Free Trial
      R

      Real Madrid Graduate School Universidad Europea

      Sports Marketing: The Technological Formula

      Skills you'll gain: Global Marketing, Marketing Strategies, Marketing, Social Media Marketing, Branding, Event Planning, Brand Management, Loyalty Programs, Digital Marketing, Consumer Behaviour, Strategic Partnership, E-Commerce, Augmented Reality, Business Modeling, Virtual Reality, Price Negotiation, Blockchain, Business Analysis, Data Analysis, Artificial Intelligence

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      M

      Meta

      Meta Social Media Marketing

      Skills you'll gain: Social Media Content, Paid media, Social Media Management, Data Storytelling, Target Audience, Social Media Campaigns, Social Media, Persona Development, Social Media Marketing, Marketing Effectiveness, Social Media Strategy, Customer experience strategy (CX), Content Creation, Advertising Campaigns, Instagram, Facebook, Presentations, Digital Marketing, Marketing, Brand Management

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      B

      Board Infinity

      ABAP RESTful Programming Model (RAP) and Extensions

      Skills you'll gain: SAP Applications, Configuration Management, Enterprise Application Management, Unit Testing, Restful API, Application Development, Software Configuration Management, Business Logic, Test Case, Data Modeling, Software Architecture, Application Programming Interface (API), Business Process Automation, Systems Design, Database Development, Development Environment, Scenario Testing, User Interface (UI), Data Validation

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Navigating U.S. Food Regulations: Safety and Enforcement

      Skills you'll gain: Food Quality Assurance And Control, Food Safety and Sanitation, Litigation and Civil Justice, Regulatory Affairs, Food and Beverage, Law, Regulation, and Compliance, Regulatory Compliance, Advocacy, Nutrition and Diet, Good Manufacturing Practices, Packaging and Labeling, Public Policies, Advertising

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      Status: AI skills
      AI skills
      I

      IBM

      IBM DevOps and Software Engineering

      Skills you'll gain: CI/CD, Systems Development Life Cycle, Serverless Computing, Open Web Application Security Project (OWASP), Software Development Life Cycle, Agile Software Development, Test Driven Development (TDD), OpenShift, Agile Methodology, Linux Commands, GitHub, Software Architecture, DevOps, Containerization, Software Engineering, Cloud Computing Architecture, Flask (Web Framework), System Monitoring, Jupyter, Application Development

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      62K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      S

      Simplilearn

      Generative AI in Software Engineering Certification

      Skills you'll gain: Code Review, Test Automation, Generative AI, Software Documentation, User Interface and User Experience (UI/UX) Design, Prototyping, Usability, Software Testing, Software Development Tools, Software Design, Application Development, UI/UX Research, Maintainability, Prompt Engineering, Application Security, Artificial Intelligence, Test Case, Software Architecture, Secure Coding, Debugging

      Beginner · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Scrum Master Certification

      Skills you'll gain: User Story, Kanban Principles, Backlogs, Behavior-Driven Development, Scaled Agile Framework, Sprint Planning, Agile Software Development, Test Driven Development (TDD), Agile Project Management, Cross-Functional Team Leadership, DevSecOps, DevOps, Risk Management, Agile Methodology, Program Management, Agile Product Development, Project Risk Management, Sprint Retrospectives, Management Reporting, Scrum (Software Development)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.3K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      CVS Health

      Introduction to Customer Service

      Skills you'll gain: Customer Service, Greeting Customers, Active Listening, Time Management, Customer Complaint Resolution, Organizational Skills, Problem Solving, Prioritization, Empathy, Root Cause Analysis, Communication, Non-Verbal Communication

      4.7
      Rating, 4.7 out of 5 stars
      ·
      263 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Business Analytics

      Skills you'll gain: People Analytics, Customer Analysis, Marketing Analytics, Customer Insights, Business Analytics, Financial Statement Analysis, Analytics, Data-Driven Decision-Making, Operational Analysis, Descriptive Analytics, Predictive Analytics, Performance Measurement, Financial Analysis, Peer Review, Workforce Planning, Human Resources Management and Planning, Talent Management, Consumer Behaviour, Data Analysis, Financial Accounting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      18K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      A

      American Psychological Association

      Psychology of Anxiety, Mood, Substance Use, and Addictive Behaviors

      Skills you'll gain: Mental Health Diseases and Disorders, Psychological Evaluations, Mental Health Therapies, Psychiatry, Clinical Psychology, Mental Health, Psychology, Behavioral Health, Psychotherapy, Cultural Diversity, Stress Management, Psychiatric And Mental Health Nursing, Rehabilitation, Neurology, Crisis Intervention, Pharmacology, Epidemiology, Pharmacotherapy, Social Sciences, Medical Equipment and Technology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      214 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      I

      IESE Business School

      Organizational Behavior: How to Manage People

      Skills you'll gain: Team Motivation, People Management, Organizational Leadership, Conflict Management, Leadership Development, Team Management, Team Building, Behavior Management, Industrial and Organizational Psychology, Leadership, Cultural Diversity, Influencing, Culture

      4.7
      Rating, 4.7 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      Foundations of Positive Psychology

      Skills you'll gain: Resilience, Optimism, Positivity, Goal Setting, Emotional Intelligence, Personal Development, Personal Attributes, Psychological Evaluations, Empathy, Positive Behavior Support, Research Methodologies, Growth Mindedness, Program Evaluation, Qualitative Research, Self-Awareness, Surveys, Research Design, Data Collection, Persistence, Empowerment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8.3K reviews

      Beginner · Specialization · 3 - 6 Months

    Consumer Behavior learners also search

    Industrial
    Product Design
    Industrial Design
    Industrial Engineering
    Machine Design
    Innovation
    Service Design
    CAD
    1234…79

    In summary, here are 10 of our most popular consumer behavior courses

    • Sports Marketing: The Technological Formula: Real Madrid Graduate School Universidad Europea
    • Meta Social Media Marketing: Meta
    • ABAP RESTful Programming Model (RAP) and Extensions: Board Infinity
    • Navigating U.S. Food Regulations: Safety and Enforcement: University of Illinois Urbana-Champaign
    • IBM DevOps and Software Engineering: IBM
    • Generative AI in Software Engineering Certification: Simplilearn
    • Scrum Master Certification: LearnQuest
    • Introduction to Customer Service: CVS Health
    • Business Analytics: University of Pennsylvania
    • Psychology of Anxiety, Mood, Substance Use, and Addictive Behaviors: American Psychological Association

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok