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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • M

      Microsoft

      Product Strategy and Roadmapping

      Skills you'll gain: Product Roadmaps, Product Strategy, User Story, Agile Product Development, Product Management, Stakeholder Management, Product Requirements, New Product Development, Product Lifecycle Management, Product Development, User Requirements Documents, Project Management, Innovation, Technology Strategies, Change Management, Cloud Platforms, Market Research, Prioritization

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Mastering Machine Learning Algorithms using Python

      Skills you'll gain: Dimensionality Reduction, Exploratory Data Analysis, Unsupervised Learning, Deep Learning, Random Forest Algorithm, Data Manipulation, Python Programming, Probability & Statistics, Pandas (Python Package), Data Science, Statistical Analysis, Data Processing, Predictive Modeling, NumPy, Applied Machine Learning, Classification And Regression Tree (CART), Data Analysis, Machine Learning Algorithms, Machine Learning, Regression Analysis

      Intermediate · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      دمج التطبيقات في لوحة معلومات هووتسويت

      Skills you'll gain: Social Media Management, Social Media, Social Media Marketing, Facebook, Dashboard, Account Management, Business Software, Pinterest, LinkedIn, Scheduling

      Beginner · Guided Project · Less Than 2 Hours

    • H

      H2O.ai

      DataPrep for H2O Driverless AI

      Skills you'll gain: Supervised Learning, Machine Learning, Time Series Analysis and Forecasting, Data Quality, Unsupervised Learning, Data Cleansing, Data Analysis, Feature Engineering, Pandas (Python Package), Data Transformation, Exploratory Data Analysis, Classification And Regression Tree (CART), Regression Analysis

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      S

      Starweaver

      Master Data Storytelling for B2B & B2C Sales

      Skills you'll gain: Data Storytelling, Storytelling, Sales Presentation, Customer Relationship Management (CRM) Software, Sales Strategy, Sales, Customer Relationship Management, B2B Sales, Customer Insights, Data Visualization Software, Dashboard, Business Intelligence, HubSpot CRM, Persuasive Communication, Business Analytics, Salesforce

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      G

      Google Cloud

      Create a RAG Application with BigQuery

      Skills you'll gain: Big Data, Data Processing, Identity and Access Management, Google Cloud Platform, Data Pipelines, Large Language Modeling, Generative AI, Prompt Engineering

      Intermediate · Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Google Cloud

      Encoder-Decoder Architecture - 繁體中文

      Skills you'll gain: Keras (Neural Network Library), Tensorflow, Natural Language Processing, Deep Learning, Text Mining, Machine Learning

      Advanced · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Applying Machine Learning to Your Data with GC - Français

      Skills you'll gain: Google Cloud Platform, Applied Machine Learning, Machine Learning, Big Data, Artificial Intelligence and Machine Learning (AI/ML), Supervised Learning, Predictive Modeling, Test Data, Deep Learning, Data Processing, Image Analysis, Application Programming Interface (API), Natural Language Processing

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Creating BigQuery Datasets, Visualizing Insights - Português

      Skills you'll gain: Dashboard, SQL, Data Visualization Software, Data Integration, Data Import/Export, Data Warehousing, Query Languages, Data Analysis, Google Cloud Platform, Data Storage

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      P

      Packt

      Foundations of ML & Python for Data Science

      Skills you'll gain: Data Manipulation, Python Programming, Probability & Statistics, Pandas (Python Package), Data Science, Statistical Analysis, NumPy, Applied Machine Learning, Machine Learning, Machine Learning Algorithms, Descriptive Statistics, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis, Probability

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      Institut Mines-Télécom

      Digital Intelligence for the Common Good

      Skills you'll gain: Digital Communications, Emerging Technologies, Digital Transformation, Communication, Safety and Security, Persona (User Experience), Cyber Governance, Digital Content, Technology Strategies, Law, Regulation, and Compliance, Interaction Design, Cybersecurity, Artificial Intelligence, Identity and Access Management, Competitive Intelligence, Cultural Diversity, Innovation, Augmented and Virtual Reality (AR/VR), Ethical Standards And Conduct

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      كيفية استخدام التطبيق كونستانت كونتاكت

      Skills you'll gain: Email Marketing, Marketing Analytics, Customer Engagement, Customer Communications Management, Customer Relationship Management, User Accounts, Software As A Service

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Product Strategy and Roadmapping: Microsoft
    • Mastering Machine Learning Algorithms using Python: Packt
    • دمج التطبيقات في لوحة معلومات هووتسويت: Coursera Project Network
    • DataPrep for H2O Driverless AI: H2O.ai
    • Master Data Storytelling for B2B & B2C Sales : Starweaver
    • Create a RAG Application with BigQuery: Google Cloud
    • Encoder-Decoder Architecture - 繁體中文: Google Cloud
    • Applying Machine Learning to Your Data with GC - Français: Google Cloud
    • Creating BigQuery Datasets, Visualizing Insights - Português: Google Cloud
    • Foundations of ML & Python for Data Science: Packt

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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