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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Richte dein Budget und deine Werbung auf Facebook ein

      Skills you'll gain: Facebook, Marketing Budgets, Budget Management, Advertising, Paid media, Social Media Content, Social Media Campaigns, Content Performance Analysis, Customer Insights

      Intermediate · Guided Project · Less Than 2 Hours

    • N

      Northeastern University

      Designing Engaging Dashboards for Healthcare Analytics

      Skills you'll gain: Data Storytelling, Dashboard, Data Visualization, Data Presentation, Interactive Data Visualization, Infographics, Data Literacy, Tableau Software, Data Visualization Software, Presentations, Statistical Visualization, Storytelling, Design Elements And Principles, Key Performance Indicators (KPIs), Stakeholder Communications

      Mixed · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Lier des comptes Facebook Ads à Facebook Business Manager

      Skills you'll gain: Facebook, Product Promotion, Inventory Management System, Social Media Management, User Accounts, Account Management, Advertising

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      كيفية إضافة نماذج تنظيمية في تطبيق تريلو

      Skills you'll gain: Organizational Skills, Project Management Software, Project Coordination, Workflow Management, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • G

      Google Cloud

      Innovating with Google Cloud Artificial Intelligence - Português Brasileiro

      Skills you'll gain: Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Data Ethics, Digital Transformation, Cloud API, Applied Machine Learning, Analytics, Big Data, Business Intelligence, Data Quality

      Beginner · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Introduction to AI and Machine Learning on GC - 繁體中文

      Skills you'll gain: Generative AI, Google Cloud Platform, Artificial Intelligence and Machine Learning (AI/ML), Big Data, Cloud Development, MLOps (Machine Learning Operations), Machine Learning, Natural Language Processing, Predictive Modeling

      Beginner · Course · 1 - 3 Months

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Business Strategy, Extract, Transform, Load, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: New
      New
      W

      Whizlabs

      Getting Started with Microsoft Fabric

      Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Pipelines, Data Transformation, Data Analysis, Microsoft Azure, Analytics, Data Warehousing, Data Integration, Data Processing, Data Cleansing, Data Modeling, Dashboard, Data Governance

      Beginner · Course · 1 - 3 Months

    • G

      Google Cloud

      Data Publishing on BigQuery using Authorized Views for Data Sharing Partners

      Skills you'll gain: Data Sharing, Customer Data Management, Data Integration, Big Data, Data Access, Business Intelligence, Google Cloud Platform

      Beginner · Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Créer des diagrammes de Buyer Persona avec Creately

      Skills you'll gain: Persona Development, Business Modeling, Customer Analysis, Marketing Collateral, User Accounts, Collaborative Software

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Salesforce Design Mastery: CRM Customization

      Skills you'll gain: Salesforce, Salesforce Development, Force.com, Customer Relationship Management, Data Security, Secure Coding, Automation

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      Export Data from Google Earth Engine to BigQuery

      Skills you'll gain: Looker (Software), Spatial Data Analysis, Data Import/Export, Data Visualization, Query Languages, Data Integration, Data Mapping, Big Data, Geographic Information Systems

      Beginner · Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Richte dein Budget und deine Werbung auf Facebook ein: Coursera Project Network
    • Designing Engaging Dashboards for Healthcare Analytics: Northeastern University
    • Lier des comptes Facebook Ads à Facebook Business Manager: Coursera Project Network
    • كيفية إضافة نماذج تنظيمية في تطبيق تريلو: Coursera Project Network
    • Innovating with Google Cloud Artificial Intelligence - Português Brasileiro: Google Cloud
    • Introduction to AI and Machine Learning on GC - 繁體中文: Google Cloud
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
    • Getting Started with Microsoft Fabric: Whizlabs
    • Data Publishing on BigQuery using Authorized Views for Data Sharing Partners: Google Cloud
    • Créer des diagrammes de Buyer Persona avec Creately: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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