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    • Market Research

    Market Research Courses Online

    Learn market research techniques for business strategy. Understand how to gather, analyze, and interpret market data for informed decision-making.

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    Explore the Market Research Course Catalog

    • D

      Duke University

      Rediscovering Wesleyan Mission

      Skills you'll gain: Community and Social Work, Social Justice, Community Outreach, Public History, Research, Storytelling, Cultural Diversity

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      D

      Dartmouth College

      The American Renaissance and Frederick Douglass

      Skills you'll gain: Oral Expression, Storytelling, Public History, Liberal Arts, Cultural Diversity, Social Justice, Advocacy, Writing, Research, Culture

      Mixed · Course · 1 - 4 Weeks

    • B

      Banco Interamericano de Desarrollo

      What to Finance in Health and at What Price?

      Skills you'll gain: Health Policy, Health Equity, Health Disparities, Health Systems, Health Care Administration, Public Health, Healthcare Ethics, Policy Analysis, Governance, Policy Development, Pharmaceuticals, Health Technology, Price Negotiation, Economics, Market Dynamics

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      B

      Board Infinity

      Decoding BFSI: Key Segments and Functions in Finance

      Skills you'll gain: Investment Banking, Financial Services, Banking, Financial Regulations, Insurance, Business Ethics, Financial Sales, Underwriting, Commercial Banking, Retail Banking, Mobile Banking, Portfolio Management, Credit Risk, Financial Planning, Risk Analysis

      Beginner · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      Preparando o Marketing Digital

      Skills you'll gain: Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Target Market, Digital Marketing, Customer Insights, Content Strategy, Persona Development, Brand Strategy, Agile Methodology, Storytelling, Consumer Behaviour

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      G

      Google Cloud

      Attention Mechanism - Italiano

      Skills you'll gain: Machine Learning Methods, Artificial Intelligence and Machine Learning (AI/ML), Artificial Neural Networks, Deep Learning, Large Language Modeling, Natural Language Processing

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Maryland, College Park

      Lean Product Portfolio Management

      Skills you'll gain: Product Lifecycle Management, Enterprise Architecture, Product Management, Innovation, New Product Development, Product Strategy, User Research, Scalability, Design Thinking, Lean Methodologies, Governance, Product Development, User Centered Design, Business Modeling, Product Flow Diagram, Customer experience strategy (CX), Product Roadmaps, Growth Strategies, Organizational Strategy, Key Performance Indicators (KPIs)

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free
      Free
      G

      Google Cloud

      Transformer Models and BERT Model - Português Brasileiro

      Skills you'll gain: Natural Language Processing, Large Language Modeling, Text Mining, Artificial Neural Networks

      Advanced · Course · 1 - 4 Weeks

    • Status: Free
      Free
      I

      IIT Roorkee

      Data Mining for Smart Cities

      Skills you'll gain: Unsupervised Learning, Supervised Learning, Anomaly Detection, Data Mining, Machine Learning Algorithms, Data Processing, Big Data, Data Cleansing, Data Visualization, Python Programming, Data-Driven Decision-Making, NumPy, Exploratory Data Analysis, Deep Learning, Regression Analysis, Artificial Neural Networks

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      D

      Digital Marketing Institute

      An Introduction to Digital Marketing and Digital Strategy

      Skills you'll gain: Marketing Budgets, Customer experience strategy (CX), Cross-Channel Marketing, Digital Media Strategy, Digital Marketing, Digital Transformation, Marketing Planning, Marketing Effectiveness, Marketing Strategy and Techniques, Marketing Channel, Customer Insights, Return On Investment, Agile Methodology, Consumer Behaviour, Key Performance Indicators (KPIs), Social Media

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      University of Colorado Boulder

      Strategic Planning for Social Media

      Skills you'll gain: Social Media Strategy, Social Media Content, Media Planning, Social Media Marketing, Strategic Communication, Paid media, Content Strategy, Digital Media Strategy, Earned Media, Owned Media, Brand Strategy, Content Performance Analysis, Content Creation, Shared Media, Customer Engagement, Target Audience, Branding

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Entiende el usuario típico en Facebook

      Skills you'll gain: Facebook, Target Audience, Customer Insights, Social Media Campaigns, Marketing Analytics, Social Media Marketing, Social Media, Marketing, Marketing Budgets, Advertising

      Intermediate · Guided Project · Less Than 2 Hours

    Market Research learners also search

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    1…280281282…303

    In summary, here are 10 of our most popular market research courses

    • Rediscovering Wesleyan Mission: Duke University
    • The American Renaissance and Frederick Douglass: Dartmouth College
    • What to Finance in Health and at What Price?: Banco Interamericano de Desarrollo
    • Decoding BFSI: Key Segments and Functions in Finance: Board Infinity
    • Preparando o Marketing Digital: Fundação Instituto de Administração
    • Attention Mechanism - Italiano: Google Cloud
    • Lean Product Portfolio Management: University of Maryland, College Park
    • Transformer Models and BERT Model - Português Brasileiro: Google Cloud
    • Data Mining for Smart Cities: IIT Roorkee
    • An Introduction to Digital Marketing and Digital Strategy: Digital Marketing Institute

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Market Research

    Market research is the gathering and analyzing of information about consumer behavior to help a company market its products or services. Market researchers use customer analytics such as past browsing and purchasing patterns to help predict future buying behaviors, thereby making it easier to lower business risks and maximize opportunities.

    Market research is important because this data analysis helps provide guidance to companies on which products to improve and which to discontinue, where and how much to spend on advertising, and what future product development goals and investments they should pursue. This field relies on both qualitative and quantitative research methods to gather customer and market data for interpretation.

    Qualitative research is gathered by reaching out to potential customers through focus groups, interviews, and questionnaires. With these qualitative methods, market researchers can delve into the thoughts and feelings people have towards a product or service. This information can be valuable in informing product design as well as creative marketing and branding strategies.

    In contrast, quantitative research analyzes statistical data to generate insights. With the advent of digital commerce and social media, there are vast new datasets available for researchers to parse to discern patterns of online behavior and purchasing decisions, as well as tools to conduct A/B testing of different marketing content and advertising strategies at scale.‎

    In today’s data-driven world, market research is more powerful than ever and used in virtually all industries. Market researchers with the analytical skills needed to conduct methodical research and interpret the resulting data, as well as the communication skills needed to present results to clients effectively, are thus in high demand.

    According to the Bureau of Labor Statistics, market research analysts make a median annual salary of $63,790 per year and typically have a bachelor’s degree to start, though higher salaries often come with a master’s degree. These jobs are expected to grow 20% between 2018 and 2028, which is much faster than the national average across the economy.‎

    Yes. As with other areas of business and marketing, Coursera offers a wide range of online courses and Specializations on topics related to market research, including business analytics, quantitative research, and more. These courses and Specializations are offered through top-ranked institutions like the University of California, Davis, the University of Pennsylvania, and Emory University, so you don’t have to sacrifice the quality of your education to learn online.

    Best of all, taking classes remotely lets you learn on a flexible schedule that can fit into your existing work or family life. And, because you’ll be taking the same courses as on-campus students at a significantly lower cost, you can rest assured that you’ll get a great return on this investment in your education.‎

    A background in business or marketing is always helpful for anyone who wants to learn about market research. This may help you better understand consumers and their choices as well as businesses and how they can improve their bottom line. Other work or educational experience that involved statistics, math, computer science, data analysis, psychology, other social sciences, communications, or business administration may also be helpful. Any experience you've had working with consumers, even if it was an entry-level sales or customer position, can also give you some insight into their behavior, which can be very beneficial when studying market research.‎

    Strong analytical skills and an interest in data are two traits you must have if you want to work in a field that uses market research. You'll also need good computer skills as you'll do the majority of your work online or using software such as Microsoft Office, WinCross, and Market Sight. You must be able to multitask and work under pressure, as you may have multiple projects going on at one time with fast-approaching deadlines. Those who work in market research are usually part of a team that involves other marketers, management, supervisors, clients, vendors, and even customers. For this reason, excellent communication skills and the ability to work with others are a must. You must enjoy collecting data and finding ways to organize it so that it makes sense to others, which means you must enjoy doing a little detective work and making presentations.‎

    Learning marketing research is ideal for anyone who has career goals that involve marketing or commerce. Adding the skill to your resume may help you find a career in either of those or a related field. If you want to start your own business, understanding market research can help you reach a wider audience that may be interested in whatever products or services you're selling.‎

    Online Market Research courses offer a convenient and flexible way to enhance your knowledge or learn new Market Research skills. Choose from a wide range of Market Research courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Market Research, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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