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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Get in-depth knowledge of a subject by completing a series of courses and projects.
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    Explore the Advertising Course Catalog

    • S

      Starweaver

      Strategic Public Relations Planning

      Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Media Relations, Persuasive Communication, Marketing Effectiveness, Marketing Budgets, Persona Development, Campaign Management, Social Media, Stakeholder Management, Content Strategy, Business Technologies, Technology Strategies, Generative AI Agents, Ethical Standards And Conduct, Goal Setting

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Marketing en Redes Sociales Proyecto Final

      Skills you'll gain: Persona Development, Key Performance Indicators (KPIs), Social Media Strategy, Target Audience, Social Media Marketing, Goal Setting, Social Media Management, Active Listening, B2B Sales, Marketing Strategies, Marketing Planning, Content Strategy, Marketing Analytics, Calendar Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      99 reviews

      Beginner · Course · 1 - 3 Months

    • I

      IE Business School

      Marketing Management Essentials: Product and Branding

      Skills you'll gain: Product Lifecycle Management, Market Trend, Product Strategy, Product Management, Market Analysis, Competitive Analysis, Brand Management, Strategic Marketing, Marketing Strategies, Growth Strategies

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      B

      Board Infinity

      Fundamentals of Business Management

      Skills you'll gain: Financial Statement Analysis, Selling Techniques, Operations Management, Financial Analysis, Sales, Operational Efficiency, Business Management, Supply Chain Management, Marketing Strategies, Logistics, Business Economics, Market Dynamics, Advertising

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Professional Automated Landing Page using Mailchimp

      Skills you'll gain: Lead Generation, Email Marketing, Digital Advertising, Marketing Automation, Marketing Collateral, Customer Engagement, Drive Engagement, Automation

      4.6
      Rating, 4.6 out of 5 stars
      ·
      62 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea piezas para redes sociales usando Canva

      Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Graphic Design, Social Media, Content Creation, Creative Design, Marketing Design, Marketing Collateral, Design Elements And Principles, Editing, Photo Editing, Branding, Video Editing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      110 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Meta

      Introdução ao marketing de mídias sociais

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Campaigns, Goal Setting, Marketing, Marketing Strategies, Digital Media Strategy, Key Performance Indicators (KPIs), Customer Analysis, Policy Development, Instagram, Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to PicsArt for Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Photo Editing, Graphics Software, Graphic and Visual Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      84 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of Colorado Boulder

      How to Implement and Evaluate Communication Campaigns

      Skills you'll gain: Campaign Management, Advertising Campaigns, Communication Planning, Paid media, Social Media Campaigns, Program Evaluation, Content Performance Analysis, Strategic Communication, Media Planning, Earned Media, Program Implementation, Promotional Strategies, Marketing Effectiveness, Integrated Marketing Communications, Media Strategy, Communication Strategies, Owned Media, Plan Execution, Key Performance Indicators (KPIs)

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك

      Skills you'll gain: Facebook, Customer Engagement, Customer Insights, Marketing Analytics, Target Audience, Social Media Content, Social Media Marketing, Advertising, Social Media, Social Media Campaigns, Marketing, Customer Communications Management

      4.5
      Rating, 4.5 out of 5 stars
      ·
      103 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Build a social media presence for your business using Canva

      Skills you'll gain: Target Audience, Content Creation, Social Media Content, Social Media, Content Strategy, Marketing Materials, Social Media Marketing, Social Media Strategy, Marketing Design, Branding

      4.6
      Rating, 4.6 out of 5 stars
      ·
      62 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      Universidad de los Andes

      Emprendimiento y métodos ágiles de desarrollo en videojuegos

      Skills you'll gain: Scrum (Software Development), Value Propositions, Sprint Retrospectives, Business Modeling, Video Game Development, Agile Methodology, Presentations, Entrepreneurship, Game Design, Target Audience, Sprint Planning, Target Market, Agile Project Management, Persona Development, Market Opportunities, Product Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 3 Months

    Advertising learners also search

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    1…282930…60

    In summary, here are 10 of our most popular advertising courses

    • Strategic Public Relations Planning: Starweaver
    • Marketing en Redes Sociales Proyecto Final: Tecnológico de Monterrey
    • Marketing Management Essentials: Product and Branding: IE Business School
    • Fundamentals of Business Management : Board Infinity
    • Create a Professional Automated Landing Page using Mailchimp: Coursera Project Network
    • Crea piezas para redes sociales usando Canva: Coursera Project Network
    • Introdução ao marketing de mídias sociais: Meta
    • Introduction to PicsArt for Social Media Marketing: Coursera Project Network
    • How to Implement and Evaluate Communication Campaigns: University of Colorado Boulder
    • التسويق للمشاريع الصغيرة عبر موقع التواصل الإجتماعي فيسبوك: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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