• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: New
    New
    Status: Preview
    Preview
    E

    EDUCBA

    Project Finance Fundamentals: Analyze & Structure Deals

    Skills you'll gain: Project Finance, Feasibility Studies, Cost Estimation, Financial Analysis, Project Risk Management, Risk Analysis, Return On Investment, Financial Statements, Financial Modeling, Case Studies, Stakeholder Analysis, Due Diligence, Loans, Cash Flows, Market Analysis

    4.8
    Rating, 4.8 out of 5 stars
    ·
    13 reviews

    Mixed · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    YouTube Insights: Crack the Algorithm

    Skills you'll gain: Content Performance Analysis, Content Strategy, Content Creation, Social Media Content, Driving engagement, Social Media Strategy, Key Performance Indicators (KPIs), Marketing Effectiveness, Performance Metric, Growth Strategies, Performance Analysis, Promotional Strategies

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Data Cleaning in Snowflake: Techniques to Clean Messy Data

    Skills you'll gain: Data Cleansing, Snowflake Schema, Data Quality, Data Transformation, Data Validation, Data Manipulation, Data Analysis, SQL, Big Data

    4.1
    Rating, 4.1 out of 5 stars
    ·
    7 reviews

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: New
    New
    Status: Free Trial
    Free Trial
    G

    Google

    Engage Customers With an Online Store

    Skills you'll gain: Point of Sale, Shipping and Receiving, Process Optimization

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    C

    Coursera

    GenAI for Legal Risk Mitigation: Proactive Case Analysis

    Skills you'll gain: Prompt Engineering, Risk Management Framework, Legal Technology, Responsible AI, Legal Risk, Risk Mitigation, Generative AI, Compliance Management, Automation, Legal Strategy, Data Ethics, Law, Regulation, and Compliance, Analytics, Governance, Data Analysis

    Advanced · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Google Cloud でデータレイクとデータ ウェアハウスを構築する

    Skills you'll gain: Data Lakes, Data Infrastructure, Data Pipelines, Data Architecture, Data Warehousing, Data Governance, Metadata Management, Google Cloud Platform, Data Management, Cloud Storage, Big Data, Applied Machine Learning, Cloud Computing Architecture

    4.3
    Rating, 4.3 out of 5 stars
    ·
    48 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    G

    Google Cloud

    Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs

    Skills you'll gain: Data Warehousing, Google Cloud Platform, Big Data, Model Evaluation, Apache Spark, Database Management, Data Integration, Dataflow, SQL, Data Pipelines, Metadata Management, Data Management, Real Time Data, Tensorflow, Data Science, Command-Line Interface, Applied Machine Learning, Cloud-Based Integration, Query Languages, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    125 reviews

    Intermediate · Specialization · 1 - 4 Weeks

  • Status: New
    New
    Status: Preview
    Preview
    A

    Adobe

    Branding Basics with Adobe Express

    Skills you'll gain: Logo Design, Adobe Express, Branding, Brand Strategy, Marketing Design, Graphic Design, Style Guides, Brand Management, Typography, Visual Design, Asset Management, Color Theory, Storytelling

    Beginner · Course · 1 - 4 Weeks

  • Status: Preview
    Preview
    S

    Sciences Po

    Données et Gouvernance Urbaine

    Skills you'll gain: Data Governance, Social Sciences, Digital Transformation, Governance, Data Ethics, Data Sharing, Data-Driven Decision-Making, Big Data, Political Sciences, Economics, Information Privacy, Policy Analysis, Information Technology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    32 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    C

    CertNexus

    Analyze Data

    Skills you'll gain: Data Analysis, Data Preprocessing, Data Visualization, Statistical Analysis, Exploratory Data Analysis, Business Analytics, Data Visualization Software, Probability & Statistics, Descriptive Statistics, Data Cleansing, Histogram, Scatter Plots, Feature Engineering

    4.8
    Rating, 4.8 out of 5 stars
    ·
    20 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: New
    New
    Status: Free Trial
    Free Trial
    U

    University of Pittsburgh

    Linear Algebra and Regression Fundamentals for Data Science

    Skills you'll gain: NumPy, Matplotlib, Linear Algebra, Pandas (Python Package), Data Manipulation, Applied Mathematics, Data Visualization, Python Programming, Data Analysis, Data Science, Regression Analysis, Data Visualization Software, Mathematics and Mathematical Modeling, Probability & Statistics, Statistics, Numerical Analysis, Mathematical Modeling, Machine Learning, Computational Logic, Logical Reasoning

    Build toward a degree

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    AI Workflow: Data Analysis and Hypothesis Testing

    Skills you'll gain: Data Visualization, Exploratory Data Analysis, Data Presentation, Probability Distribution, Statistical Hypothesis Testing, Dashboard, Data Analysis, Data Science, Probability & Statistics, Statistical Analysis, Jupyter, Matplotlib, Data Preprocessing, Data Cleansing, Pandas (Python Package), Statistical Inference, Statistics, Data Manipulation, Python Programming, Machine Learning

    4.3
    Rating, 4.3 out of 5 stars
    ·
    127 reviews

    Advanced · Course · 1 - 4 Weeks

1…279280281…393

In summary, here are 10 of our most popular marketing analytics courses

  • Project Finance Fundamentals: Analyze & Structure Deals: EDUCBA
  • YouTube Insights: Crack the Algorithm: Coursera
  • Data Cleaning in Snowflake: Techniques to Clean Messy Data: Coursera
  • Engage Customers With an Online Store: Google
  • GenAI for Legal Risk Mitigation: Proactive Case Analysis: Coursera
  • Google Cloud でデータレイクとデータ ウェアハウスを構築する: Google Cloud
  • Hands-on Foundations for Data Science and Machine Learning with Google Cloud Labs: Google Cloud
  • Branding Basics with Adobe Express: Adobe
  • Données et Gouvernance Urbaine: Sciences Po
  • Analyze Data: CertNexus

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok