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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • C

      Coursera Project Network

      Comment Configurer une Campagne D'adeptes

      Skills you'll gain: Target Audience, Advertising Campaigns, Social Media Campaigns, Campaign Management, Online Advertising, Digital Advertising, Promotions and Campaigns

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      I

      ISC2

      Working in the Cloud

      Skills you'll gain: Cloud Security, Zero Trust Network Access, Hybrid Cloud Computing, Cloud Computing, Cloud Services, Risk Mitigation, Cloud Platforms, Security Strategy, Regulation and Legal Compliance, Service Level Agreement

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      W

      Whizlabs

      Design and Implement Build and Release Pipelines

      Skills you'll gain: CI/CD, Package and Software Management, Infrastructure as Code (IaC), Azure DevOps, Continuous Delivery, Application Deployment, Continuous Integration, DevOps, Release Management, Software Versioning, Version Control, Microsoft Azure, GitHub, Development Testing, Test Engineering, YAML

      Intermediate · Course · 1 - 4 Weeks

    • U

      University of Illinois at Urbana-Champaign

      Graduate Certificate in Digital Marketing

      Skills you'll gain: Data Visualization, Data Storytelling, Management Accounting, Fund Accounting, Operations Management, Mergers & Acquisitions, Financial Statement Analysis, Marketing, Risk Management, Machine Learning Algorithms, Extract, Transform, Load, Business Strategy, Financial Auditing, Descriptive Statistics, Process Improvement, Marketing Analytics, Generative AI, Financial Market, Strategic Decision-Making, Corporate Tax

      Credit offered

      Graduate Certificate · 6 - 12 Months

    • Status: New
      New
      P

      Packt

      Hands-on with MS Teams

      Skills you'll gain: Microsoft Teams, Microsoft 365, Team Management, Data Loss Prevention, Collaborative Software, Azure Active Directory, Data Governance, Network Planning And Design, Network Performance Management, User Accounts, User Provisioning, Application Deployment, Network Support, Windows PowerShell, Role-Based Access Control (RBAC), Identity and Access Management, Records Management, Personally Identifiable Information, Internal Communications, Security Management

      Intermediate · Specialization · 1 - 3 Months

    • Status: New
      New
      E

      Emory University

      Mastering Business Essentials: Finance

      Skills you'll gain: Finance, Corporate Finance, Business Valuation, Return On Investment, Financial Planning, Capital Budgeting, Financial Analysis, Cash Flows, Investment Management, Financial Modeling, Investments, Risk Management, Accounting

      Beginner · Course · 1 - 3 Months

    • Status: New
      New
      A

      Adobe

      Course 2: Introduction to Adobe Commerce

      Skills you'll gain: E-Commerce, Advertising, Scalability, B2B Sales, Merchandising, Order Management, Growth Strategies, Personalized Service, Customer Engagement, Promotions and Campaigns, Real Time Data

      Beginner · Course · 1 - 4 Weeks

    • S

      Salesforce

      Administración de clientes potenciales en Salesforce

      Skills you'll gain: Sales Development, Salesforce, Campaign Management, Lead Generation, Sales Management, Sales Process, Customer Relationship Management (CRM) Software, Productivity Software, Data Import/Export, Email Marketing, Marketing Management

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      P

      Packt

      MS Teams – Getting Started and Team Management

      Skills you'll gain: Microsoft Teams, Microsoft 365, Team Management, Network Planning And Design, Network Performance Management, User Accounts, Collaborative Software, User Provisioning, Identity and Access Management, Application Deployment, Azure Active Directory, Network Support, Role-Based Access Control (RBAC), Internal Communications, Network Troubleshooting, Governance

      Intermediate · Course · 1 - 4 Weeks

    • A

      Arizona State University

      Extracting Value from Dark Data: ULEADD

      Skills you'll gain: Exploratory Data Analysis, Decision Making, Strategic Decision-Making, Data Strategy, Complex Problem Solving, Design Thinking, Unstructured Data, Data-Driven Decision-Making, Data Literacy, Data Management, Process Improvement, Organizational Effectiveness, Solution Design, Data Analysis, Needs Assessment, Project Scoping

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free
      Free
      C

      Coursera Instructor Network

      GenAI for Legal Risk Management

      Skills you'll gain: Legal Risk, Compliance Management, Legal Strategy, Governance Risk Management and Compliance, Risk Management, Risk Mitigation, Artificial Intelligence, Legal Research, Contract Review, Generative AI, Ethical Standards And Conduct, Machine Learning, Predictive Modeling, Natural Language Processing

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      U

      Universidades Anáhuac

      Fundamentos de Administración Estratégica

      Skills you'll gain: Organizational Strategy, Business Strategy, Data-Driven Decision-Making, Business Strategies, Strategic Decision-Making, Strategic Thinking, Leadership and Management, Analysis, Business Management, Plan Execution, Program Implementation, Competitive Analysis, Market Analysis

      Mixed · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing strategy courses

    • Comment Configurer une Campagne D'adeptes: Coursera Project Network
    • Working in the Cloud: ISC2
    • Design and Implement Build and Release Pipelines: Whizlabs
    • Graduate Certificate in Digital Marketing: University of Illinois at Urbana-Champaign
    • Hands-on with MS Teams: Packt
    • Mastering Business Essentials: Finance: Emory University
    • Course 2: Introduction to Adobe Commerce: Adobe
    • Administración de clientes potenciales en Salesforce: Salesforce
    • MS Teams – Getting Started and Team Management: Packt
    • Extracting Value from Dark Data: ULEADD: Arizona State University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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