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    • Consumer Behavior

    Consumer Behavior Courses Online

    Explore consumer behavior principles for understanding purchasing decisions. Learn about psychological, social, and cultural factors influencing consumer behavior.

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    Explore the Consumer Behavior Course Catalog

    • Status: Free
      Free
      U

      Universiteit Leiden

      Population Health: Health & Health Behaviour

      Skills you'll gain: Patient Education And Counseling, Behavioral Health, Health Technology, Mental and Behavioral Health, Health Care, Chronic Diseases, Health Assessment, Care Management, Telehealth, Program Evaluation

      4.1
      Rating, 4.1 out of 5 stars
      ·
      35 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Influence

      Skills you'll gain: Influencing, Relationship Building, Professional Networking, Persuasive Communication, Leadership, Organizational Effectiveness, Initiative and Leadership, Organizational Structure, Business Ethics, Rapport Building, Negotiation, Decision Making, Proactivity, Self-Awareness

      4.7
      Rating, 4.7 out of 5 stars
      ·
      336 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Investments II: Lessons and Applications for Investors

      Skills you'll gain: Investments, Portfolio Management, Finance, Return On Investment, Behavioral Economics, Equities, Financial Market, Asset Management, Performance Analysis, Income Tax, Decision Making, Benchmarking

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      869 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of Cape Town

      Teaching Children with Visual Impairment: Creating Empowering Classrooms

      Skills you'll gain: Visual Impairment Education, Differentiated Instruction, Individualized Education Programs (IEP), Teaching, Special Education, Curriculum Development, Disabilities, Instructional Strategies, Education Software and Technology, Empathy, Student Support and Services, Psychosocial Assessments, Working With Children, Diversity and Inclusion, Collaboration, Social Skills

      4.8
      Rating, 4.8 out of 5 stars
      ·
      179 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      S

      Shanghai Jiao Tong University

      当代应用心理学

      Skills you'll gain: Human Factors, Consumer Behaviour, Psychological Evaluations, Psychology, Organizational Effectiveness, Occupational Safety And Health, Mental Health, Professional Development, Emotional Intelligence, Criminal Investigation and Forensics, People Management, Behavioral Health, Market Research, Leadership, Decision Making, Self-Awareness, Scientific Methods, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      90 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      S

      Stanford University

      How Software Ate Finance

      Skills you'll gain: FinTech, Payment Systems, Financial Services, Financial Market, Capital Markets, Financial Trading, Asset Management, Consumer Lending, Retail Banking, Banking, Financial Regulation, Investment Management, Digital Assets, Technology Strategies, Risk Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      155 reviews

      Mixed · Course · 1 - 3 Months

    • K

      Kennesaw State University

      Professional Selling: 3 Steps to High-Performance

      Skills you'll gain: Sales Prospecting, Prospecting and Qualification, Sales Process, Overcoming Objections, Selling Techniques, Verbal Communication Skills, Sales, Sales Presentation, B2B Sales, Sales Strategy, Customer Relationship Building, General Sales Practices, Needs Assessment, Rapport Building, Sales Pipelines, Solution Selling, Communication, Consumer Behaviour, Lead Generation, Telephone Skills

      4.7
      Rating, 4.7 out of 5 stars
      ·
      64 reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      Institute for the Future

      Forecasting Skills: See the Future Before it Happens

      Skills you'll gain: Forecasting, Visionary, Proactivity, Strategic Thinking, Trend Analysis, Market Trend, Storytelling, Creative Thinking, Adaptability, Critical Thinking, Emerging Technologies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      495 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      U

      University of Toronto

      Knowledge and Skills for Dementia Care: the SSLD Approach

      Skills you'll gain: Gerontology, Long Term Care, Caregiving, Nursing Homes, Home Health Care, Mental and Behavioral Health, Psychosocial Assessments, Disabilities, Care Management, Cultural Sensitivity, Decision Support Systems, Behavior Management, Needs Assessment

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Copenhagen Business School

      The Neuromarketing Toolbox

      Skills you'll gain: Consumer Behaviour, Marketing Psychology, Market Research, Magnetic Resonance Imaging, Marketing, Neurology, Science and Research, Experimentation, Research Methodologies, Data Collection, Psychological Evaluations

      4.7
      Rating, 4.7 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      N

      National Taiwan University

      實驗經濟學 (Experimental Economics: Behavioral Game Theory)

      Skills you'll gain: Game Theory, Experimentation, Behavioral Economics, Negotiation, Strategic Decision-Making, Research Design, Economics, Decision Making, Socioeconomics, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      81 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Illinois Urbana-Champaign

      Creativity Toolkit I: Changing Perspectives

      Skills you'll gain: Creativity, Innovation, Creative Thinking, Creative Problem-Solving, Ideation, Open Mindset, Curiosity, Cognitive flexibility, Self-Motivation, Adaptability, Initiative and Leadership, Organizational Leadership, Persistence

      4.8
      Rating, 4.8 out of 5 stars
      ·
      624 reviews

      Beginner · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular consumer behavior courses

    • Population Health: Health & Health Behaviour: Universiteit Leiden
    • Influence: University of Pennsylvania
    • Investments II: Lessons and Applications for Investors: University of Illinois Urbana-Champaign
    • Teaching Children with Visual Impairment: Creating Empowering Classrooms: University of Cape Town
    • 当代应用心理学: Shanghai Jiao Tong University
    • How Software Ate Finance: Stanford University
    • Professional Selling: 3 Steps to High-Performance: Kennesaw State University
    • Forecasting Skills: See the Future Before it Happens: Institute for the Future
    • Knowledge and Skills for Dementia Care: the SSLD Approach : University of Toronto
    • The Neuromarketing Toolbox: Copenhagen Business School

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Consumer Behavior

    In marketing, consumer behavior is the study of how - and why - individuals and groups make purchasing decisions. These are the fundamental questions of the field of market research, as these important insights can drive business decisions into what products and services to sell as well as the best ways to sell them. And, while these questions aren’t new, researchers today have new tools to gain valuable insights into consumer behavior.

    The migration of so much of our buying behavior to online platforms, from product research to comparison shopping to purchase and post-purchase reviewing, has created vast amounts of information for data analysis. Sophisticated customer analytics can harness this data to describe consumer shopping habits in great detail - and, when combined with regression analysis and other statistical techniques, predictive analytics can be created to forecast and influence future purchasing decisions.

    The field of behavioral economics has also revolutionized the study of consumer behavior. This relatively new discipline combines economics with psychological insights into cognitive biases to better understand economic behaviors ranging from the decisions of individuals to global investment patterns. The emerging subfield of consumer neuroscience focuses on explaining buying behavior, creating opportunities for so-called neuromarketing approaches that leverage these insights to create more effective branding and advertising.‎

    The study of consumer behavior is the principal concern of market research analysts, who are responsible for understanding what products people want, who will buy them at what price, and what type of marketing strategy can reach them most effectively. While traditional market research approaches have relied heavily on consumer focus groups and surveys, the new world of marketing analytics is increasingly demanding a strong understanding of digital marketing tools and data analysis techniques as well.

    According to the Bureau of Labor Statistics, market research analysts made a median annual salary of $63,790 as of 2019. These jobs are projected to grow much faster than the average across all occupations, as more and more industries and companies seek to gain a competitive edge by using data-driven market research approaches to better understand consumer behavior.‎

    Yes, you can. Coursera offers a number of courses and Specializations on consumer behavior and related topics, including cutting-edge customer analytics and neuromarketing approaches. These courses are offered by top-ranked business schools from all over the world, including the University of Pennsylvania, Copenhagen Business School, and IE Business School. By learning online with Coursera, you can get a high-quality education remotely at a significantly lower cost than on-campus students - a combination that makes for an easy purchasing decision for a growing number of students as well as mid-career professionals.‎

    The skills or experience you may need to already have before starting to learn consumer behavior include having a basic understanding of marketing strategies, the ability to grasp basic supply and demand concepts, and some knowledge about data analytics (consumer browsing and buying patterns, for example). You may also want to know a bit about how to develop spreadsheet modules to analyze data, evaluate risk, and optimize business decisions.‎

    The kind of person who is best suited to learn consumer behavior is one who is interested in understanding, analyzing, and dissecting customer browsing and buying patterns to use for business purposes. A person who may benefit from learning consumer behavior is interested in what psychologists call “heuristics,” which are the mental shortcuts we take to make the choices we do daily. Someone who would be best suited to learn consumer behavior may want to research, extract, organize, and describe data to support business decisions, product launches, and product sales. In addition, the type of person who may be well suited to learn consumer behavior is interested in the emerging fields of consumer neuroscience and neuromarketing and how it is used in businesses. A person who works, or plans to work in a corporate setting, or who plans to be an entrepreneur or product designer may be well suited to learn about consumer behavior and what makes consumers tick.‎

    Learning consumer behavior may be right for you if you want to continue on a career path in sales, if you want to understand the consumer decision-making process, or if you need to make managerial decisions by analyzing how consumers make choices. If you need to develop product marketing strategies such as viral marketing, develop a brand’s visual identity and benefits to customers, or learn to derive customer insights from sets of data, learning about consumer behavior may be right for you. In addition, if you would like to work in a global setting where you explore international markets and industries for new ideas or expansion, learning about consumer behavior may be beneficial for you.‎

    Online Consumer Behavior courses offer a convenient and flexible way to enhance your knowledge or learn new Consumer Behavior skills. Choose from a wide range of Consumer Behavior courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Consumer Behavior, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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