Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Coursera
Skills you'll gain: User Feedback, Customer Insights, Customer Analysis, Analysis, Social Media, Cloud Applications
Beginner · Guided Project · Less Than 2 Hours

Case Western Reserve University
Skills you'll gain: Nutrition and Diet, Meal Planning And Preparation, Nutrition Education, Goal Setting, Self-Discipline, Health And Wellness Coaching, Stress Management, Overcoming Obstacles, Smart Goals, Behavior Management, Exercise Science, Self-Awareness, Mindfulness
Beginner · Course · 1 - 3 Months

Peking University
Skills you'll gain: Interviewing Skills, Product Knowledge, Business Communication, Marketing, Oral Expression, Product Demonstration, Marketing Strategies, Verbal Communication Skills, Customer Service, Business Writing, Business Ethics, Oral Comprehension, Advertising, Vocabulary, Language Learning, Consumer Behaviour
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Facebook, E-Commerce, Sales Management, Online Advertising, Digital Advertising, Product Knowledge, Social Media Marketing, Social Media, Product Promotion
Beginner · Guided Project · Less Than 2 Hours

Emory University
Skills you'll gain: Conflict Management, Mediation, Empathy, Collaboration, Communication Strategies, Self-Awareness, Active Listening, Adaptability, Communication
Beginner · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication
Beginner · Course · 1 - 3 Months

Emory University
Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Business-To-Consumer, Customer Engagement, Consumer Behaviour, Customer Service, Artificial Intelligence, Automation, Marketing, Responsible AI, Marketing Analytics, Algorithms, Content Management
Intermediate · Course · 1 - 3 Months

Universitat Autònoma de Barcelona
Skills you'll gain: Persuasive Communication, Oral Expression, Storytelling, Data Presentation, Research, Graphic and Visual Design, Persona (User Experience), Statistics, Psychology
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Facebook, Social Media Management, Scheduling, Social Media, Content Creation, Live Streaming, Content Development and Management, Video Production
Intermediate · Guided Project · Less Than 2 Hours

University of California, Davis
Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Report Writing, Sample Size Determination
Intermediate · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Behavior Management, Psychology, Sociology, Social Sciences, Research, Case Studies
Beginner · Course · 1 - 3 Months

Skills you'll gain: Professionalism, Accountability, Time Management, Agile Methodology, Quality Assurance, Planning, Process Improvement, Client Services, Communication Planning, Critical Thinking and Problem Solving, Communication, Decision Making
Beginner · Course · 1 - 4 Weeks