Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

Skills you'll gain: Advertising Campaigns, Social Media Campaigns, Advertising, Driving engagement, Social Media Marketing, Social Media, Campaign Management, Target Audience
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Retrieval-Augmented Generation, Large Language Modeling, LLM Application, Development Environment, Multimodal Prompts, Embeddings, Vector Databases, User Interface (UI), Generative AI, AI Personalization, Prompt Engineering, Agentic systems, Data Visualization, AI Enablement, Image Analysis, Application Development, Augmented Reality, Text Mining, Graph Theory, Artificial Intelligence and Machine Learning (AI/ML)
Intermediate · Specialization · 3 - 6 Months

Skills you'll gain: Pandas (Python Package), Scatter Plots, Histogram, Data Visualization, Data Manipulation, Data Import/Export, JSON, Data Cleansing, Data Visualization Software, Data Preprocessing, Exploratory Data Analysis, Data Analysis, Python Programming
Intermediate · Guided Project · Less Than 2 Hours

Airbus Beyond
Skills you'll gain: Procurement, Strategic Sourcing, Supplier Relationship Management, Contract Management, Supplier Performance Management, Negotiation, Contract Negotiation, Process Optimization, Value Propositions, Risk Management, Market Research, Market Analysis
Beginner · Course · 1 - 3 Months
University of Michigan
Skills you'll gain: Data Quality, Quantitative Research, Data Validation, Data Integrity, Data Governance, Data Collection, Quality Assurance, Data Processing, Data Strategy, Data Analysis, Data Management, Model Evaluation, Data Preprocessing, Data Access, Statistical Analysis, Sampling (Statistics), Verification And Validation, Design Strategies, Threat Detection
Beginner · Specialization · 1 - 3 Months

The Chinese University of Hong Kong
Skills you'll gain: Business Strategy, Strategic Partnership, Strategic Decision-Making, Regional Sales, Competitive Analysis, Global Marketing, Market Opportunities, E-Commerce, Cultural Sensitivity, Market Analysis
Beginner · Course · 1 - 4 Weeks
CertNexus
Skills you'll gain: Data Analysis, Data Preprocessing, Data Visualization, Statistical Analysis, Exploratory Data Analysis, Business Analytics, Data Visualization Software, Probability & Statistics, Descriptive Statistics, Data Cleansing, Histogram, Scatter Plots, Feature Engineering
Intermediate · Course · 1 - 3 Months

Skills you'll gain: Customer Insights, Facebook, Marketing Analytics, Target Audience, Marketing Strategies, Marketing, Social Media, Social Media Marketing, Business Intelligence, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Design Reviews, Packaging and Labeling, Marketing Materials, Social Media Content, Typography, Design Elements And Principles, Layout Design, Animations, Instagram, Branding, Advertising
Beginner · Course · 3 - 6 Months

Columbia University
Skills you'll gain: Statistical Inference, Econometrics, Mediation, Advanced Analytics, Statistical Analysis, Regression Analysis, Time Series Analysis and Forecasting, Statistical Methods, Statistical Modeling, Research Design
Advanced · Course · 1 - 3 Months

Coursera
Skills you'll gain: Responsible AI, Enterprise Risk Management (ERM), Risk Management, Governance Risk Management and Compliance, Data Ethics, Business Risk Management, AI Security, Risk Modeling, AI Enablement, Compliance Management, Generative AI Agents, Risk Mitigation, Risk Analysis, Regulatory Compliance, Governance, Mitigation, Continuous Monitoring
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Email Automation, Email Marketing, Marketing Automation, Automation, Campaign Management, Registration, Marketing, E-Commerce, Social Media, Business
Beginner · Guided Project · Less Than 2 Hours