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    • Social Media Marketing

    Social Media Marketing Courses

    Social media marketing courses can help you learn how to build brand presence, engage audiences, and drive results across platforms like Instagram, LinkedIn, and TikTok.

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    Find the Best Social Media Marketing Course for Your Goals

    • U

      University of Illinois Urbana-Champaign

      Global Challenges in Business

      Skills you'll gain: Global Marketing, Virtual Teams, Diversity Marketing, Cultural Sensitivity, Cultural Diversity, Intercultural Competence, Consumer Behaviour, Business Strategy, Diversity and Inclusion, Marketing Planning, Culture, Team Management, Marketing, International Relations, Advertising, Negotiation, Leadership and Management, Diversity Awareness, Conflict Management, Strategic Decision-Making

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      502 reviews

      Beginner · Specialization · 3 - 6 Months

    • C

      Coursera Project Network

      Design engaging Stories for Instagram and Facebook in Easil

      Skills you'll gain: Instagram, Social Media, Social Media Content, Facebook, Marketing Design, Social Media Marketing, Graphic and Visual Design Software, Content Creation, Animations, Digital Design, Design Elements And Principles, User Accounts

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      P

      Pontificia Universidad Católica de Chile

      English for Common Interactions in the Workplace: Basic Level

      Skills you'll gain: Telephone Skills, Literacy, English Language, Greeting Customers, Vocabulary, Verbal Communication Skills, Business Correspondence, Business Communication, Grammar, Scheduling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3.7K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Interests of the average Facebook User

      Skills you'll gain: Target Audience, Facebook, Social Media, Persona Development, Social Media Marketing, Social Media Strategy, Customer Insights, Presentations, Web Analytics, Marketing Budgets

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      U

      University of Pennsylvania

      An Introduction to American Law

      Skills you'll gain: Civil Procedures, Civil Law, Personal Injury Law, Commercial Laws, Lawsuits, Court Systems, Legal Proceedings, Plaintiff, Legal Research, Case Law, Law, Regulation, and Compliance, Criminal Investigation and Forensics, Legal Pleadings, Governance

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.1K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Pennsylvania

      Fintech: Foundations & Applications of Financial Technology

      Skills you'll gain: FinTech, Portfolio Management, Consumer Lending, Return On Investment, Blockchain, Cryptography, Credit/Debit Card Processing, Digital Assets, Financial Services, Payment Processing, Investments, Lending and Underwriting, Investment Management, Technology Strategies, Emerging Technologies, Risk Analysis, Fundraising and Crowdsourcing, Financial Market, Market Analysis, Artificial Intelligence and Machine Learning (AI/ML)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      3.7K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      G

      Georgia Institute of Technology

      Introduction to User Experience Design

      Skills you'll gain: User Experience Design, Prototyping, User Centered Design, Usability, Requirements Analysis, UI/UX Research, Interaction Design, User Interface (UI) Design, Usability Testing, User Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8.8K reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Crea Anuncios para las Redes Sociales con Canva

      Skills you'll gain: Canva (Software), Video Editing, Social Media Content, Social Media, Instagram, Social Media Marketing, Facebook, Content Creation, Advertising, Animations, Graphic and Visual Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • M

      Meta

      Publicidad con Meta

      Skills you'll gain: Content Performance Analysis, Campaign Management, Performance Analysis, Social Media Campaigns, Marketing Budgets, Facebook, Advertising Campaigns, Performance Metric, Advertising, Online Advertising, Digital Advertising, Target Audience, Paid media, Social Media, Instagram, Social Media Marketing, Bidding, Budget Management, Scheduling

      4.9
      Rating, 4.9 out of 5 stars
      ·
      222 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Managing Emotions in Times of Uncertainty & Stress

      Skills you'll gain: Student Support and Services, Working With Children, Emotional Intelligence, School Counseling, Personal Development, Stress Management, Classroom Management, Cultural Responsiveness, Empathy, Self-Awareness, Resilience, Relationship Building

      4.8
      Rating, 4.8 out of 5 stars
      ·
      3.8K reviews

      Beginner · Course · 1 - 3 Months

    • U

      University of Geneva

      Investment Management

      Skills you'll gain: Portfolio Management, Wealth Management, Risk Management, Investment Management, Financial Market, Business Risk Management, Capital Markets, Risk Analysis, Asset Management, Performance Measurement, Investments, Market Dynamics, Environmental Social And Corporate Governance (ESG), Financial Planning, Equities, Finance, Performance Analysis, Financial Policy, FinTech, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Cómo hacer publicidad en instagram

      Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      26 reviews

      Intermediate · Guided Project · Less Than 2 Hours

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    1…252627…361

    In summary, here are 10 of our most popular social media marketing courses

    • Global Challenges in Business: University of Illinois Urbana-Champaign
    • Design engaging Stories for Instagram and Facebook in Easil: Coursera Project Network
    • English for Common Interactions in the Workplace: Basic Level: Pontificia Universidad Católica de Chile
    • Interests of the average Facebook User: Coursera Project Network
    • An Introduction to American Law: University of Pennsylvania
    • Fintech: Foundations & Applications of Financial Technology: University of Pennsylvania
    • Introduction to User Experience Design : Georgia Institute of Technology
    • Crea Anuncios para las Redes Sociales con Canva: Coursera Project Network
    • Publicidad con Meta: Meta
    • Managing Emotions in Times of Uncertainty & Stress: Yale University

    Why Learn Social Media Marketing?

    Social media marketing is the strategy of using platforms like Instagram, LinkedIn, TikTok, and others to connect with audiences, build brands, and drive engagement. It’s a critical skill in today’s digital economy, where businesses rely on social channels for visibility and growth. Learning social media marketing empowers you to create content, analyze performance, and grow a presence that makes an impact.

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Social Media Marketing

    Top courses include Meta’s Social Media Marketing Professional Certificate and offerings from Northwestern University and the Digital Marketing Institute. You can learn how to build strategies, create content, grow audiences, and run campaigns on platforms like Instagram, Facebook, LinkedIn, and TikTok.‎

    Yes. Many courses can be audited for free, giving you access to videos and reading materials. If you want to complete assignments and earn a certificate, you’ll need to upgrade or apply for financial aid.‎

    You can learn how to create social media strategies, schedule posts, manage ad campaigns, use analytics tools, and tailor content for different platforms. Some courses also include hands-on projects and tools used in real-world marketing roles.‎

    No experience is required. Many Coursera courses are built for beginners and guide you through key concepts, tools, and best practices step by step.‎

    Yes. Social media marketing skills are in high demand for roles in digital marketing, content creation, and brand management. Earning a certificate and completing practical projects can help you build a portfolio and show employers what you can do.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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