Social Media Marketing

Social Media Marketing is a digital marketing strategy that utilizes various social media platforms to connect, engage, and communicate with a target audience. Coursera's Social Media Marketing catalogue teaches you how to effectively leverage these platforms to enhance brand visibility, increase website traffic, and drive customer engagement. You'll learn how to build a robust social media strategy, gain expertise in creating and promoting engaging content, understand how to measure and analyze social media metrics, and familiarize yourself with various social media tools and technologies. This knowledge will enable you to craft compelling social media campaigns that resonate with your audience, enhance your digital marketing skills, and stay ahead in the rapidly evolving digital landscape.
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Find the best Social Media Marketing course for your goals

  • Skills you'll gain: Canva (Software), Logo Design, Marketing Design, Marketing Materials, Creative Design, Graphic Design, Presentations, Promotional Materials, Sustainability Reporting, Social Media Content, Content Creation, Video Production, Social Media Marketing, Content Marketing

  • Status: Preview

    Universidad de Palermo

    Skills you'll gain: E-Commerce, Branding, Entrepreneurship, Sales, Social Media, Business Development, Social Media Marketing, Payment Systems, Web Design and Development, Logistics, User Experience, Market Trend

  • Skills you'll gain: Canva (Software), Marketing Design, Social Media Marketing, Social Media Content, Social Media, Marketing Materials, Color Matching, Graphic Design, Design, User Accounts

  • Coursera Project Network

    Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

  • Skills you'll gain: Pinterest, Content Creation, Social Media Content, Drive Engagement, Content Marketing, Social Media Marketing, User Accounts, Digital Marketing

  • Skills you'll gain: Instagram, Social Media Content, Animations, Social Media, Content Creation, Facebook, Social Media Marketing, Graphical Tools, Digital Design, Graphic Design

  • Status: Preview

    Skills you'll gain: Canva (Software), Generative AI, Content Creation, Social Media Content, ChatGPT, Digital Content, Graphic and Visual Design, Prompt Engineering, Social Media Marketing, Content Marketing, Writing, Target Audience

  • Skills you'll gain: Facebook, Product Promotion, Account Management, Social Media Content, E-Commerce, Social Media Marketing, Social Media, Payment Systems

  • Skills you'll gain: Facebook, Online Advertising, Advertising, Digital Advertising, Advertising Campaigns, Social Media, Social Media Marketing, Lead Generation

  • Status: New
    Status: Free Trial

    Skills you'll gain: Revenue Management, Customer experience strategy (CX), Service Design, Design Thinking, Change Management, Capital Expenditure, Financial Statement Analysis, Cost Control, Social Media Marketing, Hospitality Management, Social Media, Innovation, Financial Forecasting, Finance, Operations Management, Prototyping, Strategic Planning, Capital Budgeting, Search Engine Optimization, Key Performance Indicators (KPIs)

  • Skills you'll gain: Pinterest, Merchandising, Social Media Content, Social Media, Social Media Marketing, Business

  • Skills you'll gain: Pinterest, User Accounts, Information Privacy, Safety and Security, Social Media, Single Sign-On (SSO), Social Media Marketing

What brings you to Coursera today?

Leading partners

  • Meta
  • Tecnológico de Monterrey
  • Northwestern University
  • Simplilearn
  • University of Colorado Boulder
  • Digital Marketing Institute
  • Google
  • Real Madrid Graduate School Universidad Europea