Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Peking University
Skills you'll gain: Interviewing Skills, Product Knowledge, Business Communication, Marketing, Oral Expression, Product Demonstration, Marketing Strategies, Verbal Communication Skills, Customer Service, Business Writing, Business Ethics, Oral Comprehension, Advertising, Vocabulary, Language Learning, Consumer Behaviour
Intermediate · Course · 1 - 3 Months

Macquarie University
Skills you'll gain: Conflict Management, Negotiation, Intercultural Competence, Stakeholder Management, Leadership, Leadership and Management, Organizational Leadership, Emotional Intelligence, Cultural Diversity, Self-Awareness, Communication
Beginner · Course · 1 - 3 Months

University of California, Davis
Skills you'll gain: Focus Group, Qualitative Research, Surveys, Discussion Facilitation, Survey Creation, Market Research, Research, Research Reports, Recruitment, Research Methodologies, Interviewing Skills, Report Writing, Sample Size Determination
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Professionalism, Accountability, Time Management, Agile Methodology, Quality Assurance, Planning, Process Improvement, Client Services, Communication Planning, Critical Thinking and Problem Solving, Communication, Decision Making
Beginner · Course · 1 - 4 Weeks

Coursera
Skills you'll gain: Content Performance Analysis, Facebook, Social Media Content, Target Audience, Content Strategy, Performance Analysis, Social Media Strategy, Social Media, Content Marketing, Customer Insights, Target Market, Digital Media Strategy
Beginner · Course · 1 - 4 Weeks

American Psychological Association
Skills you'll gain: Behavior Management, Psychology, Sociology, Social Sciences, Research, Case Studies
Beginner · Course · 1 - 3 Months

Coursera
Skills you'll gain: Pinterest, Professional Networking, Organizational Skills, User Accounts, Content Development and Management, Social Media, Collaboration, Project Portfolio Management, Driving engagement, Resourcefulness, Research
Beginner · Guided Project · Less Than 2 Hours

University of Maryland, College Park
Skills you'll gain: Emerging Technologies, Technology Strategies, Media and Communications, Electronic Media, Business Technologies, Digital Transformation, Business Transformation, Social Media, Innovation, Organizational Change, Competitive Analysis, Case Studies, E-Commerce, Business Strategy
Beginner · Course · 1 - 3 Months

Skills you'll gain: Canva (Software), Color Theory, Sales, Marketing Collateral, Design, Sales Strategy, Marketing Materials, Layout Design, Digital Design, Intellectual Property, Graphic and Visual Design Software, Product Design, Marketing
Intermediate · Guided Project · Less Than 2 Hours

The Hong Kong University of Science and Technology
Skills you'll gain: Social Sciences, Economics, Policy, and Social Studies, Socioeconomics, World History, Sociology, Trend Analysis, Data Analysis, Big Data, Research, Higher Education, Political Sciences, Case Studies
Mixed · Course · 1 - 3 Months
Utrecht University
Skills you'll gain: Lobbying, Political Sciences, Socioeconomics, Tax Laws, Social Sciences, Economics, Commercial Laws, Policy Analysis, Governance
Beginner · Course · 1 - 3 Months

University of Geneva
Skills you'll gain: Infectious Diseases, Epidemiology, Health Disparities, Social Determinants Of Health, Public Health, Emergency Response, Environmental Issue, Climate Change Adaptation, Media and Communications, Neurology, Maternal Health, Diagnostic Tests, Research
Intermediate · Course · 1 - 3 Months