Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

University of Virginia
Skills you'll gain: Entrepreneurship, Philanthropy, Corporate Sustainability, Business Ethics, Stakeholder Management, Social Impact, Environmental Social And Corporate Governance (ESG), Stakeholder Analysis, Environmental Issue, Business Modeling, Business Strategy, Business, Financial Systems
Mixed · Course · 1 - 4 Weeks

Skills you'll gain: Video Editing, Adobe Premiere, Storytelling, Post-Production, Content Creation, TikTok, Timelines, Color Matching, File Management
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Google Analytics, Web Analytics, Marketing Analytics, Customer Insights, Analysis, Target Audience, Marketing
Intermediate · Guided Project · Less Than 2 Hours

Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Marketing Design, Email Marketing, Content Creation, Event Marketing, Owned Media, Graphic Design, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

University of Colorado Boulder
Skills you'll gain: Business Analytics, Risk Analysis, Decision Making, Predictive Analytics, Simulation and Simulation Software, Business Modeling, Data Analysis, Process Optimization, Market Analysis, Unsupervised Learning, Microsoft Excel, Exploratory Data Analysis, Probability Distribution
Beginner · Course · 1 - 4 Weeks

Alfaisal University | KLD
Skills you'll gain: Strategic Marketing, Marketing Strategies, Product Strategy, Marketing, Product Development, Marketing Planning, Consumer Behaviour, Go To Market Strategy, Business Strategy, Competitive Intelligence, Growth Strategies, Market Share, Customer Retention
Beginner · Course · 1 - 4 Weeks
Skills you'll gain: Customer Service, Customer experience improvement, Customer Retention, Customer Relationship Management (CRM) Software, Facebook, Customer Insights, Goal Setting, Google Sheets, Social Media Campaigns, Marketing, Purchasing, Communication, Business
Beginner · Guided Project · Less Than 2 Hours
Kennesaw State University
Skills you'll gain: Branding, Brand Marketing, Global Marketing, Brand Strategy, Target Market, Brand Management, Strategic Marketing, Brand Awareness, Marketing, Digital Advertising, Brand Loyalty, Product Marketing, Marketing Strategy and Techniques, Product Strategy, Market Research, Value Propositions, MarTech, Market Dynamics, Business Strategy, Business
Beginner · Specialization · 1 - 3 Months

Arizona State University
Skills you'll gain: Empathy, Compassion, Emotional Intelligence, Social Skills, Self-Awareness, Personal Development, Professional Development, Active Listening, Leadership, Curiosity, Mindfulness
Mixed · Course · 1 - 3 Months

University of Michigan
Skills you'll gain: Negotiation, Contract Negotiation, Mediation, Arbitration, Price Negotiation, Planning, Strategic Planning, Conflict Management, Communication, Cultural Diversity, Business Ethics, Decision Making
Mixed · Course · 1 - 3 Months

Campus BBVA
Skills you'll gain: Sustainable Development, Sustainability Reporting, Sustainable Business, Social Justice, Environmental Social And Corporate Governance (ESG), Environment and Resource Management, Stakeholder Engagement, Environmental Issue, Finance, Economics, Climate Change Adaptation, Climate Change Mitigation, Critical Thinking
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: Promotional Strategies, Target Audience, Business Management, Entrepreneurship, Market Opportunities, Business Modeling, Content Creation, Consumer Behaviour, Digital Content, E-Commerce, Cultural Diversity, Innovation, Digital Transformation, Creativity, Intellectual Property, Fundraising
Beginner · Course · 1 - 3 Months