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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • A

      Alfaisal University | KLD

      مقاييس التسويق وربحية التسويق

      Skills you'll gain: Production Line, Marketing Effectiveness, Business Metrics, Performance Measurement, Profit and Loss (P&L) Management, Production Management, Market Share, Marketing, Marketing Strategies, Marketing Analytics, Return On Investment, Benchmarking

      4.4
      Rating, 4.4 out of 5 stars
      ·
      16 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Cómo Configurar una Campaña en Facebook Ads

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Advertising, Social Media, Digital Advertising, Campaign Management, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Brand Awareness Using Digital Brand Activation

      Skills you'll gain: Brand Awareness, Social Media Marketing, Target Audience, Brand Management, Brand Strategy, Digital Media Strategy, Content Marketing, Content Strategy, Social Media Strategy, Marketing Communications, Marketing Analytics, Customer Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      ¿Qué hacer con tu estrategia digital en tiempos de cambio?

      Skills you'll gain: Customer Engagement, Target Market, Digital Advertising, Customer Retention, Customer Relationship Building, Search Engine Optimization, Digital Media Strategy, Lead Generation, Digital Marketing, Marketing Strategies, Customer Acquisition Management, Customer experience improvement, Cash Flows, Marketing Communications, Web Analytics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      107 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of London

      Consumption, Marketing and Culture

      Skills you'll gain: Consumer Behaviour, Marketing, Environmental Issue, Social Sciences, Culture, Advertising, Sociology, Psychology, Digital Media Strategy, Corporate Sustainability, Social Media

      4.6
      Rating, 4.6 out of 5 stars
      ·
      38 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      E

      Emory University

      Mastering Business Essentials: Marketing

      Skills you'll gain: Marketing, Strategic Marketing, Promotional Strategies, Product Marketing, Content Marketing, Customer Acquisition Management, Marketing Strategies, Business Marketing, Marketing Channel, Marketing Communications, Customer Retention, Customer Analysis, Product Strategy, Target Market, Marketing Analytics, Target Audience, Supply Chain

      Beginner · Course · 1 - 3 Months

    • T

      Tecnológico de Monterrey

      Desarrollo de tu marca personal

      Skills you'll gain: Branding, Strategic Marketing, Brand Strategy, Brand Awareness, Brand Management, Social Media, Marketing, Social Media Marketing, Marketing Strategies, Instagram, Professional Development, Professional Networking, Goal Setting, Content Creation, Value Propositions, Market Opportunities, Entrepreneurship, Innovation, Competitive Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IBM

      Generative AI: Accelerate your Digital Marketing Career

      Skills you'll gain: Digital Advertising, Email Marketing, Generative AI, Digital Marketing, Marketing Automation, AI Personalization, Marketing Analytics, Advertising Campaigns, Marketing, Marketing Strategies, Content Creation, Keyword Research, Prompt Engineering, Search Engine Optimization, Copywriting, Business Ethics, E-Commerce, Customer experience improvement

      Intermediate · Course · 1 - 3 Months

    • I

      INSEAD

      Blockchain Opportunity Analysis

      Skills you'll gain: Peer Review, Blockchain, Market Opportunities, Business Planning, Business Analysis, Competitive Analysis, Strategic Thinking, Market Analysis, Solution Design, Feasibility Studies, New Business Development, Business Modeling, Value Propositions, Business Strategy, Market Research, Target Audience

      4.6
      Rating, 4.6 out of 5 stars
      ·
      207 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Building Custom Regional Reports with Google Analytics

      Skills you'll gain: Google Analytics, Marketing Analytics, Data-Driven Decision-Making, Web Analytics, Dashboard, Email Marketing, Geospatial Information and Technology

      4.6
      Rating, 4.6 out of 5 stars
      ·
      271 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • U

      University of California, Irvine

      Mobile Marketing, Optimization Tactics, and Analytics

      Skills you'll gain: Marketing Analytics, Key Performance Indicators (KPIs), Marketing Effectiveness, A/B Testing, Web Analytics, Google Analytics, Digital Marketing, Customer experience improvement, Performance Measurement, Marketing Strategies, Mobile Security, Process Optimization, Web Applications, Target Audience

      4.5
      Rating, 4.5 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 4 Weeks

    • J

      Johns Hopkins University

      Strategic Communications in Technical Organizations

      Skills you'll gain: Request for Proposal, Conflict Management, Presentations, Teamwork, Technical Communication, Storytelling, Persuasive Communication, Communication Strategies, Organizational Strategy, Non-Verbal Communication, Proposal Writing, Business Communication, Interpersonal Communications, Intercultural Competence, Target Audience, Business Writing, Strategic Communication, Ethical Standards And Conduct, Communication, Negotiation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Intermediate · Specialization · 3 - 6 Months

    Advertising learners also search

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    1…232425…60

    In summary, here are 10 of our most popular advertising courses

    • مقاييس التسويق وربحية التسويق: Alfaisal University | KLD
    • Cómo Configurar una Campaña en Facebook Ads : Coursera Project Network
    • Brand Awareness Using Digital Brand Activation: Coursera Instructor Network
    • ¿Qué hacer con tu estrategia digital en tiempos de cambio?: Tecnológico de Monterrey
    • Consumption, Marketing and Culture: University of London
    • Mastering Business Essentials: Marketing: Emory University
    • Desarrollo de tu marca personal: Tecnológico de Monterrey
    • Generative AI: Accelerate your Digital Marketing Career: IBM
    • Blockchain Opportunity Analysis: INSEAD
    • Building Custom Regional Reports with Google Analytics: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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