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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      C

      Coursera Instructor Network

      Fundamentals of Customer Acquisition Management

      Skills you'll gain: Customer Acquisition Management, Marketing Analytics, Branding, Brand Management, Customer Engagement, Target Audience, Lead Generation, Customer Insights, Marketing Channel, Marketing, Marketing Effectiveness, Brand Strategy, Customer experience strategy (CX), Performance Measurement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Transforming Your Company's Data Analytics

      Skills you'll gain: Data Storytelling, Digital Transformation, Data Presentation, Data Visualization, Data-Driven Decision-Making, Business Transformation, Data Literacy, Infographics, Customer experience strategy (CX), Persuasive Communication, Employee Engagement, Data Strategy, Data Science, Storytelling, Analytics, Influencing, Agile Methodology, Organizational Change, Business Analytics, Stakeholder Communications

      5
      Rating, 5 out of 5 stars
      ·
      9 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      U

      University of Virginia

      Estrategia de IT centrada en el cliente

      Skills you'll gain: Design Thinking, IT Management, Agile Methodology, Process Design, Customer experience strategy (CX), Stakeholder Engagement, Solution Design, Business Modeling, Performance Metric, Business Strategy, Lean Methodologies, Sales

      4.6
      Rating, 4.6 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      B

      Banco Interamericano de Desarrollo

      Organizaciones data-driven: principios y prácticas

      Skills you'll gain: Data Storytelling, Data Visualization, Data Governance, Data Collection, Process Improvement, Data Strategy, Process Mapping, Performance Improvement, Data Visualization Software, Data Management, Agile Project Management, Business Intelligence, Data Infrastructure, Data-Driven Decision-Making, Organizational Effectiveness, Data Literacy, Project Management, Risk Management, Data Analysis, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Preview
      Preview
      F

      Fundação Instituto de Administração

      Construção de Relacionamentos em Vendas Orientada a Dados

      Skills you'll gain: Sales Strategy, Sales, Sales Management, Customer Analysis, AI Personalization, Regression Analysis, Product Knowledge, Data Analysis, Predictive Analytics, Forecasting, Business Metrics, Machine Learning, Machine Learning Algorithms

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      B

      BCG

      Цифровая трансформация

      Skills you'll gain: Digital Transformation, Business Transformation, Technology Strategies, Product Lifecycle Management, Design Thinking, Organizational Development, Emerging Technologies, Innovation, Business Strategy, Market Dynamics, Growth Strategies, Competitive Analysis, Business Economics, Leadership, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Medir e otimizar campanhas de marketing de mídias sociais

      Skills you'll gain: Data Storytelling, Social Media Marketing, Marketing Analytics, Social Media Campaigns, Marketing Effectiveness, Data-Driven Decision-Making, Campaign Management, Advertising Campaigns, Social Media, Content Performance Analysis, Marketing, Marketing Communications, A/B Testing, Facebook, Performance Reporting, Technical Communication, Presentations, Advertising, Return On Investment, Communication

      5
      Rating, 5 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Encuentre su Nuevo Trabajo con LinkedIn

      Skills you'll gain: LinkedIn, Professional Networking, Professional Development, Talent Sourcing, Social Media

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Create Customer Support Data with Microsoft Excel

      Skills you'll gain: Microsoft Excel, Data Validation, Customer Data Management, Excel Formulas, Microsoft 365, Customer Relationship Management, Data Entry, Spreadsheet Software, Customer Service, Data Security, Data Management, Data Integrity, User Accounts, Editing

      5
      Rating, 5 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Google Search Advertising Implementation

      Skills you'll gain: Google Ads, Advertising Campaigns, Search Engine Marketing, Pay Per Click Advertising, Performance Analysis, Bidding, Campaign Management, Digital Advertising, Web Analytics, Key Performance Indicators (KPIs), Target Audience, Performance Management, Budget Management

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera Instructor Network

      Business Foundations: Organizations, Planning, Finance

      Skills you'll gain: Team Performance Management, Business Planning, Resource Management, Organizational Leadership, Strategic Thinking, Business Strategy, Financial Management, Management Accounting, Strategic Decision-Making, Organizational Change, Team Leadership, Financial Analysis, Financial Forecasting, Budgeting, Competitive Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Analyzing Digital Transformation Canvas for Competitiveness

      Skills you'll gain: Digital Transformation, Business Transformation, Performance Measurement, Business Process, Technology Strategies, Business Architecture, FinTech, Competitive Analysis, Value Propositions, Stakeholder Management, Business Strategies, Key Performance Indicators (KPIs), Innovation, Entrepreneurship, Leadership, Information Technology

      Intermediate · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing strategy courses

    • Fundamentals of Customer Acquisition Management: Coursera Instructor Network
    • Transforming Your Company's Data Analytics: University of Maryland, College Park
    • Estrategia de IT centrada en el cliente: University of Virginia
    • Organizaciones data-driven: principios y prácticas: Banco Interamericano de Desarrollo
    • Construção de Relacionamentos em Vendas Orientada a Dados: Fundação Instituto de Administração
    • Цифровая трансформация: BCG
    • Medir e otimizar campanhas de marketing de mídias sociais: Meta
    • Encuentre su Nuevo Trabajo con LinkedIn: Coursera Project Network
    • Create Customer Support Data with Microsoft Excel: Coursera Project Network
    • Google Search Advertising Implementation: Aptly

    Skills you can learn in Marketing

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    Brand (13)
    Digital Marketing (13)
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    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

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