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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • Status: New
      New
      V

      Vanderbilt University

      Generative AI and ChatGPT for K-12 Educators

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Creative Problem-Solving, Generative AI, AI Personalization, Creative Thinking, Artificial Intelligence, Innovation, Brainstorming, Large Language Modeling, Game Design, Creativity, Education Software and Technology, Technical Communication, Ingenuity, Resourcefulness, Interactive Design, Problem Solving, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • U

      University of Colorado Boulder

      Effective Communication: Writing, Design, and Presentation

      Skills you'll gain: Business Writing, Presentations, Peer Review, Graphic Design, Graphic and Visual Design, Business Correspondence, Public Speaking, Business Communication, Graphic and Visual Design Software, Verbal Communication Skills, Design, Visual Design, Storytelling, Writing, Organizational Skills, Project Design, Concision, Writing and Editing, Proofreading, Drive Engagement

      4.8
      Rating, 4.8 out of 5 stars
      ·
      12K reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Free
      Free
      C

      Coursera Instructor Network

      Real Estate Property Management

      Skills you'll gain: Property Management, Property and Real Estate, Real Estate, Commercial Real Estate, Asset Management, Property Maintenance, Operational Performance Management, Operational Efficiency, Innovation, Technology Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      110 reviews

      Beginner · Course · 1 - 4 Weeks

    • I

      IBM

      IBM Applied DevOps Engineering

      Skills you'll gain: User Story, CI/CD, Istio, Open Web Application Security Project (OWASP), Continuous Integration, Application Deployment, Test Driven Development (TDD), Gherkin (Scripting Language), Jenkins, Kubernetes, Agile Software Development, DevOps, Code Coverage, OpenShift, Cloud Applications, Containerization, Secure Coding, Grafana, System Monitoring, Agile Methodology

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7.1K reviews

      Intermediate · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      L

      Lund University

      Circular Economy - Sustainable Materials Management

      Skills you'll gain: Environment and Resource Management, Materials Management, Environmental Science, Systems Thinking, Supply Chain Management, Environmental Policy, Product Lifecycle Management, Business Strategies, Industrial Design, Innovation, Stakeholder Engagement, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      2K reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      D

      Duke University

      Sports and Society

      Skills you'll gain: Social Studies, Social Sciences, Culture, Socioeconomics, Anthropology, World History, Sociology, Cultural Diversity, Media and Communications, Economics, Political Sciences, Psychology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.3K reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free
      Free
      T

      The George Washington University

      Leading Healthcare Quality and Safety

      Skills you'll gain: Patient Safety, Clinical Leadership, Health Care Administration, Continuous Quality Improvement (CQI), Safety Training, Health Policy, Health Information Management, Health Care, Innovation, Systems Thinking, Teamwork, Change Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      1.4K reviews

      Beginner · Course · 1 - 3 Months

    • A

      Amazon Web Services

      AWS Cloud Technology Consultant

      Skills you'll gain: AWS Identity and Access Management (IAM), Infrastructure as Code (IaC), Amazon CloudWatch, AWS CloudFormation, Software Development Life Cycle, CI/CD, Amazon Web Services, Professional Networking, IT Automation, Cloud Computing, Amazon S3, Extract, Transform, Load, DevOps, Data-Driven Decision-Making, Software Architecture, Cloud Computing Architecture, Amazon DynamoDB, Cloud Infrastructure, Web Applications, Leadership Development

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.5K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • R

      Rutgers the State University of New Jersey

      Supply Chain Planning

      Skills you'll gain: Demand Planning, Forecasting, Customer Demand Planning, Supply Chain Planning, Sales Management, Time Series Analysis and Forecasting, Supply Chain Management, Production Planning, Trend Analysis, Decision Making

      4.7
      Rating, 4.7 out of 5 stars
      ·
      3K reviews

      Beginner · Course · 1 - 4 Weeks

    • A

      Advancing Women in Tech

      Real-World Engineering Management

      Skills you'll gain: Software Architecture, Engineering Management, Goal Setting, Systems Architecture, Technical Management, API Design, System Design and Implementation, Technical Product Management, Cross-Functional Collaboration, Recruitment, Program Management, Team Performance Management, Technical Communication, Management Training And Development, Microservices, Employee Coaching, Talent Management, Leadership and Management, Talent Acquisition, Communication

      4.6
      Rating, 4.6 out of 5 stars
      ·
      77 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      California Institute of the Arts

      Brand New Brand

      Skills you'll gain: Logo Design, Style Guides, Branding, Typography, Graphic and Visual Design, Brainstorming, Design Research, Adobe InDesign, Creativity, Color Theory, Design Elements And Principles

      4.9
      Rating, 4.9 out of 5 stars
      ·
      1.3K reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IBM

      Cloud Application Development Foundations

      Skills you'll gain: Node.JS, Cloud Computing Architecture, Server Side, Cloud-Native Computing, React Redux, Cloud Services, NoSQL, MongoDB, React.js, Web Design and Development, Agile Methodology, Front-End Web Development, JavaScript Frameworks, Cloud Security, Hypertext Markup Language (HTML), HTML and CSS, Cloud Infrastructure, Restful API, Web Development, Back-End Web Development

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9.8K reviews

      Beginner · Specialization · 3 - 6 Months

    Brand Management learners also search

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    1…222324…684

    In summary, here are 10 of our most popular brand management courses

    • Generative AI and ChatGPT for K-12 Educators: Vanderbilt University
    • Effective Communication: Writing, Design, and Presentation: University of Colorado Boulder
    • Real Estate Property Management: Coursera Instructor Network
    • IBM Applied DevOps Engineering: IBM
    • Circular Economy - Sustainable Materials Management: Lund University
    • Sports and Society: Duke University
    • Leading Healthcare Quality and Safety: The George Washington University
    • AWS Cloud Technology Consultant: Amazon Web Services
    • Supply Chain Planning: Rutgers the State University of New Jersey
    • Real-World Engineering Management: Advancing Women in Tech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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