• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Linear Kalman Filter Deep Dive (and Target Tracking)

      Skills you'll gain: Advanced Mathematics, Mathematical Modeling, Systems Of Measurement, Linear Algebra, Statistical Methods, Predictive Analytics, Predictive Modeling, Applied Mathematics, Time Series Analysis and Forecasting, Probability & Statistics

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Digital Disruption

      Skills you'll gain: Business Strategy, Business Planning, Innovation, Digital Transformation, Technology Strategies, Business Modeling, Emerging Technologies, Organizational Change, Business Technologies, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      20 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      M

      Macquarie University

      Excel Skills for Statistics and Data Analysis: Essentials

      Skills you'll gain: Statistical Hypothesis Testing, Microsoft Excel, Statistical Inference, Descriptive Statistics, Data Analysis, Statistical Methods, Statistical Analysis, Probability & Statistics, Spreadsheet Software, Box Plots, Probability Distribution, Statistical Visualization, Histogram

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Gemini for Data Scientists and Analysts

      Skills you'll gain: Big Data, Google Cloud Platform, Marketing Analytics, Generative AI, Data Analysis, Machine Learning Methods, Predictive Analytics, Data-Driven Decision-Making, Forecasting, Time Series Analysis and Forecasting

      4
      Rating, 4 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • L

      LearnQuest

      AI 알고리즘 모델과 한계점

      Skills you'll gain: Predictive Modeling, Predictive Analytics, Machine Learning Algorithms, Machine Learning, Algorithms, Data Ethics, Statistical Modeling, Artificial Intelligence and Machine Learning (AI/ML), Artificial Intelligence, Applied Machine Learning, Business Ethics, Ethical Standards And Conduct

      4.3
      Rating, 4.3 out of 5 stars
      ·
      14 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Cómo Configurar una Campaña en Facebook Ads

      Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Advertising, Social Media, Digital Advertising, Campaign Management, Paid media, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation

      5
      Rating, 5 out of 5 stars
      ·
      8 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • S

      Starweaver

      Launching Your Online Business: Strategies for Success

      Skills you'll gain: Business Planning, E-Commerce, Customer Support, Digital Marketing, Business Modeling, Entrepreneurship, Business Strategies, Marketing Strategies, Business Operations, Operations Management, Competitive Analysis, Target Audience

      Beginner · Course · 1 - 4 Weeks

    • A

      Alfaisal University | KLD

      التركيز على العملاء وأثر ذلك على الربحية

      Skills you'll gain: Customer Retention, Marketing Strategies, Customer Analysis, Brand Loyalty, Target Market, Customer experience strategy (CX), Strategic Marketing, Customer Insights, Customer Relationship Management, Market Dynamics

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      Scrimba

      Build Websites with Figma, HTML, and CSS

      Skills you'll gain: HTML and CSS, Figma (Design Software), Front-End Web Development, Responsive Web Design, Web Design and Development, Mockups, User Interface (UI) Design, Web Content Accessibility Guidelines, Wireframing, Prototyping, Usability, Javascript

      4.4
      Rating, 4.4 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction au CRM avec HubSpot

      Skills you'll gain: HubSpot CRM, Sales Pipelines, Email Marketing, Dashboard, Sales Process, Customer Relationship Management (CRM) Software, Customer Relationship Management, Team Management, Customer Data Management, User Accounts

      4
      Rating, 4 out of 5 stars
      ·
      6 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Predict Ad Clicks Using Logistic Regression and XG-Boost

      Skills you'll gain: Scikit Learn (Machine Learning Library), Data Visualization, Feature Engineering, Customer Analysis, Data Presentation, Predictive Modeling, Predictive Analytics, Marketing Analytics, Applied Machine Learning, Online Advertising, Data Cleansing, Data Manipulation, Advertising, Classification And Regression Tree (CART), Digital Advertising, Machine Learning Methods, Performance Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      E

      EIT Digital

      Capstone Value Creation through Innovation

      Skills you'll gain: Design Thinking, Business Modeling, Strategic Planning, Business Strategies, Innovation, Strategic Marketing, Product Development, Strategic Thinking, New Product Development, Technology Strategies, Value Propositions, Emerging Technologies, Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…212213214…324

    In summary, here are 10 of our most popular marketing analytics courses

    • Linear Kalman Filter Deep Dive (and Target Tracking): University of Colorado System
    • Digital Disruption: Universidad de Palermo
    • Excel Skills for Statistics and Data Analysis: Essentials: Macquarie University
    • Gemini for Data Scientists and Analysts: Google Cloud
    • AI 알고리즘 모델과 한계점: LearnQuest
    • Cómo Configurar una Campaña en Facebook Ads : Coursera Project Network
    • Launching Your Online Business: Strategies for Success: Starweaver
    • التركيز على العملاء وأثر ذلك على الربحية: Alfaisal University | KLD
    • Build Websites with Figma, HTML, and CSS: Scrimba
    • Introduction au CRM avec HubSpot: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok