• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Diseñe su Aula Virtual con Canva

      Skills you'll gain: Virtual Environment, Canva (Software), Color Theory, Design, Design Software, Graphic and Visual Design, Graphic Design

      4.8
      Rating, 4.8 out of 5 stars
      ·
      14 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • A

      Alfaisal University | KLD

      البحث عن عمل في العصر الرقمي | Job Search in the Digital Age

      Skills you'll gain: Interviewing Skills, LinkedIn, Recruitment, Talent Acquisition, Marketing, Professional Networking, Writing, Professional Development, Negotiation, Self-Awareness, Business Writing, Personal Development, Communication, Branding

      4.8
      Rating, 4.8 out of 5 stars
      ·
      10 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      B

      Banco Interamericano de Desarrollo

      Organizaciones data-driven: principios y prácticas

      Skills you'll gain: Data Storytelling, Data Visualization, Data Governance, Data Collection, Process Improvement, Data Strategy, Process Mapping, Performance Improvement, Data Visualization Software, Data Management, Agile Project Management, Business Intelligence, Data Infrastructure, Data-Driven Decision-Making, Organizational Leadership, Data Literacy, Project Management, Risk Management, Data Analysis, Business Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Beginner · Specialization · 1 - 3 Months

    • C

      Coursera Project Network

      Machine Learning for Kyphosis Disease Classification

      Skills you'll gain: Feature Engineering, Data Visualization Software, Data Cleansing, Classification And Regression Tree (CART), Random Forest Algorithm, Decision Tree Learning, Scikit Learn (Machine Learning Library), Applied Machine Learning, Predictive Modeling, Data Manipulation, Data Transformation, Data Processing, Predictive Analytics, Machine Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      K

      Knowledge Accelerators

      Microsoft Copilot in Excel: Smarter Data Analysis Made Easy

      Skills you'll gain: Microsoft Copilot, Dashboard, Microsoft Excel, Excel Macros, Microsoft 365, Data-Driven Decision-Making, Data Analysis, Productivity Software, Data Transformation, Automation, Prompt Engineering

      5
      Rating, 5 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Fundamental Tools of Data Wrangling

      Skills you'll gain: Pandas (Python Package), Data Wrangling, NumPy, Data Visualization, Data Cleansing, Data Structures, Data Analysis, Data Manipulation, Data Transformation, Data Quality, Exploratory Data Analysis, Data Integration, Programming Principles, Python Programming, Scripting

      4.6
      Rating, 4.6 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      GenAI for Marketing: Ethics and Trends

      Skills you'll gain: Data Ethics, Generative AI Agents, Marketing Management, AI Personalization, Marketing Strategies, Marketing, Business Ethics, Ethical Standards And Conduct, Marketing Effectiveness, Marketing Automation, Marketing Psychology, Marketing Analytics, Information Privacy, Law, Regulation, and Compliance

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Comercialice su nuevo negocio con Canva

      Skills you'll gain: Brochures, Canva (Software), Logo Design, Marketing Materials, Marketing Design, Graphic Design, Organizational Skills, Marketing, Creative Design, Design, Branding

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Planejamento Estratégico de Marketing Digital

      Skills you'll gain: Advertising Campaigns, Marketing Effectiveness, Consumer Behaviour, Key Performance Indicators (KPIs), Digital Marketing, Marketing Strategies, Marketing Analytics, Marketing, Customer experience strategy (CX), Marketing Strategy and Techniques, Performance Analysis, Strategic Marketing, Target Market, Performance Measurement, Return On Investment, Media Planning, Customer Insights, Content Strategy, Marketing Planning, Marketing Automation

      Beginner · Specialization · 3 - 6 Months

    • N

      Northeastern University

      Engaging in Improving Patient Experience Through Analytics

      Skills you'll gain: Decision Support Systems, Customer experience improvement, Resource Allocation, Operational Analysis, Patient Evaluation, Business Analytics, Predictive Analytics, Analytics, Data-Driven Decision-Making, Personalized Service, Business Solutions, Healthcare Industry Knowledge, Stakeholder Management, Systems Integration

      Beginner · Course · 1 - 4 Weeks

    • N

      Northeastern University

      Aligning Business Strategy for AI Integration

      Skills you'll gain: Competitive Analysis, Machine Learning, Business Strategy, Business Intelligence, Business Ethics, Organizational Strategy, Business, Business Analytics, Strategic Thinking, Market Analysis, Artificial Intelligence, Process Analysis, Value Engineering, Artificial Intelligence and Machine Learning (AI/ML), Analytics, Risk Analysis, Resource Management

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Building No-Code Apps with AppSheet: Automation

      Skills you'll gain: Business Process Automation, Automation, Process Design, Business Process, Workflow Management, Google Workspace, Document Management, Email Marketing, Natural Language Processing, Business Reporting

      4.3
      Rating, 4.3 out of 5 stars
      ·
      6 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…206207208…324

    In summary, here are 10 of our most popular marketing analytics courses

    • Diseñe su Aula Virtual con Canva: Coursera Project Network
    • البحث عن عمل في العصر الرقمي | Job Search in the Digital Age: Alfaisal University | KLD
    • Organizaciones data-driven: principios y prácticas: Banco Interamericano de Desarrollo
    • Machine Learning for Kyphosis Disease Classification: Coursera Project Network
    • Microsoft Copilot in Excel: Smarter Data Analysis Made Easy: Knowledge Accelerators
    • Fundamental Tools of Data Wrangling: University of Colorado Boulder
    • GenAI for Marketing: Ethics and Trends: Coursera Instructor Network
    • Comercialice su nuevo negocio con Canva: Coursera Project Network
    • Planejamento Estratégico de Marketing Digital: Fundação Instituto de Administração
    • Engaging in Improving Patient Experience Through Analytics: Northeastern University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok