• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Degrees
Log In
Join for Free
  • Browse
  • Market Research

Market Research Courses

Market research courses can help you learn data collection techniques, survey design, consumer behavior analysis, and competitive landscape assessment. You can build skills in interpreting market trends, segmenting target audiences, and conducting focus groups. Many courses introduce tools like SPSS, Tableau, and Google Analytics, that support analyzing data and visualizing insights to inform business strategies.


More to explore:

Popular Market Research Courses and Certifications


  • Status: Free Trial
    Free Trial
    B

    Board Infinity

    Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant

    Skills you'll gain: Problem Solving, Vocabulary, Logical Reasoning, Critical Thinking, Data Literacy, Arithmetic, Decision Making, Deductive Reasoning, Data Analysis, Analytical Skills, Complex Problem Solving, Grammar, English Language, Case Studies, Literacy, Learning Strategies, Applied Mathematics, Data-Driven Decision-Making, Quantitative Research, Estimation

    3
    Rating, 3 out of 5 stars
    ·
    8 reviews

    Beginner · Specialization · 3 - 6 Months

  • Status: Free Trial
    Free Trial
    U

    University of Colorado Boulder

    Sensors for a Carbon Free World

    Skills you'll gain: Electrical Power, Power Electronics, Electrical Systems, Electrical Equipment, Torque (Physics), Electronic Components, Electric Power Systems, Basic Electrical Systems, Electrical Engineering, Semiconductors, Mechanical Engineering, Three-Phase, Control Systems, Electronics, Low Voltage, High Voltage, Machine Controls, System Monitoring, Energy and Utilities, Thermal Management

    4.5
    Rating, 4.5 out of 5 stars
    ·
    88 reviews

    Beginner · Specialization · 1 - 3 Months

  • C

    Coursera

    Statistics For Data Science

    Skills you'll gain: Correlation Analysis, Probability & Statistics, Statistics, Statistical Analysis, Data Analysis, Data Science, Probability Distribution, Descriptive Statistics, Statistical Inference

    4
    Rating, 4 out of 5 stars
    ·
    41 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    A

    Arizona State University

    Zn and Ni Based Batteries

    Skills you'll gain: Chemistry, Electrical Systems, Chemical Engineering, Energy and Utilities, Electronics, Materials science, Market Trend, Manufacturing Processes

    4.6
    Rating, 4.6 out of 5 stars
    ·
    25 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California San Diego

    Bioinformatics Capstone: Big Data in Biology

    Skills you'll gain: Bioinformatics, Molecular Biology, Network Analysis, Biotechnology, Life Sciences, Infectious Diseases, Structural Analysis

    3.7
    Rating, 3.7 out of 5 stars
    ·
    29 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    S

    SkillUp

    Product Owner: Essential Skills and Tools for Innovation

    Skills you'll gain: AI Product Strategy, Backlogs, Agile Product Development, Product Roadmaps, Product Strategy, Sprint Planning, Product Management, User Story, Product Lifecycle Management, Product Requirements, Scaled Agile Framework, Lean Methodologies, Prioritization, Business Priorities, Release Management

    4.9
    Rating, 4.9 out of 5 stars
    ·
    32 reviews

    Intermediate · Course · 1 - 4 Weeks

  • C

    Coursera

    Create an A/B web page marketing test with Google Optimize

    Skills you'll gain: A/B Testing, Google Analytics, Web Analytics, User Experience, Web Content, Target Audience, Marketing Effectiveness, Goal Setting, Marketing, Content Development and Management, Analytics

    4.3
    Rating, 4.3 out of 5 stars
    ·
    110 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    Universitat Autònoma de Barcelona

    Acción Comunitaria. Enfoques para la transformación social

    Skills you'll gain: Community Organizing, Community Development, Social Justice, Community and Social Work, Media and Communications, Public Policies, Health Policy, Policy Analysis, Discussion Facilitation, Social Sciences, Community Health, Advocacy, Public Health, Research Methodologies

    4.7
    Rating, 4.7 out of 5 stars
    ·
    71 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de Palermo

    Digital Disruption

    Skills you'll gain: Business Strategy, Business Strategies, Business Planning, Innovation, Digital Transformation, Technology Strategies, Business Modeling, Emerging Technologies, Organizational Change, Business Technologies, Market Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    22 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    M

    Michigan State University

    Capstone: Create your own professional journalistic portfolio

    Skills you'll gain: Interviewing Skills, Journalism, Report Writing, Investigation, Research, Peer Review, Content Creation, Storytelling, Ethical Standards And Conduct, Data Collection, Writing, Multimedia

    4.7
    Rating, 4.7 out of 5 stars
    ·
    93 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Preview
    Preview
    I

    IIMA - IIM Ahmedabad

    Happiness Skills

    Skills you'll gain: Mindfulness, Self-Awareness, Personal Development, Stress Management, Compassion, Mental Health, Optimism, Emotional Intelligence, Resilience, Relationship Building, Psychology, Empathy, Cognitive flexibility, Cultural Responsiveness, Physiology

    4.8
    Rating, 4.8 out of 5 stars
    ·
    14 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    C

    Codio

    Data Science and Analysis Tools - from Jupyter to R Markdown

    Skills you'll gain: Rmarkdown, Box Plots, Plot (Graphics), Descriptive Statistics, Scatter Plots, Histogram, Jupyter, Matplotlib, Data Presentation, Ggplot2, Statistical Visualization, Data Manipulation, Statistical Hypothesis Testing, Regression Analysis, Correlation Analysis, Data Visualization, Data Visualization Software, Data Analysis, R Programming, Python Programming

    3.9
    Rating, 3.9 out of 5 stars
    ·
    25 reviews

    Beginner · Specialization · 3 - 6 Months

1…201202203…341

In summary, here are 10 of our most popular market research courses

  • Job & Exam Aptitude Mastery: Reasoning | DI | Verbal | Quant: Board Infinity
  • Sensors for a Carbon Free World: University of Colorado Boulder
  • Statistics For Data Science: Coursera
  • Zn and Ni Based Batteries: Arizona State University
  • Bioinformatics Capstone: Big Data in Biology: University of California San Diego
  • Product Owner: Essential Skills and Tools for Innovation: SkillUp
  • Create an A/B web page marketing test with Google Optimize: Coursera
  • Acción Comunitaria. Enfoques para la transformación social: Universitat Autònoma de Barcelona
  • Digital Disruption: Universidad de Palermo
  • Capstone: Create your own professional journalistic portfolio: Michigan State University

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
Marketing Strategy (14)
Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

Other topics to explore

Arts and Humanities
338 courses
Business
1095 courses
Computer Science
668 courses
Data Science
425 courses
Information Technology
145 courses
Health
471 courses
Math and Logic
70 courses
Personal Development
137 courses
Physical Science and Engineering
413 courses
Social Sciences
401 courses
Language Learning
150 courses

Coursera Footer

Skills

  • Artificial Intelligence (AI)
  • Cybersecurity
  • Data Analytics
  • Digital Marketing
  • English Speaking
  • Generative AI (GenAI)
  • Microsoft Excel
  • Microsoft Power BI
  • Project Management
  • Python

Certificates & Programs

  • Google Cybersecurity Certificate
  • Google Data Analytics Certificate
  • Google IT Support Certificate
  • Google Project Management Certificate
  • Google UX Design Certificate
  • IBM Data Analyst Certificate
  • IBM Data Science Certificate
  • Machine Learning Certificate
  • Microsoft Power BI Data Analyst Certificate
  • UI / UX Design Certificate

Industries & Careers

  • Business
  • Computer Science
  • Data Science
  • Education & Teaching
  • Engineering
  • Finance
  • Healthcare
  • Human Resources (HR)
  • Information Technology (IT)
  • Marketing

Career Resources

  • Career Aptitude Test
  • Examples of Strengths and Weaknesses for Job Interviews
  • High-Income Skills to Learn
  • How Does Cryptocurrency Work?
  • How to Highlight Duplicates in Google Sheets
  • How to Learn Artificial Intelligence
  • Popular Cybersecurity Certifications
  • Preparing for the PMP Certification
  • Signs You Will Get the Job After an Interview
  • What Is Artificial Intelligence?

Coursera

  • About
  • What We Offer
  • Leadership
  • Careers
  • Catalog
  • Coursera Plus
  • Professional Certificates
  • MasterTrack® Certificates
  • Degrees
  • For Enterprise
  • For Government
  • For Campus
  • Become a Partner
  • Social Impact
  • Free Courses
  • Share your Coursera learning story

Community

  • Learners
  • Partners
  • Beta Testers
  • Blog
  • The Coursera Podcast
  • Tech Blog

More

  • Press
  • Investors
  • Terms
  • Privacy
  • Help
  • Accessibility
  • Contact
  • Articles
  • Directory
  • Affiliates
  • Modern Slavery Statement
  • Do Not Sell/Share
Learn Anywhere
Download on the App Store
Get it on Google Play
Logo of Certified B Corporation
© 2026 Coursera Inc. All rights reserved.
  • Coursera Facebook
  • Coursera Linkedin
  • Coursera Twitter
  • Coursera YouTube
  • Coursera Instagram
  • Coursera TikTok