• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Getting Started with CyberGIS

      Skills you'll gain: Apache Hadoop, Matplotlib, Geographic Information Systems, Big Data, Spatial Data Analysis, Geospatial Mapping, Data Visualization Software, Data Processing, Data Manipulation, Computational Thinking, Distributed Computing, Python Programming

      4.2
      Rating, 4.2 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Customer Support digital transformation with HubSpot

      Skills you'll gain: HubSpot CRM, Customer Support, Process Optimization, Digital Transformation, Customer Relationship Management (CRM) Software, Process Improvement, Customer Relationship Management, Technology Strategies, Business Technologies, Business Transformation, Business Development

      4.8
      Rating, 4.8 out of 5 stars
      ·
      13 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Create a Customer Service Survey in Microsoft Forms

      Skills you'll gain: User Feedback, Customer Insights, User Research, Business Research, Market Research, Data Analysis Software, Target Audience, Marketing

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      F

      Fred Hutchinson Cancer Center

      Researcher's guide to omic fundamentals

      Skills you'll gain: Bioinformatics, Metadata Management, Data Analysis Software, Molecular Biology, R Programming, Data Analysis, Other Programming Languages, Data Processing, Big Data, Data Quality, Command-Line Interface

      4
      Rating, 4 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      University of Leeds

      Aeroecology: Exploring Biodiversity with Radar

      Skills you'll gain: Environmental Monitoring, Research, Biology, Environmental Science, Environment, Research Design, Geospatial Information and Technology, Data Collection, Data Analysis, Data Visualization, Physics

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Getting Started with Facebook Pixel

      Skills you'll gain: Facebook, Target Audience, Online Advertising, Digital Advertising, Social Media Campaigns, Social Media Marketing, Web Analytics, Systems Integration

      4.2
      Rating, 4.2 out of 5 stars
      ·
      22 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Preview
      Preview
      T

      Tufts University

      Hypothesis Testing with Python and Excel

      Skills you'll gain: Statistical Hypothesis Testing, Data-Driven Decision-Making, Statistical Inference, Business Analytics, Test Planning, Statistical Analysis, Statistics, Data Analysis, Probability & Statistics, Microsoft Excel, Sample Size Determination, Python Programming

      4.2
      Rating, 4.2 out of 5 stars
      ·
      24 reviews

      Intermediate · Course · 1 - 4 Weeks

    • P

      Packt

      R Programming for Statistics and Data Science

      Skills you'll gain: R Programming, Statistical Hypothesis Testing, Exploratory Data Analysis, Ggplot2, Data Science, Tidyverse (R Package), Data Manipulation, Regression Analysis, Statistical Analysis, Data Structures, Statistical Modeling, Programming Principles, Package and Software Management, Development Environment, Software Installation, Data Import/Export

      4.3
      Rating, 4.3 out of 5 stars
      ·
      9 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Preview
      Preview
      U

      Universidade de São Paulo

      Redes Ecológicas

      Skills you'll gain: Network Analysis, Graph Theory, Data Visualization, Data Presentation, Exploratory Data Analysis, Data Analysis, Environmental Science, Data Science, Biology

      5
      Rating, 5 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      U

      University of Illinois Urbana-Champaign

      Subsistence Marketplaces

      Skills you'll gain: Solution Design, Needs Assessment, Environmental Issue, Business Planning, Consumer Behaviour, Market Dynamics, Market Analysis, Socioeconomics, Entrepreneurship, Product Development, Qualitative Research, Business Development, Sustainability Reporting, Cultural Sensitivity

      4.4
      Rating, 4.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Smart Analytics, Machine Learning, and AI on GCP en Español

      Skills you'll gain: Google Cloud Platform, Tensorflow, Big Data, Unstructured Data, Machine Learning, Deep Learning, SQL, Artificial Intelligence, Natural Language Processing, Data Processing, Predictive Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Packt

      Mastering Advanced Pivot Tables in Excel

      Skills you'll gain: Pivot Tables And Charts, Microsoft Excel, Dashboard, Data Import/Export, Interactive Data Visualization, Data Visualization Software, Data Presentation, Data Cleansing, Data Manipulation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 3 - 6 Months

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…196197198…346

    In summary, here are 10 of our most popular marketing analytics courses

    • Getting Started with CyberGIS: University of Illinois Urbana-Champaign
    • Customer Support digital transformation with HubSpot: Coursera Project Network
    • Create a Customer Service Survey in Microsoft Forms: Coursera Project Network
    • Researcher's guide to omic fundamentals: Fred Hutchinson Cancer Center
    • Aeroecology: Exploring Biodiversity with Radar: University of Leeds
    • Getting Started with Facebook Pixel: Coursera Project Network
    • Hypothesis Testing with Python and Excel: Tufts University
    • R Programming for Statistics and Data Science: Packt
    • Redes Ecológicas: Universidade de São Paulo
    • Subsistence Marketplaces: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok