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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • Status: Preview
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    U

    Universidad de los Andes

    Marketing Verde

    Skills you'll gain: Sustainable Business, Strategic Marketing, Value Propositions, Environmental Issue, Marketing, Marketing Communications, Marketing Management, Consumer Behaviour, Branding, Market Analysis, Target Market, Marketing Strategy and Techniques, Product Strategy, Marketing Channel

    4.8
    Rating, 4.8 out of 5 stars
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    2.2K reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    R

    Rutgers the State University of New Jersey

    Inventory Analytics

    Skills you'll gain: Inventory Control, Materials Management, Supply Chain, Financial Statement Analysis, Data Analysis, Case Studies, Competitive Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    265 reviews

    Beginner · Course · 1 - 4 Weeks

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    Status: Free Trial
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    A

    Alex Genadinik

    Marketing Skills: Marketing Psychology And Neuromarketing

    Skills you'll gain: Marketing Psychology, Selling Techniques, Consumer Behaviour, Marketing, Negotiation, Product Marketing, Advertising, Marketing Materials, Customer Insights, Target Audience, Research

    Mixed · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    R

    Rutgers the State University of New Jersey

    Sourcing Analytics

    Skills you'll gain: Strategic Sourcing, Procurement, Supplier Management, Supply Chain, Supplier Performance Management, Supply Management, Supply Chain Management, Benchmarking, Competitive Analysis, Business Analytics, Analytics, Business Intelligence, Financial Analysis

    4.6
    Rating, 4.6 out of 5 stars
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    20 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    University of California, Irvine

    E-Marketing

    Skills you'll gain: Pay Per Click Advertising, Search Engine Marketing, Customer Retention, Persona Development, Digital Marketing, Marketing Analytics, Search Engine Optimization, Key Performance Indicators (KPIs), Target Audience, Keyword Research, Social Media Strategy, Digital Advertising, Marketing Effectiveness, Customer experience strategy (CX), Customer Acquisition Management, Marketing Strategy and Techniques, Customer Engagement, A/B Testing, Web Analytics and SEO, Social Media

    4.7
    Rating, 4.7 out of 5 stars
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    410 reviews

    Beginner · Specialization · 1 - 3 Months

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    Status: Free Trial
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    A

    Alex Genadinik

    Digital Marketing Masterclass: A-Z Marketing Strategy

    Skills you'll gain: Marketing Psychology, Marketing Planning, Marketing Strategies, Blogs, Marketing, Search Engine Optimization, Marketing Effectiveness, Podcasting, Growth Strategies, Web Analytics and SEO, Social Media Content, Marketing Channel, Content Creation, Advertising Campaigns, Product Promotion, Digital Advertising, Marketing Automation, Case Studies, Professional Networking, Digital Marketing

    Beginner · Specialization · 3 - 6 Months

  • Status: New
    New
    Status: Free Trial
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    C

    Coursera

    User Retention Analytics

    Skills you'll gain: Dashboard, Data Storytelling, Heat Maps, Looker (Software), Process Mapping, Key Performance Indicators (KPIs), Customer Retention, SQL, Data Visualization, Marketing Analytics, Customer Insights, Tableau Software, Statistical Analysis, Business Intelligence, Data Analysis, Time Series Analysis and Forecasting, Data-Driven Decision-Making, Predictive Analytics, R Programming, Python Programming

    Intermediate · Specialization · 3 - 6 Months

  • Status: Free Trial
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    D

    Dartmouth College

    Predictive Analytics

    Skills you'll gain: Business Ethics, Predictive Modeling, Predictive Analytics, Scikit Learn (Machine Learning Library), Model Evaluation, Digital Transformation, Data-Driven Decision-Making, Feature Engineering, Regression Analysis, Supervised Learning, Python Programming, Cloud Computing, Data Quality, Classification Algorithms, Artificial Neural Networks

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    U

    University of Pennsylvania

    Business Analytics Capstone

    Skills you'll gain: Data-Driven Decision-Making, Business Analytics, Operational Efficiency, Peer Review, Marketing Analytics, Data Analysis, Marketing, Performance Measurement, Operations, Analysis, Business Strategies, Business Metrics, Digital Advertising, Presentations, Problem Management, Advertising

    4.5
    Rating, 4.5 out of 5 stars
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    775 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    S

    Simplilearn

    Behavioral Marketing

    Skills you'll gain: Marketing Strategies, Marketing, Email Marketing, Marketing Analytics, Digital Marketing, Marketing Psychology, Customer Relationship Management, Digital Advertising, Google Ads, Social Media Marketing, Target Audience, Data Collection

    4.7
    Rating, 4.7 out of 5 stars
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    19 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
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    I

    IE Business School

    Marketing Mix Implementation

    Skills you'll gain: Product Lifecycle Management, Marketing Communications, Integrated Marketing Communications, Advertising, Marketing, Brand Strategy, Marketing Budgets, Strategic Decision-Making, Brand Management, Brand Marketing, Customer experience strategy (CX), Price Negotiation, Product Management, Marketing Strategies, Retail Management, Marketing Channel, Strategic Marketing, Product Strategy, Merchandising, Communication

    4.7
    Rating, 4.7 out of 5 stars
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    6.1K reviews

    Beginner · Specialization · 3 - 6 Months

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    I

    IE Business School

    Marketing Management Essentials:The Marketing Plan Structure

    Skills you'll gain: Marketing Planning, Customer Engagement, Strategic Marketing, Marketing Management, Marketing Effectiveness, Marketing Strategies, Marketing, Market Research, Market Analysis, Market Dynamics, Brand Management, Customer experience strategy (CX), Key Performance Indicators (KPIs), Performance Measurement

    4.5
    Rating, 4.5 out of 5 stars
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    11 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Marketing Verde: Universidad de los Andes
  • Inventory Analytics: Rutgers the State University of New Jersey
  • Marketing Skills: Marketing Psychology And Neuromarketing: Alex Genadinik
  • Sourcing Analytics: Rutgers the State University of New Jersey
  • E-Marketing: University of California, Irvine
  • Digital Marketing Masterclass: A-Z Marketing Strategy: Alex Genadinik
  • User Retention Analytics: Coursera
  • Predictive Analytics: Dartmouth College
  • Business Analytics Capstone: University of Pennsylvania
  • Behavioral Marketing: Simplilearn

Skills you can learn in Marketing

Market (economics) (28)
Social Media (15)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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