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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      A

      Automatic Data Processing, Inc. (ADP)

      Compensation: Job Evaluations & Pay Structures

      Skills you'll gain: Job Evaluation, Compensation Analysis, Compensation Strategy, Compensation Management, Job Analysis, Compensation and Benefits, Payroll, Human Resource Strategy, Performance Review, Data Visualization, Benchmarking, Data Analysis, Market Analysis, Diversity and Inclusion

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      M

      Maven Analytics

      Complete Visual Guide to Machine Learning

      Skills you'll gain: Unsupervised Learning, Regression Analysis, Exploratory Data Analysis, Time Series Analysis and Forecasting, Data Analysis, Statistical Analysis, Data Science, Data Mining, Workflow Management, Machine Learning, Predictive Modeling, Classification And Regression Tree (CART), Supervised Learning, Histogram, Data Quality, Anomaly Detection, Feature Engineering, Dimensionality Reduction, Quality Assurance, Random Forest Algorithm

      Beginner · Course · 1 - 3 Months

    • E

      EIT Digital

      Advanced Recommender Systems

      Skills you'll gain: Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Feature Engineering, Dimensionality Reduction, Machine Learning, Unsupervised Learning, Supervised Learning, Predictive Modeling, Algorithms, Performance Tuning, Data Analysis

      3.8
      Rating, 3.8 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 3 Months

    • G

      Google Cloud

      Analyzing and Visualizing Data the Google Way

      Skills you'll gain: Google Sheets, Data Visualization Software, Spreadsheet Software, Big Data, Data Storytelling, Data Analysis, Data Presentation, Statistical Reporting, Google Cloud Platform, Data Integration, Data Manipulation

      4
      Rating, 4 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Managing Azure Infrastructure: Storage, Monitoring & Backup

      Skills you'll gain: Patch Management, Microsoft Azure, Disaster Recovery, System Monitoring, Cloud Storage, Infrastructure As A Service (IaaS), File Management, Data Storage, Cloud Security, Continuous Monitoring, Event Monitoring, Virtual Machines, Data Security, Encryption, Query Languages

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      I

      IESE Business School

      Mastering the Art of Scaling and Convincing Investors

      Skills you'll gain: Entrepreneurship, Business Valuation, Market Analysis, Competitive Analysis, Presentations, Fundraising, Market Research, Strategic Decision-Making, Strategic Thinking, New Business Development, Return On Investment, Due Diligence, Value Propositions, Mergers & Acquisitions, Negotiation, Investments, Financial Analysis, Innovation

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      P

      Packt

      Intermediate Data Analysis Techniques with Pandas

      Skills you'll gain: Pandas (Python Package), Text Mining, Data Manipulation, Data Cleansing, Data Analysis Software, Data Integration, Data Wrangling, Data Transformation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • B

      Ball State University

      Introduction to Data Science

      Skills you'll gain: Data Ethics, Data Collection, Probability & Statistics, Data Literacy, Sampling (Statistics), Data Science, R Programming, Data Structures, Data Integrity, Information Privacy, Tidyverse (R Package), Data Manipulation, Ggplot2, Ethical Standards And Conduct

      Build toward a degree

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      UX Design: Research, Prototyping, Accessible Interactions

      Skills you'll gain: User Research, User Interface (UI) Design, Prototyping, Usability, Figma (Design Software), Web Content Accessibility Guidelines, User Experience Design, User Centered Design, Mockups, Usability Testing, Persona (User Experience)

      4.7
      Rating, 4.7 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Statistics and Data Analysis with Excel, Part 2

      Skills you'll gain: Statistical Hypothesis Testing, Statistical Analysis, Sampling (Statistics), Statistical Methods, Microsoft Excel, Probability & Statistics, Data Analysis, Regression Analysis, Probability Distribution

      5
      Rating, 5 out of 5 stars
      ·
      7 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Codio

      Select Topics in Python

      Skills you'll gain: Matplotlib, Version Control, Text Mining, GitHub, Large Language Modeling, Django (Web Framework), Package and Software Management, Platform As A Service (PaaS), Plot (Graphics), Application Deployment, Object-Relational Mapping, Natural Language Processing, Data Visualization Software, Data Visualization, Jupyter, Development Environment, Data Processing, Virtual Environment, Data Transformation, Dependency Analysis

      4
      Rating, 4 out of 5 stars
      ·
      22 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Marketing Estratégico

      Skills you'll gain: Strategic Marketing, Marketing, Marketing Strategy and Techniques, Brand Strategy, Market Dynamics, Customer Insights, Market Analysis, Consumer Behaviour, Target Market, Stakeholder Management, Value Propositions, Customer Relationship Building, Competitive Analysis

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Compensation: Job Evaluations & Pay Structures: Automatic Data Processing, Inc. (ADP)
    • Complete Visual Guide to Machine Learning: Maven Analytics
    • Advanced Recommender Systems: EIT Digital
    • Analyzing and Visualizing Data the Google Way: Google Cloud
    • Managing Azure Infrastructure: Storage, Monitoring & Backup: Microsoft
    • Mastering the Art of Scaling and Convincing Investors: IESE Business School
    • Intermediate Data Analysis Techniques with Pandas: Packt
    • Introduction to Data Science: Ball State University
    • UX Design: Research, Prototyping, Accessible Interactions: Coursera Instructor Network
    • Statistics and Data Analysis with Excel, Part 2: University of Colorado Boulder

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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