Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.

University of Maryland, College Park
Skills you'll gain: Marketing Planning, Interviewing Skills, Strategic Marketing, Recruitment, Marketing, Target Market, Presentations, Personal Attributes, Professional Development, Business Writing, Communication, Smart Goals, Storytelling, Writing
Mixed · Course · 1 - 3 Months

Skills you'll gain: Cyber Threat Intelligence, Security Information and Event Management (SIEM), AI Security, Threat Modeling, Generative AI, Threat Detection, Cybersecurity, Incident Response, Malware Protection, Prompt Engineering, Anomaly Detection, Vulnerability Management, Artificial Intelligence
Intermediate · Course · 1 - 4 Weeks

Arizona State University
Skills you'll gain: Data Analysis, Sustainable Development, Spreadsheet Software, Sustainability Reporting, Marketing and Public Relations, Analysis, Business Writing, Sustainable Business, Corporate Sustainability, Product Lifecycle Management, Business Communication, Presentations
Beginner · Course · 1 - 3 Months

Microsoft
Skills you'll gain: Media Relations, Public Relations, Target Audience, Communication Planning, Marketing and Public Relations, Strategic Communication, Generative AI Agents, Corporate Communications, Performance Metric, Generative AI, Content Creation, Goal Setting, Ethical Standards And Conduct
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Ideation, Innovation, Architectural Design, Problem Solving, Design Thinking, Artificial Intelligence and Machine Learning (AI/ML), Entrepreneurship, Artificial Intelligence, Advertising, Marketing, Game Design, Consumer Behaviour, Experimentation
Beginner · Course · 1 - 3 Months

Google Cloud
Skills you'll gain: Data Transformation, Google Cloud Platform, Dataflow, Data Pipelines, Extract, Transform, Load, Data Lakes, Tensorflow, Data Governance, Data Integration, Data Warehousing, Systems Design, Data Infrastructure, Apache Spark, Data Architecture, Model Deployment, Data Processing, Data Migration, Big Data, Apache Hadoop, Real Time Data
Intermediate · Professional Certificate · 3 - 6 Months

IESE Business School
Skills you'll gain: Financial Acumen, Financial Statements, Working Capital, Financial Analysis, Balance Sheet, Financial Management, Return On Investment, Forecasting, Profit and Loss (P&L) Management, Operational Analysis, Business Metrics, Cash Flow Forecasting, Financial Modeling, Accounts Receivable, Accounts Payable, Inventory Management, Business Strategy
Beginner · Course · 1 - 4 Weeks

Skills you'll gain: MySQL Workbench, Extract, Transform, Load, Data Modeling, Database Design, MySQL, Data Warehousing, Database Management, Databases, Relational Databases, Database Architecture and Administration, Advanced Analytics, Data Analysis, Data Visualization Software
Intermediate · Course · 1 - 4 Weeks

Skills you'll gain: Instagram, Storytelling, Content Creation, Marketing Design, Facebook, Graphic and Visual Design Software, Social Media, Social Media Content, Graphic Design, Social Media Marketing, Marketing Materials
Beginner · Guided Project · Less Than 2 Hours

Coursera
Skills you'll gain: R (Software), Data Import/Export, Package and Software Management, R Programming, Data Structures, Data-oriented programming, Statistical Programming, Data Analysis Software, Data Analysis, Data Science
Beginner · Guided Project · Less Than 2 Hours

Macquarie University
Skills you'll gain: Pivot Tables And Charts, Sample Size Determination, Data Visualization, Statistical Inference, Data Visualization Software, Statistical Hypothesis Testing, Statistics, Data-Driven Decision-Making, Microsoft Excel, Correlation Analysis, Descriptive Statistics, Probability & Statistics, Data Analysis, Forecasting, Regression Analysis, Business Analytics, Spreadsheet Software, Statistical Modeling, Statistical Visualization, Data Presentation
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Data Cleansing, Prompt Engineering, Data Processing, Microsoft Excel, Data Manipulation, Microsoft Copilot, Data Preprocessing, Data Quality, Data Transformation, Data Integrity, Data Validation, Data-Driven Decision-Making, Excel Formulas, Data Analysis
Beginner · Course · 1 - 3 Months