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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      W

      Whizlabs

      Exploratory Data Analysis in AWS

      Skills you'll gain: AWS Kinesis, Amazon Redshift, Data Analysis, Real Time Data, Applied Machine Learning, Data Processing, Extract, Transform, Load, Exploratory Data Analysis, Amazon S3, Data Sharing, Data Visualization Software, Data Transformation

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Advanced Clinical Data Science

      Skills you'll gain: Clinical Data Management, Clinical Research, Data Quality, Health Informatics, Biostatistics, Time Series Analysis and Forecasting, Data Analysis, Data Modeling, Data Science, Analytics, Statistical Reporting, R Programming, SQL

      4.8
      Rating, 4.8 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      P

      Packt

      Mastering Azure Databricks for Data Engineers

      Skills you'll gain: Databricks, CI/CD, Real Time Data, Data Governance, Apache Spark, Microsoft Azure, Data Lakes, Continuous Integration, Data Architecture, Continuous Deployment, Data Management, Big Data, Integration Testing, Automation, Data Infrastructure, Data Pipelines, Data Security, Command-Line Interface, Data Processing, Software Design

      Intermediate · Specialization · 1 - 3 Months

    • C

      Coursera Instructor Network

      Automated Report Generation with Generative AI

      Skills you'll gain: Report Writing, Digital Transformation, Automation, Generative AI, Business Reporting, Performance Reporting, Business Process Automation, Organizational Skills, Operational Efficiency, Artificial Intelligence, Data Analysis, Data Integrity

      4
      Rating, 4 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Innovation and International Strategy

      Skills you'll gain: Product Lifecycle Management, Global Marketing, Innovation, Market Opportunities, Market Analysis, New Product Development, Technology Strategies, Competitive Analysis, Business Strategy, Strategic Decision-Making

      Build toward a degree

      4.9
      Rating, 4.9 out of 5 stars
      ·
      39 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Empowering and Transforming Your Organization with GenAI

      Skills you'll gain: Business Transformation, Business Communication, Communication, Internal Communications, Employee Training, Organizational Effectiveness, Organizational Strategy, Workforce Development, Stakeholder Engagement, Business Leadership, Digital Transformation, Change Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      26 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Generative AI with Vertex AI: Build a customer chatbot

      Skills you'll gain: Cloud API, Google Cloud Platform, Text Mining, Application Programming Interface (API), Large Language Modeling, Generative AI, Natural Language Processing, Data Processing, Jupyter

      4.5
      Rating, 4.5 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Neuroscience Methods

      Skills you'll gain: Research Design, Science and Research, Laboratory Research, Research Methodologies, Statistical Analysis, Data Analysis, Data Collection, Neurology, Psychology, Image Analysis, Medical Equipment and Technology, Biology, Human Learning, Medical Imaging

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Project Network

      مبادئ التسويق على وسائل التواصل الاجتماعي

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Facebook, Brand Awareness, Marketing Effectiveness, Marketing, Content Marketing, Marketing Strategy and Techniques, Marketing Analytics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      22 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      The University of Notre Dame

      Ethics of Technology

      Skills you'll gain: Data Ethics, Analytics, Data Analysis, Ethical Standards And Conduct, Business Ethics, Artificial Intelligence and Machine Learning (AI/ML), Information Privacy, Law, Regulation, and Compliance, Predictive Analytics, Social Justice

      4.8
      Rating, 4.8 out of 5 stars
      ·
      28 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      H

      Howard University

      Business Problem Solving

      Skills you'll gain: Regression Analysis, Correlation Analysis, Spreadsheet Software, Business Analysis, Data-Driven Decision-Making, Business Modeling, Business Analytics, Microsoft Excel, Data Modeling, Statistical Analysis, Analysis, Financial Modeling, Forecasting, Risk Analysis, Data Analysis, Product Assortment, Complex Problem Solving, Predictive Modeling, Investment Management, Process Optimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      29 reviews

      Intermediate · Specialization · 1 - 3 Months

    • G

      Google Cloud

      Introduction to Cloud Dataproc: Hadoop and Spark on Google Cloud

      Skills you'll gain: Apache Spark, Managed Services, Google Cloud Platform, Big Data, Apache Hadoop, Data Management, Servers

      4
      Rating, 4 out of 5 stars
      ·
      11 reviews

      Beginner · Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Exploratory Data Analysis in AWS: Whizlabs
    • Advanced Clinical Data Science: University of Colorado System
    • Mastering Azure Databricks for Data Engineers: Packt
    • Automated Report Generation with Generative AI: Coursera Instructor Network
    • Innovation and International Strategy: Illinois Tech
    • Empowering and Transforming Your Organization with GenAI: Coursera
    • Generative AI with Vertex AI: Build a customer chatbot: Coursera Project Network
    • Neuroscience Methods: Johns Hopkins University
    • مبادئ التسويق على وسائل التواصل الاجتماعي: Coursera Project Network
    • Ethics of Technology: The University of Notre Dame

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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