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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      University of Virginia

      إستراتيجية الأعمال المتقدمة

      Skills you'll gain: Business Strategy, Competitive Analysis, Strategic Thinking, Corporate Strategy, Strategic Decision-Making, Business Analysis, Stakeholder Management, Organizational Strategy, Market Analysis, Product Lifecycle Management, International Finance, Risk Analysis, Global Marketing, Innovation, Diversity and Inclusion

      4.9
      Rating, 4.9 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Advertise and grow your business on Facebook with Canva

      Skills you'll gain: Facebook, Marketing Design, Marketing Materials, Promotional Materials, Social Media Content, Social Media, Content Creation, Advertising, Branding, Social Media Marketing, Photo Editing, Digital Advertising

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Build Customizable Sales Presentation Graphics using Canva

      Skills you'll gain: Data Visualization, Sales Process, Sales Presentations, Customer Relationship Management (CRM) Software, Target Market, Target Audience, Market Analysis, Presentations, User Accounts

      4.7
      Rating, 4.7 out of 5 stars
      ·
      26 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      Search Engine Marketing

      Skills you'll gain: Search Engine Marketing, Google Ads, Online Advertising, Search Engine Optimization, Marketing, Digital Marketing, Digital Advertising, Paid media, Campaign Management, Marketing Automation, Advertising Campaigns, Google Analytics, Advertising, Keyword Research, Target Audience, Bidding

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      تمثيل البيانات رسومياً باستخدام بايثون - Data Visualization

      Skills you'll gain: Plot (Graphics), Graphing, Matplotlib, Data Visualization Software, Graphical Tools, Histogram, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      48 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Cómo crear tu marca personal usando Canva

      Skills you'll gain: Canva (Software), Logo Design, Graphic Design, Branding, Graphic and Visual Design Software, Content Creation, Presentations, Social Media Content, Brand Strategy, Brand Awareness, Creativity, Social Media

      4.5
      Rating, 4.5 out of 5 stars
      ·
      39 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      Edureka

      Advanced Analytics with Power BI

      Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Interactive Data Visualization, Data Presentation, Data Visualization Software, Data Storytelling, Dashboard, Data Transformation, Business Reporting, Business Intelligence, Microsoft Excel, Data Analysis Software, Data Modeling, Data Manipulation, Data Integration, Data Cleansing, Key Performance Indicators (KPIs)

      Intermediate · Course · 1 - 3 Months

    • C

      Coursera Instructor Network

      User Interface Design: Principles, Prototyping, Practices

      Skills you'll gain: Prototyping, User Interface (UI) Design, Usability, User Research, Interactive Design, UI Components, User Centered Design, Mockups, Graphic and Visual Design Software, Design Thinking, Design Elements And Principles, Typography, Web Content Accessibility Guidelines

      4.8
      Rating, 4.8 out of 5 stars
      ·
      33 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Processing IoT Hub data streams with Azure Stream Analytics

      Skills you'll gain: Microsoft Azure, Internet Of Things, Real Time Data, Data Storage, Query Languages, Peripheral Devices

      4.5
      Rating, 4.5 out of 5 stars
      ·
      22 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea Videos para Redes Sociales con Canva

      Skills you'll gain: Canva (Software), Social Media Content, Social Media Marketing, Video Editing, Social Media, Graphic and Visual Design Software, Content Creation, Organizational Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      20 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Illinois Urbana-Champaign

      Subsistence Marketplaces

      Skills you'll gain: Consumer Behaviour, Ideation, Environmental Issue, Business Planning, Market Dynamics, Entrepreneurship, Market Analysis, Product Development, Marketing, Qualitative Research, Needs Assessment, Relationship Building

      4.4
      Rating, 4.4 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Copilot for Beginners: Create a Sales Pitch Presentation

      Skills you'll gain: Sales Presentations, Microsoft Copilot, Microsoft PowerPoint, Presentations, Sales Process, Selling Techniques, Solution Selling, Value Propositions, Product Knowledge, Storytelling, Data Import/Export, Business Modeling

      4.7
      Rating, 4.7 out of 5 stars
      ·
      7 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • إستراتيجية الأعمال المتقدمة: University of Virginia
    • Advertise and grow your business on Facebook with Canva: Coursera Project Network
    • Build Customizable Sales Presentation Graphics using Canva: Coursera Project Network
    • Search Engine Marketing: Simplilearn
    • تمثيل البيانات رسومياً باستخدام بايثون - Data Visualization: Coursera Project Network
    • Cómo crear tu marca personal usando Canva: Coursera Project Network
    • Advanced Analytics with Power BI: Edureka
    • User Interface Design: Principles, Prototyping, Practices: Coursera Instructor Network
    • Processing IoT Hub data streams with Azure Stream Analytics: Coursera Project Network
    • Crea Videos para Redes Sociales con Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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