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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • T

      The Hong Kong University of Science and Technology

      Understanding China, 1700-2000: A Data Analytic Approach, Part 2

      Skills you'll gain: Social Sciences, Big Data, Sociology, Demography, Anthropology, Economics, Data Analysis, Analytics, Cultural Diversity, World History, Statistical Analysis, Quantitative Research

      4.5
      Rating, 4.5 out of 5 stars
      ·
      60 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Azure Monitoring and Analytics Fundamentals

      Skills you'll gain: System Monitoring, Microsoft Azure, Event Monitoring, Query Languages, Application Performance Management, Cloud Management, Continuous Monitoring, Real Time Data, Interactive Data Visualization, Virtual Machines

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Crea tu primera campaña con Facebook Ads Manager

      Skills you'll gain: Target Audience, Paid media, Advertising Campaigns, Facebook, Advertising, Social Media Campaigns, Social Media, Campaign Management, User Accounts, Account Management, Budget Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      43 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Qlik Sense for Beginners: Analyze and Visualize Data

      Skills you'll gain: Data Storytelling, Data Presentation, Customer Analysis, Data Integration, Interactive Data Visualization, Dashboard, Data Analysis, Data-Driven Decision-Making, Exploratory Data Analysis, Technical Communication, Data Visualization Software

      4.1
      Rating, 4.1 out of 5 stars
      ·
      14 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      Universiteit Leiden

      Population Health: Responsible Data Analysis

      Skills you'll gain: Statistical Inference, Statistical Hypothesis Testing, Regression Analysis, R Programming, Data Analysis, Descriptive Statistics, Statistical Methods, Probability & Statistics, Data Ethics, Data Collection, Exploratory Data Analysis, Statistical Reporting, Statistical Modeling, Data Cleansing, Data Quality

      4.6
      Rating, 4.6 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of California San Diego

      Meaningful Predictive Modeling

      Skills you'll gain: Predictive Modeling, Data Validation, Verification And Validation, Applied Machine Learning, Regression Analysis, Supervised Learning, Classification And Regression Tree (CART), Python Programming, Statistical Methods, Scikit Learn (Machine Learning Library), Text Mining, Test Data, Natural Language Processing

      4.3
      Rating, 4.3 out of 5 stars
      ·
      48 reviews

      Intermediate · Course · 1 - 4 Weeks

    • G

      Google Cloud

      ETL Processing on Google Cloud Using Dataflow and BigQuery

      Skills you'll gain: Data Pipelines, Extract, Transform, Load, Dataflow, Data Processing, Scripting, Google Cloud Platform, Big Data, Scripting Languages

      4.5
      Rating, 4.5 out of 5 stars
      ·
      11 reviews

      Intermediate · Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Simple Linear Regression for the Absolute Beginner

      Skills you'll gain: Data Visualization, Regression Analysis, Scikit Learn (Machine Learning Library), Feature Engineering, Data Cleansing, Predictive Modeling, Data Analysis, Statistical Modeling, Supervised Learning

      4.6
      Rating, 4.6 out of 5 stars
      ·
      57 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Aptly

      Google Search Advertising Foundations

      Skills you'll gain: Google Ads, Content Performance Analysis, Advertising Campaigns, Performance Metric, Search Engine Marketing, Campaign Management, Pay Per Click Advertising, Keyword Research, Performance Measurement, Digital Advertising, Advertising, Marketing, Copywriting, Quality Assessment

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      G

      Goldman Sachs

      Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs

      Skills you'll gain: Target Market, Marketing, Marketing Effectiveness, Marketing Planning, Sales Process, Marketing Strategy and Techniques, Sales, Marketing Analytics, Brand Awareness, Business Metrics, Brand Management, Digital Marketing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      65 reviews

      Mixed · Course · 1 - 4 Weeks

    • É

      École Polytechnique Fédérale de Lausanne

      Economie du sol et de l'immobilier II

      Skills you'll gain: Market Dynamics, Property and Real Estate, Supply And Demand, Real Estate, Land Management, Economic Development, Financial Market, Market Data, Commercial Real Estate, Price Negotiation, Economics, Market Analysis, Correlation Analysis, Cost Benefit Analysis, Complex Problem Solving, Qualitative Research

      4.7
      Rating, 4.7 out of 5 stars
      ·
      53 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Databricks to Local LLMs

      Skills you'll gain: Databricks, Generative AI, Data Lakes, Extract, Transform, Load, MLOps (Machine Learning Operations), Data Transformation, Data Pipelines, Large Language Modeling, Apache Spark, Analytics, Data Analysis, Data Ethics, Data Science, CI/CD, Data Governance

      4.4
      Rating, 4.4 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Understanding China, 1700-2000: A Data Analytic Approach, Part 2: The Hong Kong University of Science and Technology
    • Azure Monitoring and Analytics Fundamentals: Microsoft
    • Crea tu primera campaña con Facebook Ads Manager: Coursera Project Network
    • Qlik Sense for Beginners: Analyze and Visualize Data: Coursera Project Network
    • Population Health: Responsible Data Analysis: Universiteit Leiden
    • Meaningful Predictive Modeling: University of California San Diego
    • ETL Processing on Google Cloud Using Dataflow and BigQuery: Google Cloud
    • Simple Linear Regression for the Absolute Beginner: Coursera Project Network
    • Google Search Advertising Foundations: Aptly
    • Fundamentos de Vendas e Marketing com o 10,000 Women da Goldman Sachs: Goldman Sachs

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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