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    • Brand Management

    Brand Management Courses Online

    Master brand management techniques for building and maintaining brand identity. Learn about brand positioning, equity, and communication strategies.

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    Explore the Brand Management Course Catalog

    • V

      Vanderbilt University

      Prompt Engineering

      Skills you'll gain: Prompt Engineering, ChatGPT, Verification And Validation, Ideation, Data Validation, Data Presentation, Productivity, Document Management, Generative AI, Artificial Intelligence, Large Language Modeling, Risk Management Framework, Microsoft Excel, Creative Thinking, Ingenuity, Brainstorming, Problem Solving, Data Ethics, Data Analysis, Information Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.4K reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IBM

      IBM Data Warehouse Engineer

      Skills you'll gain: Data Warehousing, SQL, Extract, Transform, Load, Apache Airflow, Linux Commands, Database Design, IBM Cognos Analytics, MySQL, Data Pipelines, Apache Kafka, Database Management, Bash (Scripting Language), Shell Script, Database Architecture and Administration, Data Store, IBM DB2, Dashboard, Relational Databases, File Management, Star Schema

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • M

      Meta

      Meta React Native

      Skills you'll gain: React Native, Jest (JavaScript Testing Framework), Version Control, UI/UX Research, Usability Testing, Unix Commands, Restful API, Git (Version Control System), Persona (User Experience), GitHub, Interaction Design, User Experience Design, SQL, User Interface and User Experience (UI/UX) Design, User Interface (UI), User Experience, Mobile Development, Design Research, React.js, Web Development Tools

      4.6
      Rating, 4.6 out of 5 stars
      ·
      11K reviews

      Beginner · Specialization · 3 - 6 Months

    • V

      Vanderbilt University

      ChatGPT + Zapier: AI-Powered Email Mastery

      Skills you'll gain: Prompt Engineering, ChatGPT, Productivity, Microsoft Power Automate/Flow, Calendar Management, Organizational Skills, Gmail, Generative AI, Artificial Intelligence, Large Language Modeling, HubSpot CRM, Business Process Automation, Google Sheets, Google Workspace, Data Integration, Automation, Creative Thinking, Ingenuity, Google Docs, Workflow Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      5.7K reviews

      Beginner · Specialization · 1 - 3 Months

    • I

      IBM

      Generative AI Fundamentals

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, OpenAI, Data Ethics, Large Language Modeling, Leadership and Management, Business Leadership, Strategic Leadership, Business Ethics, Legal Risk, IBM Cloud, Tensorflow, Google Cloud Platform, Artificial Intelligence, Program Development, Artificial Neural Networks, Business Development, Deep Learning, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6.6K reviews

      Beginner · Specialization · 3 - 6 Months

    • A

      Arizona State University

      TESOL Certificate, Part 1: Teach English Now!

      Skills you'll gain: Oral Comprehension, Language Competency, Pedagogy, English Language, Learning Strategies, Instructional Strategies, Enthusiasm, Motivational Skills, Oral Expression, Learning Styles, Language Learning, Education Software and Technology, Vocabulary, Design Elements And Principles, Learning Theory, Design Strategies, Grammar, Self-Awareness, Stress Management, Goal Setting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      19K reviews

      Beginner · Specialization · 3 - 6 Months

    • I

      Illinois Tech

      Operations and Process Management

      Skills you'll gain: Process Improvement, Process Management, Business Process, Business Process Management, Process Analysis, Business Process Improvement, Performance Improvement, Quality Improvement, Process Mapping, Quality Management, Workflow Management, Return On Investment, Change Management, Risk Management, Business Technologies, Project Management, Pareto Chart, Key Performance Indicators (KPIs)

      Build toward a degree

      4.8
      Rating, 4.8 out of 5 stars
      ·
      143 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      I

      IBM

      IBM Java Developer

      Skills you'll gain: Spring Framework, Cloud-Native Computing, Software Development Life Cycle, Hibernate (Java), Database Design, Docker (Software), Containerization, Git (Version Control System), GitHub, Stored Procedure, Microservices, HTML and CSS, Object Oriented Programming (OOP), Spring Boot, Object-Relational Mapping, Development Environment, Version Control, Large Language Modeling, Java Programming, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      5.3K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • V

      Vanderbilt University

      Generative AI Assistants

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Verification And Validation, Ideation, Data Validation, Productivity, AI Personalization, OpenAI, Artificial Intelligence, Personalized Service, Large Language Modeling, Risk Management Framework, Expense Management, Creative Thinking, Ingenuity, Productivity Software, Brainstorming, Data Ethics, Travel Arrangements

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6.3K reviews

      Beginner · Specialization · 1 - 3 Months

    • Status: Free
      Free
      Y

      Yale University

      Connected Leadership

      Skills you'll gain: Systems Thinking, Strategic Leadership, Leadership, Team Leadership, Team Building, Professional Development, Action Oriented, Visionary, Time Management, Prioritization, Complex Problem Solving, Personal Development, Self-Awareness, Goal Setting, Communication

      4.8
      Rating, 4.8 out of 5 stars
      ·
      664 reviews

      Intermediate · Course · 1 - 3 Months

    • I

      IBM

      IBM Front-End Developer

      Skills you'll gain: Bootstrap (Front-End Framework), Software Development Life Cycle, User Centered Design, Cloud-Native Computing, React Redux, NoSQL, Git (Version Control System), GitHub, Webpack, Application Development, MongoDB, React.js, Agile Methodology, HTML and CSS, Front-End Web Development, JavaScript Frameworks, Browser Compatibility, Development Environment, Version Control, Interviewing Skills

      4.6
      Rating, 4.6 out of 5 stars
      ·
      6.2K reviews

      Beginner · Professional Certificate · 3 - 6 Months

    • Status: Free
      Free
      T

      Technical University of Denmark (DTU)

      Global Environmental Management

      Skills you'll gain: Water Resources, Energy and Utilities, Environmental Engineering, Natural Resource Management, Civil Engineering, Environment, Environmental Management Systems, Public Works, Land Management, Environmental Resource Management, Environmental Science, Cultural Responsiveness, Waste Minimization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      2.2K reviews

      Intermediate · Course · 1 - 3 Months

    Brand Management learners also search

    Brand Strategy
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    Market Research
    Economic Policy
    Marketing Analytics
    Business Statistics
    Change Management
    Business English
    1…171819…684

    In summary, here are 10 of our most popular brand management courses

    • Prompt Engineering: Vanderbilt University
    • IBM Data Warehouse Engineer: IBM
    • Meta React Native: Meta
    • ChatGPT + Zapier: AI-Powered Email Mastery: Vanderbilt University
    • Generative AI Fundamentals: IBM
    • TESOL Certificate, Part 1: Teach English Now!: Arizona State University
    • Operations and Process Management: Illinois Tech
    • IBM Java Developer: IBM
    • Generative AI Assistants: Vanderbilt University
    • Connected Leadership: Yale University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Brand Management

    Coursera’s Brand Management courses equip learners with vital skills to build and sustain strong brands:

    • Understanding brand equity and how to measure it
    • Techniques for crafting compelling brand stories that resonate with audiences
    • Strategies for brand positioning and differentiation in competitive markets
    • Insights into consumer behavior and brand loyalty
    • Skills in managing a brand across various channels, including digital
    • Best practices for responding to market trends and aligning with consumer expectations‎

    Brand Management courses on Coursera are structured to support learners of all backgrounds:

    • Beginners can learn the fundamentals of branding and the key concepts of brand creation.
    • Those with some marketing experience can enhance their understanding of brand strategies and consumer engagement.
    • Advanced marketers can explore in-depth techniques in brand innovation and global brand management.‎

    Learners can achieve various certifications in Brand Management through Coursera:

    • Professional certificates that validate your skills in managing and growing a brand
    • Specializations that explore specific aspects of Brand Management, such as digital branding or luxury brand management
    • Certificates that may help advance your career by demonstrating your expertise to employers‎

    Mastering Brand Management opens doors to several strategic roles in the marketing and communications fields:

    • Brand Manager, responsible for the overall image of a product or service
    • Marketing Manager, focusing on how a brand is communicated and perceived in the market
    • Product Manager, aligning product development with brand strategy
    • Communications Director, crafting and maintaining the brand voice across all platforms
    • Brand Consultant, providing expert advice on brand strategy and market positioning ‎

    Looking to enhance your team's brand management skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our brand management training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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