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    • Advertising

    Advertising Courses Online

    Understand advertising strategies and media planning. Learn to create and manage ad campaigns across various platforms.

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    Explore the Advertising Course Catalog

    • Status: Free
      Free
      P

      Peking University

      中级商务汉语(入职与营销篇)

      Skills you'll gain: Interviewing Skills, Product Knowledge, Business Marketing, Business Communication, Product Demonstration, Customer Complaint Resolution, Marketing Strategies, Verbal Communication Skills, Business Correspondence, Customer Service, Company, Product, and Service Knowledge, Product Marketing, Rapport Building, Advertising, Vocabulary, Language Learning

      4.9
      Rating, 4.9 out of 5 stars
      ·
      144 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Irvine

      Introduction to Digital Marketing

      Skills you'll gain: Search Engine Marketing, Keyword Research, Digital Marketing, Online Advertising, Search Engine Optimization, Content Marketing, Social Media Strategy, Social Media, Web Analytics and SEO, Storytelling, Marketing Strategies, Pay Per Click Advertising, Marketing Communications, Customer Relationship Management, Brand Management, Customer Engagement

      4.7
      Rating, 4.7 out of 5 stars
      ·
      207 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Pennsylvania

      Social Entrepreneurship

      Skills you'll gain: Project Scoping, Entrepreneurship, Feasibility Studies, Needs Assessment, Socioeconomics, Customer Analysis, Community Development, Target Audience, Stakeholder Management, Competitive Analysis, Business Operations, Cost Estimation, Market Opportunities, New Business Development, Ideation, Business Research, Financial Planning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      399 reviews

      Mixed · Course · 1 - 4 Weeks

    • T

      Tecnológico de Monterrey

      Gestión de Marca

      Skills you'll gain: Brand Management, Brand Strategy, Branding, Brand Awareness, Brand Loyalty, Strategic Marketing, Marketing Management, Strategic Partnership, Social Media, Marketing, Marketing Communications, Social Media Marketing, Consumer Behaviour, Marketing Strategies, Customer experience strategy (CX), Organizational Strategy, Internal Communications, Instagram, Business Strategy, Customer experience improvement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      216 reviews

      Intermediate · Specialization · 3 - 6 Months

    • E

      Emory University

      AI's Existing Impact

      Skills you'll gain: AI Personalization, Personalized Service, Customer experience improvement, Marketing Psychology, ChatGPT, Customer Engagement, Consumer Behaviour, MarTech, Customer Insights, Customer Service, Artificial Intelligence, Automation, Marketing, Marketing Analytics, Data Ethics, Technology Strategies, Return On Investment, Social Media Content, Algorithms, Business Ethics

      Intermediate · Course · 1 - 3 Months

    • D

      Digital Marketing Institute

      Social Media and Social Content Strategy

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Strategy, Social Media Management, Social Media Campaigns, Instagram, Content Performance Analysis, Facebook, Digital Marketing, Paid media, Content Creation, Content Strategy, Customer Engagement, Target Audience

      4.4
      Rating, 4.4 out of 5 stars
      ·
      87 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Advertise your Fundraiser using Canva

      Skills you'll gain: Canva (Software), Marketing Materials, Promotional Materials, Advertising, Digital Advertising, Design Elements And Principles, Brochures, Design, Graphic and Visual Design, Target Audience, Content Creation, Facebook

      4.9
      Rating, 4.9 out of 5 stars
      ·
      15 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • S

      Starweaver

      Grow with AI: Your AI-driven Growth Marketing strategy

      Skills you'll gain: AI Personalization, Marketing Strategies, Email Marketing, Growth Strategies, Marketing Automation, Marketing Effectiveness, Marketing Analytics, Customer experience strategy (CX), Customer Engagement, Lead Generation, Artificial Intelligence, Customer Insights, Customer Retention, Business Ethics

      4.7
      Rating, 4.7 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 4 Weeks

    • M

      Meta

      Medir y optimizar campañas de marketing en redes sociales

      Skills you'll gain: Data Storytelling, Social Media Campaigns, Social Media Marketing, Marketing Effectiveness, Social Media, Advertising Campaigns, Social Media Strategy, Social Media Management, Marketing Analytics, Campaign Management, Marketing Budgets, Digital Advertising, Content Performance Analysis, A/B Testing, Facebook, Advertising, Return On Investment, Cross-Channel Marketing, Verbal Communication Skills, Technical Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      205 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      Y

      Yale University

      Digital Media for Health Outcomes, English

      Skills you'll gain: Media and Communications, Advertising Campaigns, Program Evaluation, Surveys, Behavioral Health, Digital Communications, Persuasive Communication, Public Health, Behavioral Economics, Instagram, Survey Creation, Facebook, Research, Experimentation, Data Collection

      4.8
      Rating, 4.8 out of 5 stars
      ·
      44 reviews

      Intermediate · Course · 1 - 3 Months

    • T

      The Chinese University of Hong Kong

      Selling to Chinese Consumers

      Skills you'll gain: Consumer Behaviour, Brand Management, Marketing, Global Marketing, Digital Media Strategy, Market Dynamics, Advertising, E-Commerce, Cultural Sensitivity, Cultural Diversity, Social Sciences, Sociology

      4.8
      Rating, 4.8 out of 5 stars
      ·
      286 reviews

      Beginner · Course · 1 - 4 Weeks

    • P

      PwC

      Data Analysis and Presentation Skills: the PwC Approach Final Project

      Skills you'll gain: Presentations, Customer Analysis, Data Visualization, Data Presentation, Microsoft PowerPoint, Target Market, Consulting, Target Audience, Business Consulting, Microsoft Excel, Data Storytelling, Business Analysis, Data Analysis, Pivot Tables And Charts, Data-Driven Decision-Making, Dashboard, Constructive Feedback, Analytics, User Feedback

      4.7
      Rating, 4.7 out of 5 stars
      ·
      252 reviews

      Beginner · Course · 1 - 3 Months

    Advertising learners also search

    PPC Advertising
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    Digital
    Marketing
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    Beginner Digital Marketing
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    Social Entrepreneurship
    1…171819…60

    In summary, here are 10 of our most popular advertising courses

    • 中级商务汉语(入职与营销篇): Peking University
    • Introduction to Digital Marketing: University of California, Irvine
    • Social Entrepreneurship: University of Pennsylvania
    • Gestión de Marca: Tecnológico de Monterrey
    • AI's Existing Impact: Emory University
    • Social Media and Social Content Strategy: Digital Marketing Institute
    • Advertise your Fundraiser using Canva: Coursera Project Network
    • Grow with AI: Your AI-driven Growth Marketing strategy : Starweaver
    • Medir y optimizar campañas de marketing en redes sociales: Meta
    • Digital Media for Health Outcomes, English: Yale University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Advertising

    Advertising courses on Coursera provide learners with a wide array of skills necessary for successful advertising campaigns in various media:

    • Fundamentals of Advertising: Understand the core principles of advertising, including strategy, design, and media selection.
    • Digital Marketing Techniques: Master the tools and techniques for digital advertising, including social media, search engine marketing (SEM), and display advertising.
    • Copywriting: Learn how to craft compelling messages that resonate with target audiences and encourage engagement.
    • Data Analysis and Metrics: Gain proficiency in measuring advertising effectiveness using analytics and key performance indicators (KPIs).
    • Brand Management: Develop skills to build and maintain a strong brand through consistent and effective advertising.
    • Consumer Behavior: Understand the psychological and social factors that influence consumer decisions and how to leverage this knowledge in advertising strategies.
    • Creative Development: Explore creative process management from concept development to execution, ensuring creative aligns with marketing objectives. ‎

    Advertising courses on Coursera are designed to accommodate learners at all levels:

    • Beginners: No prior marketing experience is needed for introductory courses that cover the basics of advertising and its role in marketing.
    • Intermediate Marketers: Those with some marketing background can deepen their understanding of specific advertising channels and strategies.
    • Advanced Professionals: Experienced marketers can enhance their skills with advanced courses on strategic advertising, integrated marketing communications, and leadership in advertising teams.

    Courses are structured to provide foundational knowledge and then build up to more complex concepts and practices. ‎

    Participants in Advertising courses on Coursera can earn several types of credentials that enhance their career prospects:

    • Certificates of Completion: Showcase your newly acquired advertising skills on your resume or LinkedIn profile.
    • Professional Certificates: Certify your expertise in specific areas of advertising such as digital marketing or brand management.
    • Specializations: Engage in comprehensive study paths that cover multiple aspects of advertising, preparing you for senior roles or entrepreneurial ventures.

    These credentials are valuable for professionals looking to advance their careers in advertising, marketing, and related fields.‎

    Skills acquired from Advertising courses can lead to numerous career paths within the marketing and communication industries:

    • Advertising Manager: Plan and execute advertising campaigns across various media.
    • Digital Marketing Specialist: Develop and manage online advertising strategies to maximize online presence and engagement.
    • Brand Strategist: Guide the strategic direction of a brand's advertising efforts to ensure consistency and effectiveness.
    • Creative Director: Lead the creative team in generating innovative ideas and visuals for campaign materials.
    • Media Planner/Buyer: Determine the most effective media for campaigns and negotiate ad placements.
    • Marketing Analyst: Use data to analyze market trends and the effectiveness of advertising campaigns.

    Proficiency in advertising is crucial for driving business growth and creating impactful brand interactions in today's competitive market. ‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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