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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • C

      Coursera Project Network

      Mining Quality Prediction Using Machine & Deep Learning

      Skills you'll gain: Regression Analysis, Predictive Modeling, Exploratory Data Analysis, Scikit Learn (Machine Learning Library), Supervised Learning, Applied Machine Learning, Decision Tree Learning, Statistical Analysis, Data Analysis, Test Data, Artificial Neural Networks, Data Import/Export, Pandas (Python Package), Software Visualization

      4.8
      Rating, 4.8 out of 5 stars
      ·
      66 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Creating Social Media Posts with GenAI: Mastering ChatGPT

      Skills you'll gain: Content Performance Analysis, Generative AI Agents, ChatGPT, Social Media Content, Prompt Engineering, Target Audience, Social Media Campaigns, Content Creation, User Research, Social Media Management, Social Media Strategy, Market Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • S

      Starweaver

      Strategic Public Relations Planning

      Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Media Relations, Persuasive Communication, Marketing Effectiveness, Marketing Budgets, Persona Development, Campaign Management, Social Media, Stakeholder Management, Content Strategy, Business Technologies, Technology Strategies, Generative AI Agents, Ethical Standards And Conduct, Goal Setting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      SQL für Data Science

      Skills you'll gain: Data Governance, SQL, Data Quality, Data Manipulation, Database Design, Data Transformation, Query Languages, Data Modeling, Databases, Relational Databases, Data Analysis, Descriptive Statistics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Data Analysis in R: Predictive Analysis with Regression

      Skills you'll gain: Ggplot2, Data Visualization, Regression Analysis, Predictive Analytics, Data-Driven Decision-Making, Statistical Modeling, R Programming, Descriptive Statistics, Exploratory Data Analysis, Statistics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      13 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • S

      SAE Institute México

      Storytelling y medios digitales

      Skills you'll gain: Storytelling, Storyboarding, Content Creation, Media Production, Multimedia, Technical Writing, Digital Communications, Writing, Scripting

      4.7
      Rating, 4.7 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Big Data Technologies and Applications

      Skills you'll gain: Big Data, Data Processing, Data Analysis, Analytics, Apache Spark, Data Storage Technologies, Apache Hadoop, Real Time Data, Business Intelligence, Data Management, Distributed Computing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Unlock the Power of Data with Power BI

      Skills you'll gain: Power BI, Data-Driven Decision-Making, Data Analysis, Data Literacy, Business Intelligence, Data Collection, Business Analytics, Data Storytelling, Data Transformation, Data Cleansing, Data Visualization Software

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      C

      Coursera Project Network

      Data Modeling with Power BI: Advanced DAX Calculations

      Skills you'll gain: Data Analysis Expressions (DAX), Power BI, Business Analysis, Financial Data, Business Intelligence, Data Modeling, Financial Analysis, Time Series Analysis and Forecasting, Data Import/Export

      4.7
      Rating, 4.7 out of 5 stars
      ·
      6 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Build your first Machine Learning Pipeline using Dataiku

      Skills you'll gain: Data Import/Export, Exploratory Data Analysis, Predictive Modeling, Applied Machine Learning, Data Pipelines, Data Manipulation, Data Visualization, Data Analysis, Time Series Analysis and Forecasting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      58 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Colorado Boulder

      Data Science Methods for Quality Improvement

      Skills you'll gain: Process Capability, Statistical Inference, Correlation Analysis, Probability Distribution, Statistical Analysis, Statistical Visualization, Descriptive Statistics, Sampling (Statistics), Statistical Process Controls, Data Visualization, Statistics, Probability & Statistics, Statistical Hypothesis Testing, Data Literacy, Data Analysis Software, R Programming, Data Analysis, Box Plots, Systems Of Measurement, Quality Control

      Build toward a degree

      4.5
      Rating, 4.5 out of 5 stars
      ·
      50 reviews

      Intermediate · Specialization · 3 - 6 Months

    • S

      SkillUp EdTech

      Prep for Microsoft Azure Data Engineer Associate Cert DP-203

      Skills you'll gain: Azure Synapse Analytics, Data Security, Databricks, Data Store, Data Quality, Microsoft Azure, Data Storage Technologies, Data Storage, Data Transformation, Database Management, Data Processing, Data Cleansing, Query Languages, Performance Tuning, Data Integration, Extract, Transform, Load, Data Pipelines, Apache Spark

      3.9
      Rating, 3.9 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Mining Quality Prediction Using Machine & Deep Learning: Coursera Project Network
    • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera Project Network
    • Strategic Public Relations Planning: Starweaver
    • SQL für Data Science: University of California, Davis
    • Data Analysis in R: Predictive Analysis with Regression: Coursera Project Network
    • Storytelling y medios digitales: SAE Institute México
    • Big Data Technologies and Applications: Coursera Instructor Network
    • Unlock the Power of Data with Power BI: Microsoft
    • Data Modeling with Power BI: Advanced DAX Calculations : Coursera Project Network
    • Build your first Machine Learning Pipeline using Dataiku : Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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