• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Preview
      Preview
      U

      Universidad Austral

      Emprendiendo en STEM

      Skills you'll gain: Design Thinking, Team Leadership, Market Opportunities, Entrepreneurship, Financial Management, Business Modeling, Marketing Strategies, Innovation, Business Development, Value Propositions, Marketing, Strategic Thinking, Business Planning, New Product Development, Prototyping, Professional Networking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Advanced Models for Decision Making

      Skills you'll gain: Supply Chain, Inventory Control, Financial Modeling, Operations Management, Operations Research, Cash Management, Portfolio Management, Business Analytics, Investment Management, Production Schedule, Mathematical Modeling, Process Optimization, Cash Flows, Analytics, Workforce Management, Production Planning, Advanced Analytics, Resource Allocation, Microsoft Excel, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      53 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fractal Analytics

      Human Decision Making and its Biases

      Skills you'll gain: Decision Making, Emotional Intelligence, Data Analysis, Critical Thinking, Behavioral Economics, Self-Awareness, Analytical Skills, Diversity Awareness, Artificial Intelligence, Algorithms, Communication

      4.9
      Rating, 4.9 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp

      Data Integration, Data Storage, & Data Migration

      Skills you'll gain: Data Migration, Cloud Storage, Data Integration, Data Storage, Data Management, Data Warehousing, Data Architecture, Data Transformation, Cloud Services, Data Security, Disaster Recovery, Data Loss Prevention

      4.8
      Rating, 4.8 out of 5 stars
      ·
      16 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Medical Insurance Premium Prediction with Machine Learning

      Skills you'll gain: Keras (Neural Network Library), Data Visualization, Feature Engineering, Tensorflow, Artificial Neural Networks, Data Cleansing, Data Manipulation, Deep Learning, Data Science, Applied Machine Learning, Predictive Modeling, Predictive Analytics, Machine Learning, Regression Analysis, Python Programming

      4.7
      Rating, 4.7 out of 5 stars
      ·
      24 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      G

      Goldman Sachs

      Innovation Strategy with Goldman Sachs 10,000 Women

      Skills you'll gain: New Product Development, Product Development, Product Testing, Product Management, Market Research, Market Analysis, Business Research, Marketing Strategies, Logistics, User Research, Focus Group

      4.7
      Rating, 4.7 out of 5 stars
      ·
      73 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Scikit-Learn For Machine Learning Classification Problems

      Skills you'll gain: Scikit Learn (Machine Learning Library), Applied Machine Learning, Machine Learning Algorithms, Machine Learning, Supervised Learning, Classification And Regression Tree (CART), Predictive Modeling, Python Programming, Data Analysis

      4.5
      Rating, 4.5 out of 5 stars
      ·
      17 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Applications of Copilot in the Workplace

      Skills you'll gain: Microsoft Copilot, Sales Process, AI Personalization, Sales Enablement, Customer experience improvement, Business Process Automation, Generative AI, Lead Generation, Automation, Customer Service, Marketing Strategies, Business Metrics, Customer Engagement, Return On Investment, Compliance Auditing, Natural Language Processing, Critical Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      22 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Preparation and Management

      Skills you'll gain: Data Cleansing, Power BI, Data Transformation, Data Quality, Data Management, Data Integration, Data Validation, Data Processing, Data Storage, Extract, Transform, Load, Data Modeling, Data Import/Export

      4.9
      Rating, 4.9 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Data Analysis in Python: Using Pandas DataFrames

      Skills you'll gain: Data Import/Export, Pandas (Python Package), JSON, Scatter Plots, Histogram, Data Cleansing, Data Visualization Software, Data Visualization, Data Manipulation, Data Analysis, Exploratory Data Analysis, Python Programming

      4.8
      Rating, 4.8 out of 5 stars
      ·
      20 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Discovery and Low-Fidelity Design with Figma

      Skills you'll gain: Persona (User Experience), Wireframing, Design Reviews, User Experience Design, User Research, Usability, User Centered Design, Prototyping, Figma (Design Software), Design Research, User Flows

      4.6
      Rating, 4.6 out of 5 stars
      ·
      10 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Optimizing Your Website's Keywords & Pages using Ubersuggest

      Skills you'll gain: Search Engine Optimization, Keyword Research, Web Analytics and SEO, Web Content, Content Performance Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      87 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…167168169…345

    In summary, here are 10 of our most popular marketing analytics courses

    • Emprendiendo en STEM: Universidad Austral
    • Advanced Models for Decision Making: University of Minnesota
    • Human Decision Making and its Biases: Fractal Analytics
    • Data Integration, Data Storage, & Data Migration: SkillUp
    • Medical Insurance Premium Prediction with Machine Learning: Coursera Project Network
    • Innovation Strategy with Goldman Sachs 10,000 Women : Goldman Sachs
    • Scikit-Learn For Machine Learning Classification Problems: Coursera Project Network
    • Applications of Copilot in the Workplace: Microsoft
    • Data Preparation and Management: Microsoft
    • Data Analysis in Python: Using Pandas DataFrames: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok