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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • N

      National Taiwan University

      賽局與產業競爭策略 (Game Theory and Business Strategy)

      Skills you'll gain: Game Theory, Business Strategy, Business, Business Marketing, Strategic Decision-Making, Decision Making, Negotiation, Competitive Analysis, Market Dynamics, Product Knowledge

      5
      Rating, 5 out of 5 stars
      ·
      35 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Social Media Campaigns with AI: From Strategy to Design

      Skills you'll gain: Prompt Engineering, Canva (Software), Social Media Campaigns, Instagram, Social Media Marketing, Social Media Content, Social Media Strategy, Content Creation, Branding, ChatGPT, Generative AI Agents, Design Elements And Principles, Data Import/Export

      Intermediate · Guided Project · Less Than 2 Hours

    • C

      Coursera Instructor Network

      GenAI for Customer Analytics and Insights with JUNE

      Skills you'll gain: Product Improvement, Customer Insights, Customer Analysis, Generative AI, Customer Data Management, Marketing Analytics, Web Analytics, Analytics, Management Reporting, Product Management, Data Analysis, Data Collection, Dashboard, Performance Metric

      Intermediate · Course · 1 - 4 Weeks

    • Status: New
      New
      B

      Board Infinity

      Generative AI: Prompt Engineering Basics

      Skills you'll gain: Prompt Engineering, Generative AI, ChatGPT, OpenAI, Data Ethics, Content Creation, Artificial Intelligence, Artificial Intelligence and Machine Learning (AI/ML), Computer Programming, Automation, Emerging Technologies

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      CRM, Dados e o Futuro Centrado no Cliente

      Skills you'll gain: Customer Relationship Management, Customer Data Management, Data-Driven Decision-Making, Sales Management, Customer Engagement, Big Data, Customer Insights, Customer experience strategy (CX), Business Analytics, Target Market, Business Metrics, Analytics, Consumer Behaviour, Artificial Intelligence

      4.6
      Rating, 4.6 out of 5 stars
      ·
      47 reviews

      Beginner · Course · 1 - 4 Weeks

    • D

      Duke University

      مقاييس الأعمال للشركات التي تعتمد على البيانات

      Skills you'll gain: Business Metrics, Analytics, Digital Transformation, Business Analytics, Business Intelligence, Big Data, Business Analysis, Data Analysis, Business Process Improvement, Performance Metric, Key Performance Indicators (KPIs), E-Commerce, Financial Services, Cash Flows, Data Literacy

      4.7
      Rating, 4.7 out of 5 stars
      ·
      77 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      Universidad Nacional Autónoma de México

      Estratégicos empresariales: Proyecto final

      Skills you'll gain: Business Planning, Organizational Structure, Business Strategies, Market Analysis, Quality Management, Business, Business Management, Market Research, Entrepreneurship, Financial Planning, Marketing, Organizational Strategy, Product Strategy, Marketing Strategies

      4.2
      Rating, 4.2 out of 5 stars
      ·
      18 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Michigan

      Extraordinary Human Capital Management

      Skills you'll gain: Human Capital, Human Resource Strategy, Human Resources, Change Management, Talent Management, Labor Relations, HR Tech, Organizational Strategy, Crisis Management, Intercultural Competence, Cultural Diversity, Talent Acquisition, Industrial and Organizational Psychology, Workforce Development, Diversity and Inclusion, Team Management, Human Resources Management and Planning, Organizational Change, Cultural Sensitivity, Cultural Responsiveness

      4.8
      Rating, 4.8 out of 5 stars
      ·
      17 reviews

      Intermediate · Specialization · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Conformando tu estrategia digital

      Skills you'll gain: Search Engine Marketing, Search Engine Optimization, Web Analytics and SEO, Digital Marketing, Social Media Strategy, Content Strategy, Email Marketing, Web Design and Development, Customer Engagement, Digital Communications, Event Management

      4.8
      Rating, 4.8 out of 5 stars
      ·
      42 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started with Facebook Pixel

      Skills you'll gain: Target Audience, Social Media Marketing, Social Media Campaigns, Online Advertising, Social Media, Web Analytics

      4.2
      Rating, 4.2 out of 5 stars
      ·
      22 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Data Analysis and Interpretation Capstone

      Skills you'll gain: Data Storytelling, Data Presentation, Exploratory Data Analysis, Data Analysis, Data Visualization, Analytical Skills, Report Writing, Data Management, Big Data, Statistical Analysis, Real Time Data, Research, Research Design

      4.7
      Rating, 4.7 out of 5 stars
      ·
      47 reviews

      Mixed · Course · 1 - 4 Weeks

    • K

      Kennesaw State University

      AI for Marketing: SWOT Analysis

      Skills you'll gain: Prompt Engineering, ChatGPT, Generative AI, Competitive Analysis, Analysis, Market Analysis, Artificial Intelligence, Business Ethics, Marketing Strategies

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • 賽局與產業競爭策略 (Game Theory and Business Strategy): National Taiwan University
    • Social Media Campaigns with AI: From Strategy to Design: Coursera Project Network
    • GenAI for Customer Analytics and Insights with JUNE: Coursera Instructor Network
    • Generative AI: Prompt Engineering Basics: Board Infinity
    • CRM, Dados e o Futuro Centrado no Cliente: Fundação Instituto de Administração
    • مقاييس الأعمال للشركات التي تعتمد على البيانات: Duke University
    • Estratégicos empresariales: Proyecto final : Universidad Nacional Autónoma de México
    • Extraordinary Human Capital Management: University of Michigan
    • Conformando tu estrategia digital: Tecnológico de Monterrey
    • Getting Started with Facebook Pixel: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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