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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


More to explore:

Popular Marketing Analytics Courses and Certifications


  • Status: Free Trial
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    SAS

    SAS Statistical Business Analyst

    Skills you'll gain: Logistic Regression, SAS (Software), Predictive Modeling, Model Evaluation, Statistical Hypothesis Testing, Statistical Analysis, Correlation Analysis, Statistical Modeling, Regression Analysis, Statistical Methods, Probability & Statistics, Classification And Regression Tree (CART), Big Data, Plot (Graphics), Data Analysis, Model Deployment, Statistical Inference, Data Preprocessing, Statistical Machine Learning, Feature Engineering

    4.6
    Rating, 4.6 out of 5 stars
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    227 reviews

    Intermediate · Professional Certificate · 3 - 6 Months

  • Status: Preview
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    The Hong Kong University of Science and Technology

    China’s Economic Transformation Part 1: Economic Reform and Growth in China

    Skills you'll gain: International Relations, Economic Development, International Finance, World History, Fiscal Management, Economics, Financial Systems, Global Marketing, Economics, Policy, and Social Studies, Governance, Banking, Growth Strategies

    4.8
    Rating, 4.8 out of 5 stars
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    203 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Microsoft

    Designing for User Experience

    Skills you'll gain: Storyboarding, User Research, Information Architecture, User Experience Design, Persona (User Experience), Design Research, Design Thinking, User Centered Design, Innovation, Creativity

    4.6
    Rating, 4.6 out of 5 stars
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    104 reviews

    Mixed · Course · 1 - 3 Months

  • Status: Free Trial
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    Fundação Instituto de Administração

    Fundamentos de Negócios

    Skills you'll gain: Business Strategy, Business Management, People Management, Corporate Finance, Organizational Structure, Business Planning, Financial Analysis, Leadership and Management, Marketing, Competitive Analysis, Go To Market Strategy, Branding, Decision Making

    4.9
    Rating, 4.9 out of 5 stars
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    9 reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    INSEAD

    Blockchain in Financial Services: Strategic Action Plan

    Skills you'll gain: Blockchain, Business Strategy, Strategic Decision-Making, Work Breakdown Structure, Project Implementation, Project Design, Solution Design, Financial Services, Business Modeling, Competitive Analysis, Market Analysis, Case Studies, Value Propositions, Market Research

    4.4
    Rating, 4.4 out of 5 stars
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    69 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
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    EDUCBA

    SIEM Splunk Hands-On Guide

    Skills you'll gain: Splunk, Security Information and Event Management (SIEM), Data Modeling, Role-Based Access Control (RBAC), System Monitoring, Dashboard, Incident Response, Computer Security Incident Management, Threat Detection, User Accounts, Data Transformation, Authorization (Computing), Cybersecurity, Machine Learning, Event Monitoring, Systems Administration, Security Management, Data Manipulation, Data Analysis, Statistical Analysis

    4.8
    Rating, 4.8 out of 5 stars
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    400 reviews

    Beginner · Specialization · 1 - 3 Months

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    Pontificia Universidad Católica de Chile

    Introducción a la Minería de Datos

    Skills you'll gain: Classification Algorithms, Exploratory Data Analysis, Data Mining, Data Analysis, Machine Learning Algorithms, Model Evaluation, Data Management, Data Science, Unsupervised Learning, Big Data, Supervised Learning, Algorithms, Data Preprocessing, Transaction Processing

    4.6
    Rating, 4.6 out of 5 stars
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    1.3K reviews

    Beginner · Course · 1 - 3 Months

  • Status: Free Trial
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    Fractal Analytics

    Generative AI for Business - A Leaders' Handbook

    Skills you'll gain: Generative AI, Generative Model Architectures, AI Product Strategy, Generative Adversarial Networks (GANs), Business Leadership, Responsible AI, Strategic Leadership, Key Performance Indicators (KPIs), Customer experience strategy (CX), Market Opportunities, Corporate Strategy, Data Ethics, Customer Engagement, Governance, Product Development

    4.3
    Rating, 4.3 out of 5 stars
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    35 reviews

    Beginner · Course · 1 - 4 Weeks

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    Coursera

    Intereses del usuario típico en Facebook

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Social Media, Customer Insights, Advertising, Digital Advertising, Marketing Analytics, Presentations

    Intermediate · Guided Project · Less Than 2 Hours

  • Status: Free Trial
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    Microsoft

    Create Machine Learning Models in Microsoft Azure

    Skills you'll gain: Unsupervised Learning, Scikit Learn (Machine Learning Library), PyTorch (Machine Learning Library), Convolutional Neural Networks, Exploratory Data Analysis, Deep Learning, Microsoft Azure, Data Visualization, Classification Algorithms, Applied Machine Learning, Regression Analysis, Predictive Modeling, Data Analysis, Image Analysis, Artificial Intelligence and Machine Learning (AI/ML), Data Science, MLOps (Machine Learning Operations), Transfer Learning, Machine Learning, Tensorflow

    4.5
    Rating, 4.5 out of 5 stars
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    322 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    IBM

    Generative AI: Elevate Your Data Science Career

    Skills you'll gain: Generative AI, Exploratory Data Analysis, Generative Adversarial Networks (GANs), Data Ethics, Feature Engineering, Predictive Modeling, Prompt Engineering, AI Enablement, Responsible AI, Data Visualization, Data Presentation, Data Science, Data Synthesis, Data Preprocessing, Data Analysis, Data Manipulation, Natural Language Processing

    4.6
    Rating, 4.6 out of 5 stars
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    255 reviews

    Intermediate · Course · 1 - 4 Weeks

  • Status: Free Trial
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    Fractal Analytics

    Insights of Power BI

    Skills you'll gain: Power BI, Data Analysis Expressions (DAX), Data Modeling, Data Visualization Software, Data Visualization, Data Transformation, Data Cleansing, Business Intelligence, Data Storytelling, Interactive Data Visualization, Dashboard, Data Analysis, Business Reporting, Microsoft Excel, Key Performance Indicators (KPIs)

    4.6
    Rating, 4.6 out of 5 stars
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    54 reviews

    Beginner · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • SAS Statistical Business Analyst: SAS
  • China’s Economic Transformation Part 1: Economic Reform and Growth in China: The Hong Kong University of Science and Technology
  • Designing for User Experience: Microsoft
  • Fundamentos de Negócios: Fundação Instituto de Administração
  • Blockchain in Financial Services: Strategic Action Plan: INSEAD
  • SIEM Splunk Hands-On Guide: EDUCBA
  • Introducción a la Minería de Datos: Pontificia Universidad Católica de Chile
  • Generative AI for Business - A Leaders' Handbook: Fractal Analytics
  • Intereses del usuario típico en Facebook: Coursera
  • Create Machine Learning Models in Microsoft Azure: Microsoft

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Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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