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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Data Integration, Data Storage, & Data Migration

      Skills you'll gain: Data Migration, Cloud Storage, Data Management, Data Integration, Data Storage, Data Infrastructure, Data Architecture, Data Security, Data Transformation, Data Pipelines, File Systems, Disaster Recovery

      4.8
      Rating, 4.8 out of 5 stars
      ·
      11 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create corporate Newsletters with Canva

      Skills you'll gain: Newsletters, Marketing Materials, Promotional Materials, Event Marketing, Target Audience, Business Correspondence, Content Creation, Marketing Design

      4.2
      Rating, 4.2 out of 5 stars
      ·
      12 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas en Páginas Web

      Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

      4.9
      Rating, 4.9 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      Università di Napoli Federico II

      A quick tour on Big Data and Business Intelligence

      Skills you'll gain: NoSQL, Apache Hadoop, Apache Hive, Big Data, Database Systems, Artificial Intelligence, Distributed Computing, Data Processing, Scalability, Business Intelligence, Data Management

      4
      Rating, 4 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Cómo hacer publicidad en instagram

      Skills you'll gain: Instagram, Social Media Management, Social Media, Advertising, Social Media Marketing, Social Media Campaigns, Social Media Content, Digital Advertising, Marketing Materials, E-Commerce, Customer Engagement

      4.3
      Rating, 4.3 out of 5 stars
      ·
      26 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Rochester

      The Power of Markets III: Input Markets and Promoting Efficiency

      Skills you'll gain: Market Dynamics, Supply And Demand, Economics, Business Economics, Policty Analysis, Research, and Development, Price Negotiation, Public Policies, Market Analysis, Competitive Analysis, Consumer Behaviour, Strategic Thinking

      4.9
      Rating, 4.9 out of 5 stars
      ·
      42 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rutgers the State University of New Jersey

      Operations Excellence

      Skills you'll gain: Supply Chain Management, Supply Chain, Manufacturing Operations, Operations Management, Business Operations, Inventory Management System, Operational Efficiency, Operational Analysis, Logistics, Internal Communications, Performance Analysis, Working Capital, Process Improvement, Financial Analysis, Continuous Improvement Process

      4.8
      Rating, 4.8 out of 5 stars
      ·
      24 reviews

      Advanced · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Interpretable Machine Learning Applications: Part 1

      Skills you'll gain: Feature Engineering, Classification And Regression Tree (CART), Decision Tree Learning, Applied Machine Learning, Random Forest Algorithm, Predictive Modeling, Data Import/Export, Data Analysis, Machine Learning, Data-Driven Decision-Making, Regression Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      52 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      L

      LearnQuest

      Fundamentals of Data Warehousing

      Skills you'll gain: Data Warehousing, Data Architecture, Data Storage, Extract, Transform, Load, Star Schema, Cloud Storage, Data Mart, Database Design, Snowflake Schema, Query Languages, Metadata Management, Data Transformation

      3.8
      Rating, 3.8 out of 5 stars
      ·
      62 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Introducción al diseño de Mercadeo con Canva

      Skills you'll gain: Canva (Software), Advertising, Marketing Materials, Social Media Marketing, Marketing Design, Social Media Content, Facebook, Social Media, Instagram, Branding, Graphic and Visual Design Software

      4.8
      Rating, 4.8 out of 5 stars
      ·
      40 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • J

      Johns Hopkins University

      مجموعة أدوات عالم البيانات

      Skills you'll gain: Version Control, GitHub, Git (Version Control System), Data Transformation, Data Science, Data Analysis, Data Manipulation, R Programming, Collaborative Software, Software Installation, Command-Line Interface

      4.7
      Rating, 4.7 out of 5 stars
      ·
      107 reviews

      Mixed · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      GenAI for Financial Data Analysis

      Skills you'll gain: Generative AI, Financial Data, Complex Problem Solving, Microsoft Copilot, Data Ethics, ChatGPT, Data-Driven Decision-Making, Data Analysis, Financial Modeling, Financial Analysis, Artificial Intelligence, Business Ethics

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Integration, Data Storage, & Data Migration: SkillUp EdTech
    • Create corporate Newsletters with Canva: Coursera Project Network
    • Analíticas en Páginas Web: Tecnológico de Monterrey
    • A quick tour on Big Data and Business Intelligence: Università di Napoli Federico II
    • Cómo hacer publicidad en instagram: Coursera Project Network
    • The Power of Markets III: Input Markets and Promoting Efficiency: University of Rochester
    • Operations Excellence: Rutgers the State University of New Jersey
    • Interpretable Machine Learning Applications: Part 1: Coursera Project Network
    • Fundamentals of Data Warehousing: LearnQuest
    • Introducción al diseño de Mercadeo con Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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