Social media marketing courses can help you learn content creation, audience engagement strategies, analytics interpretation, and campaign management. You can build skills in crafting compelling posts, optimizing ad spend, and measuring ROI on various platforms. Many courses introduce tools like Hootsuite for scheduling, Google Analytics for tracking performance, and Canva for designing eye-catching visuals, showing how these skills are applied in real campaigns.

Skills you'll gain: Value Propositions, Emotional Intelligence, Business Planning, Productivity, Financial Statements, Financial Acumen, User Research, Target Audience, Business Marketing, Microsoft Excel, Marketing Strategies, Customer Acquisition Management, Content Marketing, Financial Analysis, Branding, Market Research, Social Media Strategy, Adaptability, Digital Marketing, Data Visualization
Beginner · Specialization · 3 - 6 Months

Skills you'll gain: Order Processing, Order Management, Inventory Management System, Inventory Control, Customer Relationship Management, E-Commerce, Web Analytics, Retail Management, Product Management, Content Management Systems, Editing, Marketing, Business
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Target Audience, Advertising Campaigns, Advertising, Budget Management, Digital Advertising, Paid media, Social Media Campaigns, Content Creation, Social Media Marketing
Beginner · Guided Project · Less Than 2 Hours

Vanderbilt University
Skills you'll gain: Prompt Engineering, ChatGPT, Prompt Patterns, Ideation, Verification And Validation, Data Presentation, LLM Application, Productivity, OpenAI, Document Management, Responsible AI, AI Enablement, Generative AI, Creativity, Large Language Modeling, Risk Management Framework, Artificial Intelligence, Problem Solving, Data Analysis, Information Management
Beginner · Specialization · 1 - 3 Months

Coursera
Skills you'll gain: Canva (Software), Graphical Tools, Graphic Design, Graphic and Visual Design, Design, Data Sharing, Design Software, Content Creation, User Accounts, Social Media, Marketing
Beginner · Guided Project · Less Than 2 Hours

Skills you'll gain: Social Media Management, Social Media, Social Media Content, Social Media Marketing, Graphic and Visual Design, Graphic Design, Brand Awareness, Content Creation, Content Marketing, Customer Engagement, Digital Marketing
Beginner · Guided Project · Less Than 2 Hours

The University of Edinburgh
Skills you'll gain: Liberal Arts, Political Sciences, Research, Psychology, Social Studies, Scientific Methods, Research Methodologies, Ethical Standards And Conduct
Mixed · Course · 3 - 6 Months
University of California, Irvine
Skills you'll gain: Business Writing, Negotiation, Work Breakdown Structure, Project Performance, Business Correspondence, Concision, Project Planning, Communication Planning, Editing, Change Control, Grammar, Project Management, Proofreading, Risk Management, Emotional Intelligence, Performance Metric, Open Mindset, Relationship Building, Team Management, Communication
Beginner · Specialization · 3 - 6 Months

Yale University
Skills you'll gain: Psychology, Research, Anthropology, Ethical Standards And Conduct, Cultural Diversity, Social Sciences, Sociology, Empathy & Emotional Intelligence, Political Sciences, Child Development
Mixed · Course · 1 - 3 Months

Skills you'll gain: Target Audience, Facebook, Advertising Campaigns, Instagram, Social Media Campaigns, Marketing, Online Advertising, Advertising, Goal Setting, Social Media, Promotions and Campaigns, Digital Advertising, Campaign Management, Paid media, Social Media Management, Social Media Marketing, Marketing Strategy and Techniques, Social Media Content, Content Creation
Intermediate · Guided Project · Less Than 2 Hours

University of Geneva
Skills you'll gain: International Relations, Leadership and Management, Strategic Partnership, Marketing, Fundraising, Leadership, Governance, Public Policies, Business, Organizational Strategy, Organizational Structure, Diplomacy, World History
Beginner · Course · 1 - 3 Months

University of Pennsylvania
Skills you'll gain: People Analytics, Descriptive Analytics, Financial Statement Analysis, Business Analytics, Data-Driven Decision-Making, Customer Analysis, Human Capital, Human Resource Strategy, Operations Research, Financial Analysis, Marketing Analytics, Analytics, Operational Efficiency, Predictive Analytics, Customer Insights, Financial Data, Operational Analysis, Peer Review, Human Resources, Financial Accounting
Beginner · Specialization · 3 - 6 Months