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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • U

      UBITS

      Potencia tus ventas en el sector retail

      Skills you'll gain: Cross Selling, Retail Sales, Product Demonstration, Upselling, Selling Techniques, Personalized Service, Sales Training, Sales Strategy, Customer experience improvement, Merchandising, Customer Service, Team Oriented, Customer Engagement, Customer Complaint Resolution

      4.7
      Rating, 4.7 out of 5 stars
      ·
      15 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Colorado System

      Clinical Natural Language Processing

      Skills you'll gain: Natural Language Processing, Text Mining, Clinical Data Management, R Programming, Google Cloud Platform, Health Informatics, Unstructured Data

      3.7
      Rating, 3.7 out of 5 stars
      ·
      23 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      U

      University of California San Diego

      مقدمة عن البيانات الضخمة

      Skills you'll gain: Apache Hadoop, Big Data, Data Science, Scalability, Data Processing, Data Infrastructure, Data Analysis, Distributed Computing, Virtual Machines

      4.5
      Rating, 4.5 out of 5 stars
      ·
      110 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Meta

      Gerenciamento de mídias sociais

      Skills you'll gain: Social Media Content, Social Media Management, Content Creation, Social Media Marketing, Social Media Strategy, Content Management, Instagram, Digital Content, Performance Analysis, Facebook, Brand Management, Customer Engagement

      4.9
      Rating, 4.9 out of 5 stars
      ·
      20 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SAS

      Machine Learning Under the Hood: The Technical Tips, Tricks, and Pitfalls

      Skills you'll gain: Predictive Modeling, Machine Learning, Data Ethics, Predictive Analytics, Statistical Modeling, Artificial Intelligence and Machine Learning (AI/ML), Machine Learning Algorithms, Decision Tree Learning, Business Metrics, Data Analysis, Performance Measurement, Regression Analysis, Ethical Standards And Conduct, Deep Learning, Artificial Neural Networks

      4.9
      Rating, 4.9 out of 5 stars
      ·
      64 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      A Start Guide: Product Marketing Using G Suite

      Skills you'll gain: Product Knowledge, Product Marketing, Product Management, Product Assortment, Product Strategy, Go To Market Strategy, Product Development, New Product Development, Performance Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      39 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Launching into Machine Learning 日本語版

      Skills you'll gain: Data Quality, Exploratory Data Analysis, Machine Learning, Applied Machine Learning, Supervised Learning, Data Processing, Machine Learning Algorithms, Google Cloud Platform, Data Analysis, Sampling (Statistics), Big Data, Performance Tuning, Regression Analysis

      4.4
      Rating, 4.4 out of 5 stars
      ·
      50 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      How Google does Machine Learning 日本語版

      Skills you'll gain: Google Cloud Platform, Tensorflow, Machine Learning, Big Data, Applied Machine Learning, Artificial Intelligence and Machine Learning (AI/ML), Data Analysis, Deep Learning, Data Ethics, Natural Language Processing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      132 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      I

      IBM

      AI Workflow: Feature Engineering and Bias Detection

      Skills you'll gain: Feature Engineering, Data Ethics, Unsupervised Learning, Dimensionality Reduction, Text Mining, Applied Machine Learning, Data Transformation, Anomaly Detection, Exploratory Data Analysis, Natural Language Processing, Quality Assurance, Data Validation, Machine Learning Algorithms, Data Visualization

      4.4
      Rating, 4.4 out of 5 stars
      ·
      72 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      IBM

      Introduction to Systems Analysis

      Skills you'll gain: Systems Development Life Cycle, Systems Analysis, Requirements Analysis, Business Systems Analysis, Requirements Elicitation, Unified Modeling Language, Agile Methodology, User Requirements Documents, Process Design, Problem Management, Systems Thinking, Business Process, Information Technology, Information Systems

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of California, Davis

      SQL für Data Science

      Skills you'll gain: Data Governance, SQL, Data Quality, Data Manipulation, Database Design, Data Transformation, Query Languages, Data Modeling, Databases, Relational Databases, Data Analysis, Descriptive Statistics

      4.3
      Rating, 4.3 out of 5 stars
      ·
      29 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Build an Automated Landing page using AI from Wix ADI

      Skills you'll gain: Email Marketing, Lead Generation, Marketing Automation, Social Media Marketing, Copywriting, Automation, Web Design and Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      49 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Potencia tus ventas en el sector retail: UBITS
    • Clinical Natural Language Processing: University of Colorado System
    • مقدمة عن البيانات الضخمة: University of California San Diego
    • Gerenciamento de mídias sociais: Meta
    • Machine Learning Under the Hood: The Technical Tips, Tricks, and Pitfalls: SAS
    • A Start Guide: Product Marketing Using G Suite: Coursera Project Network
    • Launching into Machine Learning 日本語版: Google Cloud
    • How Google does Machine Learning 日本語版: Google Cloud
    • AI Workflow: Feature Engineering and Bias Detection: IBM
    • Introduction to Systems Analysis: IBM

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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