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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Data Engineer, Big Data and ML on Google Cloud em Português

      Skills you'll gain: Dataflow, Google Cloud Platform, Dashboard, Data Pipelines, Data Visualization Software, Data Lakes, Data Warehousing, Cloud Infrastructure, Data Infrastructure, Extract, Transform, Load, Real Time Data, Data Architecture, Cloud Storage, Big Data, Tensorflow, Unstructured Data, Data Integration, Data Processing, MLOps (Machine Learning Operations), Applied Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      123 reviews

      Intermediate · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      L

      L&T EduTech

      Industrial Fluid systems & Smart Factory Automation

      Skills you'll gain: Electrical Systems, Automation Engineering, Hydraulics, Programmable Logic Controllers, Control Systems, Mechanical Engineering, Real Time Data, Internet Of Things, Automation, Industrial Engineering, Hardware Troubleshooting, Equipment Design, Manufacturing Processes, Manufacturing and Production, Production Process, Robotic Process Automation, Failure Analysis, Emerging Technologies, Digital Transformation, Manufacturing Operations

      4.5
      Rating, 4.5 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Operations Management

      Skills you'll gain: Operations Management, Process Improvement, Revenue Management, Process Analysis, Business Operations, Lean Six Sigma, Lean Methodologies, Operational Performance Management, Operational Efficiency, Continuous Improvement Process, Organizational Strategy, Service Management, Quality Management, Strategic Planning, Capacity Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      19 reviews

      Intermediate · Course · 1 - 3 Months

    • N

      Northeastern University

      Machine Learning in Healthcare: Fundamentals & Applications

      Skills you'll gain: Data Mining, Health Informatics, Big Data, Applied Machine Learning, Predictive Modeling, Machine Learning, Artificial Intelligence, Machine Learning Algorithms, Random Forest Algorithm, Deep Learning, Health Care, Unsupervised Learning, Healthcare Industry Knowledge, Healthcare Ethics, Algorithms, Data Cleansing, Artificial Neural Networks

      4.6
      Rating, 4.6 out of 5 stars
      ·
      8 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Getting Started with ProfitBooks

      Skills you'll gain: Invoicing, Billing & Invoicing, Inventory Management System, Tax Management, Accounting Software, Customer Relationship Management, Customer Relationship Management (CRM) Software, Sales Tax, Inventory Control, Small Business Accounting, Security Controls, Payroll Systems, Cloud Security

      4.4
      Rating, 4.4 out of 5 stars
      ·
      72 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      D

      DeepLearning.AI

      Knowledge Graphs for RAG

      Skills you'll gain: Large Language Modeling, Query Languages, Data Storage Technologies, Data Storage, Semantic Web, Unstructured Data, Graph Theory, Text Mining

      4.7
      Rating, 4.7 out of 5 stars
      ·
      72 reviews

      Intermediate · Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      C

      Coursera

      Discovery and Low-Fidelity Design with Figma

      Skills you'll gain: User Research, Figma (Design Software), User Experience Design, Prototyping, Wireframing, UI/UX Research, Persona (User Experience), User Experience, Usability, User Centered Design, User Interface and User Experience (UI/UX) Design, Human Centered Design, Collaborative Software, User Flows

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      P

      Packt

      Foundations of Data Analysis with Pandas and Python

      Skills you'll gain: Data Import/Export, Pandas (Python Package), Pivot Tables And Charts, Jupyter, Microsoft Excel, Data Analysis, Data Manipulation, Python Programming, Data Structures, Integrated Development Environments, Development Environment, Software Installation, Object Oriented Programming (OOP)

      4.8
      Rating, 4.8 out of 5 stars
      ·
      19 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Random Models, Nested and Split-plot Designs

      Skills you'll gain: Statistical Analysis, Regression Analysis, Statistical Modeling, Data Analysis, Statistical Methods, Data Transformation, Probability Distribution

      4.6
      Rating, 4.6 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Mobile App Notifications, Databases, & Publishing

      Skills you'll gain: Flutter (Software), Mobile Development, React Native, Apple iOS, iOS Development, Back-End Web Development, Android Development, Application Development, UI Components, Application Deployment, Operational Databases, Database Development, Databases, Product Support, User Interface and User Experience (UI/UX) Design, Application Performance Management, Marketing Strategies

      4.9
      Rating, 4.9 out of 5 stars
      ·
      8 reviews

      Intermediate · Course · 1 - 3 Months

    • U

      University of California, Davis

      Continuous Integration

      Skills you'll gain: Continuous Integration, CI/CD, Continuous Delivery, Continuous Deployment, Integration Testing, DevOps, Secure Coding, Systems Integration, Software Development, Continuous Monitoring, System Monitoring, Docker (Software), Application Deployment, Development Environment, Maintainability, GitHub, Automation, Version Control, Program Development, Debugging

      3.9
      Rating, 3.9 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      HubSpot: Working with a ticketing system

      Skills you'll gain: HubSpot CRM, Customer Relationship Management (CRM) Software, Customer Relationship Management, Gmail, Help Desk Support, Marketing, Sales Support, Client Support

      4.4
      Rating, 4.4 out of 5 stars
      ·
      34 reviews

      Beginner · Guided Project · Less Than 2 Hours

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    In summary, here are 10 of our most popular marketing analytics courses

    • Data Engineer, Big Data and ML on Google Cloud em Português: Google Cloud
    • Industrial Fluid systems & Smart Factory Automation: L&T EduTech
    • Operations Management: Fundação Instituto de Administração
    • Machine Learning in Healthcare: Fundamentals & Applications: Northeastern University
    • Getting Started with ProfitBooks : Coursera Project Network
    • Knowledge Graphs for RAG: DeepLearning.AI
    • Discovery and Low-Fidelity Design with Figma: Coursera
    • Foundations of Data Analysis with Pandas and Python: Packt
    • Random Models, Nested and Split-plot Designs: Arizona State University
    • Mobile App Notifications, Databases, & Publishing: SkillUp EdTech

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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