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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Program Management: Prepare for PMI-PgMP Certification Exam

      Skills you'll gain: Program Management, Project Management, Performance Management, Project Management Life Cycle, Project Portfolio Management, Organizational Strategy, Governance, Stakeholder Engagement, Risk Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Clean and analyze social media usage data with Python

      Skills you'll gain: Data Visualization, Matplotlib, Marketing Analytics, Web Scraping, Social Media Marketing, Python Programming, Social Media, Pandas (Python Package), Text Mining, Trend Analysis, Data Analysis, Data Wrangling, Exploratory Data Analysis, Data Cleansing, Jupyter

      4.1
      Rating, 4.1 out of 5 stars
      ·
      32 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      The State University of New York

      Connect with Diverse Audiences during a Public Health Crisis

      Skills you'll gain: Persuasive Communication, Cultural Responsiveness, Interviewing Skills, Cultural Sensitivity, Cultural Diversity, Media and Communications, Diversity Awareness, Public Health, Interpersonal Communications, Rapport Building

      4.1
      Rating, 4.1 out of 5 stars
      ·
      23 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Capitals Coalition

      Transforming Business: Valuing social and human capital

      Skills you'll gain: Stakeholder Engagement, Human Capital, Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Stakeholder Communications, Sustainability Reporting, Business Ethics, Business Metrics, Business Transformation, Performance Measurement, Diversity and Inclusion, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • S

      Starweaver

      Strategic Public Relations Planning

      Skills you'll gain: Target Audience, Public Relations, Strategic Communication, Corporate Communications, Crisis Management, Marketing and Public Relations, Media Relations, Persuasive Communication, Marketing Effectiveness, Marketing Budgets, Persona Development, Campaign Management, Social Media, Stakeholder Management, Content Strategy, Business Technologies, Technology Strategies, Generative AI Agents, Ethical Standards And Conduct, Goal Setting

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Build an Automated Landing page using AI from Wix ADI

      Skills you'll gain: Email Marketing, Lead Generation, Social Media Marketing, Social Media, Pay Per Click Advertising, Automation, Web Design and Development

      4.4
      Rating, 4.4 out of 5 stars
      ·
      49 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Creating Social Media Posts with GenAI: Mastering ChatGPT

      Skills you'll gain: Content Performance Analysis, Generative AI Agents, ChatGPT, Social Media Content, Prompt Engineering, Target Audience, Social Media Campaigns, Content Creation, User Research, Social Media Management, Social Media Strategy, Market Research

      4.8
      Rating, 4.8 out of 5 stars
      ·
      9 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Infonomics II: Business Information Management and Measurement

      Skills you'll gain: Business Valuation, Data Quality, Asset Management, Information Management, Management Information Systems, Information Privacy, Data Governance, Intellectual Property, Organizational Structure, Legal Risk, Enterprise Architecture, Business Metrics, Accounting

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      32 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SAS

      Launching Machine Learning: Delivering Operational Success with Gold Standard ML Leadership

      Skills you'll gain: Data Ethics, Technical Management, MLOps (Machine Learning Operations), Applied Machine Learning, Performance Measurement, Leadership and Management, Predictive Analytics, Data Processing, Business Leadership, Business Metrics, Strategic Leadership, Business Transformation, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Pennsylvania

      运营管理概论(中文版)

      Skills you'll gain: Operations Management, Business Process Improvement, Inventory Management System, Business Operations, Process Analysis, Operational Efficiency, Manufacturing Operations, Process Optimization, Quality Management, Quality Control, Productivity Software, Performance Measurement, Capacity Management, Resource Utilization

      4.7
      Rating, 4.7 out of 5 stars
      ·
      46 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Houston

      Value-Based Care: Quality Improvement in Organizations

      Skills you'll gain: Continuous Quality Improvement (CQI), Quality Improvement, Organizational Leadership, Health Care Administration, Visionary, Organizational Change, Process Improvement, Team Management, Diversity Awareness, Collaboration

      4.6
      Rating, 4.6 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Toronto

      The 360º Corporation: Tools for Achieving Corporate Purpose

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Business Ethics, Corporate Strategy, Governance, Leadership, Stakeholder Management, Business Transformation, Innovation, Thought Leadership, Stakeholder Engagement, Business Analysis, Strategic Thinking

      4.8
      Rating, 4.8 out of 5 stars
      ·
      70 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

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    In summary, here are 10 of our most popular marketing strategy courses

    • Program Management: Prepare for PMI-PgMP Certification Exam: SkillUp EdTech
    • Clean and analyze social media usage data with Python: Coursera Project Network
    • Connect with Diverse Audiences during a Public Health Crisis: The State University of New York
    • Transforming Business: Valuing social and human capital : Capitals Coalition
    • Strategic Public Relations Planning: Starweaver
    • Build an Automated Landing page using AI from Wix ADI: Coursera Project Network
    • Creating Social Media Posts with GenAI: Mastering ChatGPT: Coursera Project Network
    • Infonomics II: Business Information Management and Measurement: University of Illinois Urbana-Champaign
    • Launching Machine Learning: Delivering Operational Success with Gold Standard ML Leadership: SAS
    • 运营管理概论(中文版): University of Pennsylvania

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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