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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Healthcare Marketplace Capstone

      Skills you'll gain: Competitive Analysis, Market Opportunities, Health Care, Health Care Procedure and Regulation, Innovation, Business Modeling, Commercialization, Market Analysis, Revenue Forecasting, Technology Strategies, Business Valuation, Regulatory Affairs, Intellectual Property, Regulatory Requirements

      4.7
      Rating, 4.7 out of 5 stars
      ·
      65 reviews

      Mixed · Course · 1 - 3 Months

    • U

      University of Virginia

      Gestão de produtos digitais: Princípios básicos modernos

      Skills you'll gain: Product Management, New Product Development, Agile Product Development, Product Lifecycle Management, Stakeholder Engagement, Product Development, Product Improvement, Innovation, Product Roadmaps, Design Thinking, Analysis, Customer Insights, Growth Strategies, Business Modeling, Data-Driven Decision-Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Illinois Urbana-Champaign

      Ética, cultura y perspectivas globales

      Skills you'll gain: Business Ethics, Decision Making, Culture, Cultural Diversity, Global Marketing, Corporate Sustainability, Stakeholder Management, Intercultural Competence, Brand Management, Consumer Behaviour

      4.9
      Rating, 4.9 out of 5 stars
      ·
      43 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Simplilearn

      AI, Automation, and Emerging Technology

      Skills you'll gain: Marketing Automation, AI Personalization, Marketing Analytics, Digital Marketing, Marketing Strategies, Marketing, Customer Analysis, Digital Advertising, Predictive Analytics, Artificial Intelligence, Customer Engagement, ChatGPT, Search Engine Optimization, HubSpot CRM, Automation, Visual Merchandising, Computer Vision

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      N

      New York Institute of Finance

      Key Success Factors in Supply Chain Finance

      Skills you'll gain: Supply Chain Management, Supplier Relationship Management, Procurement, Customer Analysis, Working Capital, Stakeholder Management, Program Implementation, Sales Prospecting, Financial Analysis, Cash Flows, Technology Solutions

      4.7
      Rating, 4.7 out of 5 stars
      ·
      74 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      L

      LearnKartS

      Kafka Fundamentals

      Skills you'll gain: Apache Kafka, Real Time Data, Data Pipelines, Big Data, Data Processing, Distributed Computing, Scalability, Software Installation, Performance Tuning, System Configuration

      3.9
      Rating, 3.9 out of 5 stars
      ·
      27 reviews

      Intermediate · Course · 1 - 4 Weeks

    • F

      Fundação Instituto de Administração

      A prática da gestão de clubes e federações esportivas

      Skills you'll gain: Media Relations, Organizational Strategy, Marketing, Business Management, Financial Management, Public Relations, Event Management, Organizational Structure, Strategic Marketing, Budget Management, Advertising Sales, Business Economics

      4.8
      Rating, 4.8 out of 5 stars
      ·
      274 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Calculus through Data & Modeling: Limits & Derivatives

      Skills you'll gain: Calculus, Mathematical Software, Data Analysis, Mathematical Theory & Analysis, Derivatives, Graphing, Algebra

      4.7
      Rating, 4.7 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SkillUp EdTech

      Generative AI: Elevate your Business Intelligence Career

      Skills you'll gain: Interactive Data Visualization, Business Intelligence, Data Presentation, Infographics, Dashboard, Generative AI, Data Storytelling, Artificial Intelligence, Prompt Engineering, SQL, Data Analysis, Business Ethics, Natural Language Processing

      4.6
      Rating, 4.6 out of 5 stars
      ·
      22 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      How to design Facebook and IG stories using Canva

      Skills you'll gain: Canva (Software), Animations, Content Creation, Infographics, Social Media Content, Storytelling, Graphic and Visual Design Software, Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      139 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      S

      Splunk Inc.

      Splunk Search Expert 103

      Skills you'll gain: Splunk, Correlation Analysis, Performance Tuning, Data Manipulation, Data Analysis, Data Modeling, Transaction Processing

      4.7
      Rating, 4.7 out of 5 stars
      ·
      45 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      G

      Google

      Google UX Design

      Skills you'll gain: User Experience Design, UI/UX Research, Information Architecture, Storyboarding, Wireframing, User Research, User Story, Adobe XD, Usability Testing, Figma (Design Software), Design Reviews, User Interface and User Experience (UI/UX) Design, Design Research, Persona (User Experience), Presentations, Web Design, User Centered Design, Research Design, Design Thinking, Prototyping

      4.7
      Rating, 4.7 out of 5 stars
      ·
      164 reviews

      Beginner · Professional Certificate · 3 - 6 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • Healthcare Marketplace Capstone: University of Minnesota
    • Gestão de produtos digitais: Princípios básicos modernos: University of Virginia
    • Ética, cultura y perspectivas globales: University of Illinois Urbana-Champaign
    • AI, Automation, and Emerging Technology: Simplilearn
    • Key Success Factors in Supply Chain Finance: New York Institute of Finance
    • Kafka Fundamentals: LearnKartS
    • A prática da gestão de clubes e federações esportivas : Fundação Instituto de Administração
    • Calculus through Data & Modeling: Limits & Derivatives: Johns Hopkins University
    • Generative AI: Elevate your Business Intelligence Career: SkillUp EdTech
    • How to design Facebook and IG stories using Canva: Coursera Project Network

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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