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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • P

      Peking University

      人群与网络

      Skills you'll gain: Game Theory, Graph Theory, Network Analysis, Market Dynamics, Social Sciences, Web Analytics and SEO, Computational Thinking, Information Technology, Sociology, Political Sciences, Economics, Behavioral Economics, Probability

      4.7
      Rating, 4.7 out of 5 stars
      ·
      114 reviews

      Mixed · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Applying Data Analytics in Accounting

      Skills you'll gain: Internal Controls, Data Visualization, Robotic Process Automation, Accounting and Finance Software, Auditing, Internal Auditing, Alteryx, Financial Auditing, Accounting, Business Process Automation, Analytics, Automation, Text Mining, R Programming, Blockchain, Natural Language Processing, Process Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      66 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      ¿Cómo funcionan las marcas?

      Skills you'll gain: Brand Management, Branding, Brand Strategy, Brand Awareness, Brand Loyalty, Marketing Management, Consumer Behaviour, Internal Communications, Marketing and Public Relations, Target Audience

      4.9
      Rating, 4.9 out of 5 stars
      ·
      126 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Design a Professional Business card with QR code using Canva

      Skills you'll gain: Barcoding, LinkedIn, Presentations, Facebook, Cloud Applications, Virtual Environment, Social Media, Professional Networking, Content Creation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      115 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      T

      The Chinese University of Hong Kong

      Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话)

      Skills you'll gain: SPSS, Social Sciences, Statistical Modeling, Quantitative Research, Statistical Methods, Statistical Analysis, Correlation Analysis, Data Analysis Software, Sociology, Mathematical Modeling, Regression Analysis, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      93 reviews

      Mixed · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      C

      Copenhagen Business School

      Unleashing the Impact of your Social Enterprise

      Skills you'll gain: Growth Strategies, Marketing Communications, Business Planning, Marketing Effectiveness, Communication Strategies, New Business Development, Business Development, Social Sciences, Strategic Partnership, Entrepreneurship, Program Evaluation, Performance Measurement, Innovation, Franchising

      4.6
      Rating, 4.6 out of 5 stars
      ·
      77 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Data-Driven Decision-Making for Agile Organizations

      Skills you'll gain: Strategic Decision-Making, Dealing With Ambiguity, Performance Analysis, Customer Analysis, Performance Measurement, Adaptability, Decision Making, Dashboard, Strategic Thinking, Data-Driven Decision-Making, Business Metrics, Agile Methodology, Business Analytics, Real Time Data, Business Intelligence, Critical Thinking and Problem Solving, Complex Problem Solving, Management Reporting, Analytics, Business Transformation

      4.4
      Rating, 4.4 out of 5 stars
      ·
      10 reviews

      Intermediate · Specialization · 1 - 4 Weeks

    • C

      Coursera Project Network

      SQL Window Functions for Analytics

      Skills you'll gain: SQL, PostgreSQL, Query Languages, Database Management, Database Systems, Data Manipulation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      36 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      U

      University of Minnesota

      Analytics Project Ideation

      Skills you'll gain: Predictive Analytics, Simulations, Exploratory Data Analysis, Experimentation, Research Design, Business Analytics, Operations Research, Project Design, Simulation and Simulation Software, Customer Analysis, A/B Testing, Data Mining, Business Analysis, Analytical Skills, Ideation, Sprint Planning, Advanced Analytics, Applied Machine Learning, Data Analysis, Process Mapping

      Beginner · Specialization · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Ciência de Dados para Finanças

      Skills you'll gain: Big Data, Data Mining, Data-Driven Decision-Making, Data Visualization, FinTech, Data Visualization Software, Deep Learning, Data Modeling, R Programming, Predictive Analytics, Data Science, Data Analysis, Business Analytics, Data Processing, Analytics, Data Manipulation, Machine Learning, Financial Market, Business Intelligence, Data Structures

      4.3
      Rating, 4.3 out of 5 stars
      ·
      78 reviews

      Beginner · Specialization · 1 - 3 Months

    • Y

      Yonsei University

      Hands-on Text Mining and Analytics

      Skills you'll gain: Text Mining, Natural Language Processing, Big Data, Data Cleansing, Data Analysis, Java, Unsupervised Learning, Machine Learning Methods, Supervised Learning

      3.9
      Rating, 3.9 out of 5 stars
      ·
      40 reviews

      Intermediate · Course · 1 - 3 Months

    • S

      SAS

      Machine Learning Using SAS Viya

      Skills you'll gain: Supervised Learning, Decision Tree Learning, Applied Machine Learning, Data Processing, Predictive Modeling, Feature Engineering, SAS (Software), Machine Learning, Data Analysis, Artificial Neural Networks, Performance Tuning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      101 reviews

      Intermediate · Course · 1 - 3 Months

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    In summary, here are 10 of our most popular marketing analytics courses

    • 人群与网络 : Peking University
    • Applying Data Analytics in Accounting: University of Illinois Urbana-Champaign
    • ¿Cómo funcionan las marcas?: Tecnológico de Monterrey
    • Design a Professional Business card with QR code using Canva: Coursera Project Network
    • Structural Equation Model and its Applications | 结构方程模型及其应用 (普通话): The Chinese University of Hong Kong
    • Unleashing the Impact of your Social Enterprise: Copenhagen Business School
    • Data-Driven Decision-Making for Agile Organizations: Duke University
    • SQL Window Functions for Analytics: Coursera Project Network
    • Analytics Project Ideation: University of Minnesota
    • Ciência de Dados para Finanças: Fundação Instituto de Administração

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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