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    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

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    Explore the Marketing Analytics Course Catalog

    • Status: Free
      Free
      C

      Coursera Project Network

      Crear Gráficos y Paneles con Microsoft Excel

      Skills you'll gain: Microsoft Excel, Dashboard, Pivot Tables And Charts, Spreadsheet Software, Data Visualization Software, Data Presentation, Data Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      175 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Cree Increíbles Diseños de Mercadeo usando Canva

      Skills you'll gain: Canva (Software), Social Media Marketing, Social Media Content, Marketing Design, Social Media, Style Guides, Graphic and Visual Design, Marketing Materials, Branding, User Accounts

      4.4
      Rating, 4.4 out of 5 stars
      ·
      141 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • C

      Coursera Project Network

      Master The Art of Digital Marketing with Canva

      Skills you'll gain: Logo Design, Canva (Software), Marketing Design, Marketing Collateral, Marketing Materials, Advertising, Branding, Marketing, Promotional Materials, Aesthetics, Design Elements And Principles

      4.7
      Rating, 4.7 out of 5 stars
      ·
      24 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: New
      New
      Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Foundations of Neuroscience

      Skills you'll gain: Marketing Psychology, Influencing, Persuasive Communication, Advertising, Consumer Behaviour, Decision Making, Marketing Effectiveness, Neurology, Marketing, Psychology, Performance Measurement, Anatomy

      4.5
      Rating, 4.5 out of 5 stars
      ·
      12 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Cloud Data Engineering

      Skills you'll gain: Cloud-Native Computing, Software Engineering, Distributed Computing, Cloud Storage, Extract, Transform, Load, Google Cloud Platform, Big Data, Cloud Computing, Serverless Computing, Cloud Technologies, Data Pipelines, Amazon Web Services, Command-Line Interface, Data Processing, Continuous Integration, Python Programming, Data Governance, Rust (Programming Language), Unix Commands

      4.1
      Rating, 4.1 out of 5 stars
      ·
      81 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Instructor Network

      Data Science for Professionals

      Skills you'll gain: Predictive Modeling, Statistical Analysis, Data Manipulation, Data Analysis, Data Science, Pandas (Python Package), Data Visualization Software, Statistics, Data Cleansing, Data Processing, Data-Driven Decision-Making, Business Analytics, Exploratory Data Analysis, Machine Learning

      4.5
      Rating, 4.5 out of 5 stars
      ·
      15 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Meta

      Introdução ao marketing de mídias sociais

      Skills you'll gain: Social Media Marketing, Social Media, Target Audience, Social Media Strategy, Social Media Campaigns, Goal Setting, Marketing, Marketing Strategies, Digital Media Strategy, Key Performance Indicators (KPIs), Customer Analysis, Policy Development, Instagram, Facebook

      4.7
      Rating, 4.7 out of 5 stars
      ·
      40 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      Google Cloud

      Put It All Together: Prepare for a Cloud Data Analyst Job

      Skills you'll gain: Generative AI, Data Ethics, Data Analysis, Analytics, Google Cloud Platform, Large Language Modeling, Artificial Intelligence, Data Storytelling, Professional Development, Data Presentation, Problem Solving

      4.7
      Rating, 4.7 out of 5 stars
      ·
      30 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Machine Learning with PySpark: Customer Churn Analysis

      Skills you'll gain: Exploratory Data Analysis, Feature Engineering, Data Analysis, PySpark, Data Processing, Data Cleansing, Data Transformation, Apache Spark, Data-Driven Decision-Making, Decision Tree Learning, Predictive Modeling, Predictive Analytics, Applied Machine Learning, Application Deployment, Machine Learning

      4.7
      Rating, 4.7 out of 5 stars
      ·
      19 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of Rochester

      The Power of Markets II: Market Structure and Firm Behavior

      Skills you'll gain: Production Process, Economics, Cost Control, Business Economics, Market Dynamics, Operating Cost, Market Analysis, Supply And Demand, Profit and Loss (P&L) Management, Competitive Analysis, Resource Allocation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      124 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Analyzing Market Attractiveness Using Creately

      Skills you'll gain: Competitive Analysis, Business Strategy, Market Dynamics, Market Analysis, Market Opportunities, Entrepreneurship, Target Market, New Product Development, Business Research

      4.6
      Rating, 4.6 out of 5 stars
      ·
      120 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free
      Free
      C

      Coursera Project Network

      Introduction to PicsArt for Social Media Marketing

      Skills you'll gain: Social Media Marketing, Social Media, Social Media Content, Photo Editing, Graphics Software, Graphic and Visual Design

      4.5
      Rating, 4.5 out of 5 stars
      ·
      84 reviews

      Beginner · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

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    1…135136137…315

    In summary, here are 10 of our most popular marketing analytics courses

    • Crear Gráficos y Paneles con Microsoft Excel: Coursera Project Network
    • Cree Increíbles Diseños de Mercadeo usando Canva: Coursera Project Network
    • Master The Art of Digital Marketing with Canva : Coursera Project Network
    • Foundations of Neuroscience: Johns Hopkins University
    • Cloud Data Engineering: Duke University
    • Data Science for Professionals: Coursera Instructor Network
    • Introdução ao marketing de mídias sociais: Meta
    • Put It All Together: Prepare for a Cloud Data Analyst Job: Google Cloud
    • Machine Learning with PySpark: Customer Churn Analysis: Coursera Project Network
    • The Power of Markets II: Market Structure and Firm Behavior: University of Rochester

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Analytics

    Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including:

    • Fundamental and advanced techniques in data analysis and statistical modeling
    • Tools and technologies for measuring and improving marketing effectiveness
    • Strategies for translating data insights into actionable marketing tactics
    • Understanding of consumer behavior and market trends through data
    • Skills to use popular analytics software like Google Analytics and Tableau‎

    Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds:

    • No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling.
    • Intermediate courses cater to those with some understanding of marketing principles and basic analytics.
    • Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.‎

    Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile:

    • Certificates of completion for individual courses demonstrating mastery of specific topics
    • Professional certificates that prepare learners for analytics roles in marketing departments
    • Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements ‎

    Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to:

    • Serve as Marketing Analysts who support data-driven decision making
    • Work as Customer Insight Analysts to optimize customer engagement strategies
    • Become Digital Marketing Managers who use data to shape online marketing efforts
    • Excel as Business Intelligence Analysts who influence policy and strategic directions
    • Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics

    These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.‎

    Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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