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  • Marketing Analytics

Marketing Analytics Courses

Marketing analytics courses can help you learn data analysis, customer segmentation, campaign performance measurement, and return on investment calculations. You can build skills in interpreting marketing metrics, optimizing digital strategies, and leveraging consumer insights to drive decisions. Many courses introduce tools like Google Analytics, Tableau, and Excel, that support analyzing data and visualizing trends, enabling you to apply your skills in real marketing scenarios.


Popular Marketing Analytics Courses and Certifications


  • C

    Coursera

    Crea Gráficos para las Redes Sociales con Canva

    Skills you'll gain: Canva (Software), Instagram, Social Media Content, Graphic Design, Graphic and Visual Design, Social Media Marketing, Organizational Skills, Marketing Design, Typography, Color Theory, Business Strategy

    4.5
    Rating, 4.5 out of 5 stars
    ·
    12 reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    T

    Tecnológico de Monterrey

    Proceso de gestión de marca estratégico

    Skills you'll gain: Brand Strategy, Brand Management, Branding, Brand Awareness, Brand Loyalty, Marketing Communications, Customer experience strategy (CX), Strategic Marketing, Marketing Management, Strategic Communication, Marketing, Performance Measurement, Consumer Behaviour, Communication Strategies

    4.8
    Rating, 4.8 out of 5 stars
    ·
    48 reviews

    Beginner · Course · 1 - 4 Weeks

  • C

    Coursera

    Use Canva to Create Desktop and Mobile-friendly Web Pages.

    Skills you'll gain: Web Design, Canva (Software), Responsive Web Design, Web Content, Usability, Social Media, Graphic Design, Design Elements And Principles, Business

    4.5
    Rating, 4.5 out of 5 stars
    ·
    1.5K reviews

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Free Trial
    Free Trial
    E

    Emory University

    Capstone: Making the Case for AI

    Skills you'll gain: Generative AI, Customer experience improvement, AI Personalization, Marketing Effectiveness, Marketing Strategies, AI Enablement, Marketing Analytics, Customer Insights, Content Creation, Customer Engagement, Artificial Intelligence

    4.4
    Rating, 4.4 out of 5 stars
    ·
    7 reviews

    Mixed · Course · 1 - 4 Weeks

  • D

    Duke University

    Bayesian Statistics

    Skills you'll gain: Bayesian Statistics, Statistical Modeling, Statistical Methods, Statistical Inference, Statistical Analysis, Regression Analysis, Data Analysis, R Programming, Probability, Data-Driven Decision-Making, Model Evaluation, Probability Distribution

    3.8
    Rating, 3.8 out of 5 stars
    ·
    798 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    R

    Rice University

    Python Data Analysis

    Skills you'll gain: Data Manipulation, File I/O, Data Structures, Scripting, Data Import/Export, Data Analysis, Python Programming, Data Storage

    4.7
    Rating, 4.7 out of 5 stars
    ·
    892 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    U

    Universidad de los Andes

    Introducción a la ciencia de datos aplicada

    Skills you'll gain: Exploratory Data Analysis, Statistical Hypothesis Testing, Correlation Analysis, Data Visualization Software, Data Science, Jupyter, Data Analysis, Business Analytics, Statistical Analysis, Probability & Statistics, Python Programming, Descriptive Statistics, Statistical Modeling, Design Thinking

    4.7
    Rating, 4.7 out of 5 stars
    ·
    441 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    A

    Automatic Data Processing, Inc. (ADP)

    ADP Entry-Level Payroll Specialist

    Skills you'll gain: Payroll, Payroll Processing, Payroll Administration, Payroll Tax, Payroll Systems, Payroll Reporting, Tax Management, Labor Compliance, Compensation Management, Human Resources Information System (HRIS), Non-Profit Accounting, Data Entry, Tax Compliance, Workforce Management, Customer Service, Benefits Administration, Labor Law, Specialized Accounting, Employee Engagement, Data Analysis

    4.7
    Rating, 4.7 out of 5 stars
    ·
    740 reviews

    Beginner · Professional Certificate · 3 - 6 Months

  • C

    Coursera

    Choosing a Facebook Post Type Based on Desired Engagement

    Skills you'll gain: Facebook, Target Audience, Social Media Marketing, Content Marketing, Goal Setting, Social Media Strategy, Social Media, Marketing, Marketing Planning, Drive Engagement, Writing, Business Strategy

    Beginner · Guided Project · Less Than 2 Hours

  • Status: Preview
    Preview
    U

    University of Illinois Urbana-Champaign

    Маркетинг в цифровом мире

    Skills you'll gain: MarTech, Marketing, Product Promotion, Marketing Strategies, Marketing Channel, Digital Marketing, Digital Transformation, Consumer Behaviour, New Product Development, Customer Engagement, E-Commerce, Price Negotiation, Innovation

    4.6
    Rating, 4.6 out of 5 stars
    ·
    18 reviews

    Beginner · Course · 1 - 4 Weeks

  • Status: Free Trial
    Free Trial
    I

    IBM

    ETL and Data Pipelines with Shell, Airflow and Kafka

    Skills you'll gain: Extract, Transform, Load, Apache Airflow, Data Pipelines, Apache Kafka, Data Warehousing, Data Transformation, Data Migration, Web Scraping, Data Integration, Shell Script, Data Processing, Data Mart, Unix Shell, Big Data, Performance Tuning, Scalability

    4.5
    Rating, 4.5 out of 5 stars
    ·
    440 reviews

    Intermediate · Course · 1 - 3 Months

  • Status: Free Trial
    Free Trial
    J

    Johns Hopkins University

    Managing Data Analysis

    Skills you'll gain: Exploratory Data Analysis, Statistical Reporting, Data Analysis, Data Presentation, Data Management, Data Strategy, Team Management, Workflow Management, Analytical Skills, Team Leadership, Statistical Inference, Statistical Modeling, Communication

    4.6
    Rating, 4.6 out of 5 stars
    ·
    3.4K reviews

    Mixed · Course · 1 - 4 Weeks

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In summary, here are 10 of our most popular marketing analytics courses

  • Crea Gráficos para las Redes Sociales con Canva: Coursera
  • Proceso de gestión de marca estratégico: Tecnológico de Monterrey
  • Use Canva to Create Desktop and Mobile-friendly Web Pages.: Coursera
  • Capstone: Making the Case for AI: Emory University
  • Bayesian Statistics: Duke University
  • Python Data Analysis: Rice University
  • Introducción a la ciencia de datos aplicada: Universidad de los Andes
  • ADP Entry-Level Payroll Specialist: Automatic Data Processing, Inc. (ADP)
  • Choosing a Facebook Post Type Based on Desired Engagement: Coursera
  • Маркетинг в цифровом мире: University of Illinois Urbana-Champaign

Skills you can learn in Marketing

Market (economics) (28)
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Analytics (13)
Brand (13)
Digital Marketing (13)
Marketing Analytics (11)
Plan (11)
Advertising (9)
Modeling (9)
Social Media Marketing (9)
Brand Management (7)

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