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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Entrepreneurial Mindset

      Skills you'll gain: Innovation, Business Modeling, Entrepreneurship, Lean Methodologies, Corporate Strategy, New Product Development, Business Strategy, New Business Development, Product Management, Value Propositions, Customer Insights

      4.4
      Rating, 4.4 out of 5 stars
      ·
      42 reviews

      Advanced · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      R

      Rice University

      Best Practices in Planning DE&I Interventions

      Skills you'll gain: Diversity Equity and Inclusion Initiatives, Diversity Programs, Diversity Training, Human Resource Strategy, Employee Retention, Human Resources, Recruitment Strategies, Workforce Development, Organizational Effectiveness, Plan Execution, Talent Acquisition, Communication Strategies

      4.8
      Rating, 4.8 out of 5 stars
      ·
      58 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Y

      Yonsei University

      International Marketing & Cross Industry Growth Capstone Project

      Skills you'll gain: Peer Review, Innovation, Promotional Strategies, Market Share, Global Marketing, Marketing, Strategic Marketing, Competitive Analysis, Business Strategies, New Product Development, Product Improvement, Benchmarking, Product Strategy, Brand Strategy, Growth Strategies, Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      71 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      Q

      Queen Mary University of London

      Research Instruments and Research Hypotheses

      Skills you'll gain: Research Reports, Statistical Hypothesis Testing, Survey Creation, Research Design, Statistical Analysis, Data Processing, Data Collection, Quantitative Research, Statistics, Data Analysis, Data Validation

      4.9
      Rating, 4.9 out of 5 stars
      ·
      21 reviews

      Beginner · Course · 1 - 4 Weeks

    • T

      The University of Sydney

      Creative Thinking and Innovation

      Skills you'll gain: Creative Thinking, Creativity, Creative Problem-Solving, Innovation, Ideation, Brainstorming, Cognitive flexibility, Open Mindset, Curiosity

      4.6
      Rating, 4.6 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      I

      IBM

      Intermediate Web and Front-End Development

      Skills you'll gain: Webpack, Search Engine Optimization, Web Development Tools, Web Analytics and SEO, Performance Tuning, Build Tools, Debugging, Front-End Web Development, Test Automation, Development Testing, Performance Testing, Software Development Tools, Javascript

      4.5
      Rating, 4.5 out of 5 stars
      ·
      32 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      D

      Duke University

      Financing for Startup Businesses

      Skills you'll gain: FinTech, Entrepreneurial Finance, Fundraising and Crowdsourcing, Financial Analysis, Equities, Financial Modeling, Private Equity, Credit Risk, Liquidation

      4.5
      Rating, 4.5 out of 5 stars
      ·
      208 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Michigan State University

      Launch Strategy: 5 Steps to Capstone Experience

      Skills you'll gain: Customer Acquisition Management, Business Planning, Entrepreneurship, Business Modeling, Resource Management, Sales Strategy, Plan Execution, New Business Development, Business Strategy, Customer Engagement, Go To Market Strategy, Marketing, Innovation, Fundraising and Crowdsourcing, Budgeting

      4.8
      Rating, 4.8 out of 5 stars
      ·
      127 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      V

      Vanderbilt University

      ChatGPT for Project Management: Insight, Planning, & Success

      Skills you'll gain: Large Language Modeling, Project Planning, ChatGPT, Risk Analysis, Milestones (Project Management), Timelines, Project Risk Management, Project Schedules, Project Management, Workflow Management, Prompt Engineering, Key Performance Indicators (KPIs), Generative AI, Business Metrics, Project Documentation

      4.7
      Rating, 4.7 out of 5 stars
      ·
      36 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Accounting for Mergers and Acquisitions: Advanced Topics

      Skills you'll gain: Mergers & Acquisitions, Financial Statement Analysis, Corporate Accounting, Investment Banking, Private Equity, Financial Analysis, Corporate Tax, Financial Modeling, Financial Accounting, Capital Markets, Accounting, Corporate Finance, Tax

      4.7
      Rating, 4.7 out of 5 stars
      ·
      21 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Trello for Beginners

      Skills you'll gain: Kanban Principles, Agile Methodology, Workflow Management, Prioritization, Collaborative Software, Project Management Software, Organizational Skills, Lean Methodologies, User Accounts

      4.3
      Rating, 4.3 out of 5 stars
      ·
      143 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      U

      Universidad de Palermo

      Administración de las Tecnologías de la Información

      Skills you'll gain: Business Process Management, IT Management, Business Process Improvement, Operations Management, Continuous Improvement Process, Information Technology, Information Systems, Business Operations, Enterprise Resource Planning, Quality Management, Customer Relationship Management, IT Infrastructure, Business Technologies, Leadership and Management, Technical Services, Business Intelligence, Business Strategy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      376 reviews

      Beginner · Course · 1 - 4 Weeks

    Marketing Strategy learners also search

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    1…131132133…295

    In summary, here are 10 of our most popular marketing strategy courses

    • Entrepreneurial Mindset: Tecnológico de Monterrey
    • Best Practices in Planning DE&I Interventions: Rice University
    • International Marketing & Cross Industry Growth Capstone Project : Yonsei University
    • Research Instruments and Research Hypotheses: Queen Mary University of London
    • Creative Thinking and Innovation: The University of Sydney
    • Intermediate Web and Front-End Development: IBM
    • Financing for Startup Businesses: Duke University
    • Launch Strategy: 5 Steps to Capstone Experience: Michigan State University
    • ChatGPT for Project Management: Insight, Planning, & Success: Vanderbilt University
    • Accounting for Mergers and Acquisitions: Advanced Topics: University of Illinois Urbana-Champaign

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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