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    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

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    Explore the Marketing Strategy Course Catalog

    • K

      Korea Advanced Institute of Science and Technology(KAIST)

      Design Thinking and Global Startup

      Skills you'll gain: Design Thinking, Business Modeling, Entrepreneurship, Product Development, Prototyping, Presentations, Lean Methodologies, Human Centered Design, Value Propositions, Innovation, Emerging Technologies, Market Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      131 reviews

      Beginner · Course · 1 - 3 Months

    • E

      Edureka

      Gen AI in Cybersecurity

      Skills you'll gain: Cybersecurity, Secure Coding, Cyber Security Strategy, Threat Detection, Network Security, Cyber Threat Intelligence, Application Security, IT Security Architecture, Generative AI, Incident Response, Artificial Intelligence, Machine Learning

      3.7
      Rating, 3.7 out of 5 stars
      ·
      36 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Analíticas en Páginas Web

      Skills you'll gain: Web Analytics, Search Engine Marketing, Marketing Analytics, Market Research, Digital Marketing, Search Engine Optimization, Analytical Skills, Online Advertising, Email Marketing, Marketing Effectiveness, Analytics, Content Performance Analysis, Market Intelligence, Customer Insights, Consumer Behaviour, Digital Advertising, Pay Per Click Advertising, Customer Relationship Management, Browser Compatibility, Advertising Campaigns

      4.9
      Rating, 4.9 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • U

      University of Virginia

      Design Thinking para Inovação

      Skills you'll gain: Design Thinking, Innovation, Creative Problem-Solving, Ideation, Open Mindset, Storytelling, Creativity, Curiosity, Data Visualization, Human Centered Design, Empathy

      4.8
      Rating, 4.8 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      X

      Xi'an Jiaotong University

      Lecture Series for Preventing and Controlling COVID-19

      Skills you'll gain: Infectious Diseases, Infection Control, Epidemiology, Public Health and Disease Prevention, Preventative Care, Public Health, Intensive Care Medicine, Patient Treatment, Patient Evaluation, Mental Health, Laboratory Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      356 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Illinois Urbana-Champaign

      Ethics, Culture, and Global Perspectives

      Skills you'll gain: Business Ethics, Cultural Sensitivity, Cultural Diversity, Brand Management, Culture, Cultural Responsiveness, Global Marketing, Branding, Brand Strategy, Corporate Sustainability, Intercultural Competence, Decision Making, Stakeholder Management, Environmental Social And Corporate Governance (ESG), Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      198 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      I

      Infosec

      CompTIA Security+ 701

      Skills you'll gain: Cybersecurity, Cyber Attacks, Incident Response, Information Systems Security, Threat Modeling, Application Security, Security Management, Computer Security Incident Management, Network Security, IT Security Architecture, Security Information and Event Management (SIEM), Cyber Threat Intelligence, Security Controls, Identity and Access Management, Cryptography, Threat Detection, Data Security, Encryption, Security Strategy, Personally Identifiable Information

      4.4
      Rating, 4.4 out of 5 stars
      ·
      207 reviews

      Intermediate · Course · 3 - 6 Months

    • Status: Free Trial
      Free Trial
      U

      University of Virginia Darden School Foundation

      Advertising in the Age of Generative AI

      Skills you'll gain: Branding, Brand Awareness, Brand Strategy, Marketing Design, Advertising, Brand Management, Brand Loyalty, Marketing Psychology, Generative AI Agents, Digital Advertising

      4.7
      Rating, 4.7 out of 5 stars
      ·
      27 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      A

      Arizona State University

      Business English: Final Project

      Skills you'll gain: English Language, Marketing Materials, Business Planning, Management Reporting, Business Writing, Marketing Planning, Project Documentation, Financial Analysis, Budgeting, Business Communication, Presentations, Business Reporting

      4.5
      Rating, 4.5 out of 5 stars
      ·
      34 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      A

      Aptly

      TikTok for Business

      Skills you'll gain: TikTok, Social Media Content, Social Media Marketing, Social Media Strategy, Content Creation, Marketing, Brand Awareness, Marketing Strategy and Techniques, Content Strategy, Customer Engagement, Video Editing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      9 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Custom Marketing Analytics Dashboard in Data Studio

      Skills you'll gain: Data Visualization, Data Presentation, Business Analytics, Dashboard, Data Analysis, Data Storytelling, Marketing Analytics, Data-Driven Decision-Making, Data Integration, Google Ads

      4.5
      Rating, 4.5 out of 5 stars
      ·
      111 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      T

      The Hong Kong University of Science and Technology

      Protecting Business Innovations via Strategy

      Skills you'll gain: E-Commerce, Global Marketing, Innovation, Strategic Partnership, Strategic Thinking, Business Strategy, Intellectual Property, Price Negotiation, New Business Development, Mergers & Acquisitions, Competitive Analysis

      Build toward a degree

      4.7
      Rating, 4.7 out of 5 stars
      ·
      79 reviews

      Beginner · Course · 1 - 4 Weeks

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    In summary, here are 10 of our most popular marketing strategy courses

    • Design Thinking and Global Startup: Korea Advanced Institute of Science and Technology(KAIST)
    • Gen AI in Cybersecurity: Edureka
    • Analíticas en Páginas Web: Tecnológico de Monterrey
    • Design Thinking para Inovação: University of Virginia
    • Lecture Series for Preventing and Controlling COVID-19: Xi'an Jiaotong University
    • Ethics, Culture, and Global Perspectives: University of Illinois Urbana-Champaign
    • CompTIA Security+ 701: Infosec
    • Advertising in the Age of Generative AI : University of Virginia Darden School Foundation
    • Business English: Final Project: Arizona State University
    • TikTok for Business: Aptly

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Marketing Strategy

    Marketing strategy is the overarching plan of a company to sell its products or services and enhance the perception of its brand. Developing a marketing strategy requires understanding your customers through market research, conducting market analysis to segment the market and position your value proposition, and then developing a communications and marketing plan to reach your target customers effectively. Appropriate marketing strategies may vary widely depending on the product or service you’re selling, but it’s a vitally important part of any successful business.

    Traditionally, developing a market strategy relied on in-person focus groups and surveys for market research and channels like print and television advertising to reach customers. However, the internet and today’s world of e-commerce has created a new digital marketing landscape that many companies are exploring. Your target customers’ online shopping habits, social media activities, and internet searches create a vast amount of data that can be harnessed with marketing analytics to yield important insights for market research. And emerging online channels like content marketing and social media marketing give you new ways to reach your customers in ways that are often more engaging and effective than traditional media.

    At the end of the day, however, marketing strategy still relies on the tried-and-true maxim of “know your customer.” Regardless of who your customers are and how you decide to reach them, a good marketing strategy will focus on presenting them with products and services that meet their needs in a way they can understand and connect with.‎

    A strong understanding of all aspects of marketing strategy is essential for a career as a marketing and advertising manager. These experts are responsible for overseeing market research, identifying target customer segments, developing marketing plans to reach them effectively, and managing teams of graphic designers, content writers, and other marketing professionals to create and run the campaign. It’s a job that requires both creativity, strategic thinking, and management skills, and it has only become more complex with the advent of digital marketing and e-commerce.

    According to the Bureau of Labor Statistics (BLS), marketing managers received a median annual wage of $135,900 in 2019, and these jobs are expected to grow faster than average over the next decade. Unsurprisingly, BLS also notes that “managers who can navigate the digital world should have the best prospects,” underscoring the importance of a digital marketing background for today’s top professionals in the field.‎

    Yes! Coursera offers a wealth of opportunities to learn online about marketing, including marketing strategy and related topics in content marketing, marketing analytics, and other important areas of digital marketing. You can take courses and Specializations spanning multiple courses from top-ranked schools like University of California, Davis, University of Pennsylvania, IE Business School, and University of Virginia. And, since you can view course materials and complete assignments on a flexible schedule, learning on Coursera is a great way to build marketing strategy skills for the digital era while maintaining your existing work or family life.‎

    A background in sales or any other experiences interacting with consumers can be helpful before you start studying marketing strategy. A basic understanding of profit, revenue, and quantitative or qualitative data analysis can help you move through your lessons faster. Because lots of businesses are increasingly reliant on online marketing, knowledge of social media platforms and advertising tools such as Google Ads is also helpful.‎

    People who are best suited for roles in marketing strategy are persuasive and creative. They're able to think of the world from the consumer's perspective and come up with messaging that inspires others to take action. An analytic mindset is also useful, as the field requires you to adopt an organized, tactical approach to challenges and measure progress by looking at specific metrics.‎

    Consumer behavior and psychology are topics that relate to marketing strategy, and studying them can help you better understand what motivates a target audience. You can also study topics such as business management, brand development, and nonprofits to gain a better understanding of how successful businesses and organizations thrive with the right marketing strategy.‎

    People with a background in marketing strategy can find jobs with advertising agencies or in the marketing department of a large business. Startups and political campaigns may also hire marketing strategists to ensure that target audiences are receptive to messaging. Some strategists work remotely, while others work in-house in an office setting.‎

    Learning about marketing strategy is right for you if you're passionate about bringing attention to a brand. This might include a business that you currently work for or a business that you plan to start. If you enjoy carefully laying out strategies and experimenting with persuasive messages, this could be the right topic for you to study.‎

    Online Marketing Strategy courses offer a convenient and flexible way to enhance your knowledge or learn new Marketing Strategy skills. Choose from a wide range of Marketing Strategy courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Marketing Strategy, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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