• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Analytics

    Marketing Analytics Courses Online

    Master marketing analytics for data-driven decision-making. Learn to analyze marketing data, measure performance, and optimize campaigns.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Analytics Course Catalog

    • Status: Free Trial
      Free Trial
      U

      University of California, Irvine

      Introduction to Corporate Communications

      Skills you'll gain: Corporate Communications, Storytelling, Strategic Communication, Internal Communications, Social Media, Business Communication, Public Relations, Presentations, Media and Communications, Target Audience, Communication, Communication Strategies, Virtual Teams, Employee Engagement, Crisis Management

      4.7
      Rating, 4.7 out of 5 stars
      ·
      75 reviews

      Beginner · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      ChatGPT for Beginners: Using AI for Market Research

      Skills you'll gain: ChatGPT, Market Research, Business Research, Employee Surveys, Market Analysis, Customer Insights, Prompt Engineering, Language Interpretation, Translation, and Studies, Persona Development, Generative AI, Content Marketing

      4.4
      Rating, 4.4 out of 5 stars
      ·
      78 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      A

      Automation Anywhere

      Implementing RPA with Cognitive Automation and Analytics

      Skills you'll gain: Robotic Process Automation, Business Process Automation, Automation, Process Design, Return On Investment, Data Validation, Business Process, Workflow Management, Process Analysis, Role-Based Access Control (RBAC), Project Management Life Cycle, Dashboard, Project Documentation, Business Intelligence, API Gateway, User Accounts, Project Management, Scripting, Digital Transformation, Development Testing

      4.5
      Rating, 4.5 out of 5 stars
      ·
      625 reviews

      Beginner · Specialization · 3 - 6 Months

    • Status: Preview
      Preview
      I

      Indian Institute for Human Settlements

      The Art and Science of Economic Policy

      Skills you'll gain: Economics, Policy, and Social Studies, Public Policies, Behavioral Economics, Policy Development, Policy Analysis, Economics, Governance, Public Administration, Decision Making, Market Analysis, Competitive Analysis, Root Cause Analysis

      4.7
      Rating, 4.7 out of 5 stars
      ·
      119 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      SAS

      SAS Macro Language

      Skills you'll gain: SAS (Software), Statistical Programming, Data Processing, SQL, Data Manipulation, Text Mining, Scripting, Software Documentation, Debugging

      4.8
      Rating, 4.8 out of 5 stars
      ·
      149 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: New
      New
      Status: Free Trial
      Free Trial
      I

      Illinois Tech

      Data Analytics and Big Data

      Skills you'll gain: Apache Spark, Relational Databases, Histogram, Data Analysis, Database Design, Database Management, Transaction Processing, Database Development, Big Data, NoSQL, Database Theory, Classification And Regression Tree (CART), Apache Hadoop, Regression Analysis, Statistical Analysis, Real Time Data, Apache Kafka, Stored Procedure, SQL, Databases

      Build toward a degree

      4.4
      Rating, 4.4 out of 5 stars
      ·
      68 reviews

      Intermediate · Specialization · 3 - 6 Months

    • U

      University of Illinois Urbana-Champaign

      Global Impact: Cultural Psychology

      Skills you'll gain: Branding, Global Marketing, Brand Management, Brand Strategy, Consumer Behaviour, Cultural Sensitivity, Promotional Strategies, Cultural Diversity, Intercultural Competence, Audit Planning, Marketing Communications, Marketing, Marketing Strategies

      4.7
      Rating, 4.7 out of 5 stars
      ·
      173 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      U

      University of Maryland, College Park

      Dealing With Missing Data

      Skills you'll gain: Sampling (Statistics), Data Analysis, Data Cleansing, Data Quality, Statistical Programming, Statistical Methods, R Programming, Probability & Statistics

      3.8
      Rating, 3.8 out of 5 stars
      ·
      135 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      W

      Wesleyan University

      Machine Learning for Data Analysis

      Skills you'll gain: Predictive Modeling, Data Mining, Unsupervised Learning, Predictive Analytics, Random Forest Algorithm, Decision Tree Learning, Quantitative Research, Data Analysis, Data Validation, Analytics, Statistical Analysis, Forecasting, Exploratory Data Analysis, Supervised Learning, Applied Machine Learning, Regression Analysis, Big Data, Statistical Methods, Machine Learning, Python Programming

      4.2
      Rating, 4.2 out of 5 stars
      ·
      325 reviews

      Mixed · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Microsoft

      Data Analysis and Visualization with Python

      Skills you'll gain: Matplotlib, Data Visualization, Data Analysis, Plotly, Data Ethics, Generative AI, Pandas (Python Package), Scikit Learn (Machine Learning Library), Data Visualization Software, Interactive Data Visualization, Data Storytelling, Data Cleansing, Data Manipulation, NumPy, Python Programming, Data Processing, Machine Learning, Supervised Learning, Test Data, Artificial Intelligence

      4.3
      Rating, 4.3 out of 5 stars
      ·
      57 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      JSON and Natural Language Processing in PostgreSQL

      Skills you'll gain: PostgreSQL, JSON, Query Languages, Text Mining, Natural Language Processing, SQL, Database Management, Unstructured Data, Data Manipulation, Python Programming, Data Storage, Application Programming Interface (API)

      4.6
      Rating, 4.6 out of 5 stars
      ·
      144 reviews

      Intermediate · Course · 1 - 4 Weeks

    • C

      Coursera Project Network

      Data Cleaning in Excel: Techniques to Clean Messy Data

      Skills you'll gain: Data Cleansing, Data Analysis, Microsoft Excel, Data Quality, Data Manipulation, Data Transformation, Data-Driven Decision-Making, Excel Formulas

      4.5
      Rating, 4.5 out of 5 stars
      ·
      46 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    Marketing Analytics learners also search

    Business Analysis
    Market Research
    Customer Analytics
    Economic Policy
    Business Statistics
    Business English
    Business Calculus
    Business Skills
    1…120121122…346

    In summary, here are 10 of our most popular marketing analytics courses

    • Introduction to Corporate Communications: University of California, Irvine
    • ChatGPT for Beginners: Using AI for Market Research: Coursera Project Network
    • Implementing RPA with Cognitive Automation and Analytics: Automation Anywhere
    • The Art and Science of Economic Policy: Indian Institute for Human Settlements
    • SAS Macro Language: SAS
    • Data Analytics and Big Data: Illinois Tech
    • Global Impact: Cultural Psychology: University of Illinois Urbana-Champaign
    • Dealing With Missing Data: University of Maryland, College Park
    • Machine Learning for Data Analysis: Wesleyan University
    • Data Analysis and Visualization with Python: Microsoft

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok