What skills can I learn in marketing analytics courses on Coursera?

Marketing analytics courses on Coursera equip learners with critical skills to analyze and interpret data that drive strategic marketing decisions, including: Fundamental and advanced techniques in data analysis and statistical modeling Tools and technologies for measuring and improving marketing effectiveness Strategies for translating data insights into actionable marketing tactics Understanding of consumer behavior and market trends through data Skills to use popular analytics software like Google Analytics and Tableau

Do I need prior experience in marketing or analytics to start these courses?

Coursera’s marketing analytics courses are structured to welcome learners from all backgrounds: No prior experience is necessary for beginner courses, which introduce basic concepts of marketing and data handling. Intermediate courses cater to those with some understanding of marketing principles and basic analytics. Advanced courses are designed for professionals looking to deepen their expertise in sophisticated analytical methods and strategic implementation.

What certifications and credentials can I earn through marketing analytics courses on Coursera?

Participants in Coursera’s marketing analytics courses can achieve various credentials to enhance their professional profile: Certificates of completion for individual courses demonstrating mastery of specific topics Professional certificates that prepare learners for analytics roles in marketing departments Specializations that focus on advanced topics such as predictive analytics and digital marketing measurements

What career opportunities are available with skills in marketing analytics?

Skills gained from marketing analytics courses can open numerous career opportunities across industries by enabling learners to: Serve as Marketing Analysts who support data-driven decision making Work as Customer Insight Analysts to optimize customer engagement strategies Become Digital Marketing Managers who use data to shape online marketing efforts Excel as Business Intelligence Analysts who influence policy and strategic directions Lead as Chief Marketing Officers with a strong grasp of market dynamics and metrics These roles utilize analytical skills to enhance organizational performance through better understanding and engagement with customers.

How can I purchase marketing analytics training courses for my team?

Looking to enhance your team's marketing analytics skills? Coursera provides tailored enterprise solutions for teams ranging of 5-125 employees. Our offerings include advanced analytics, customized learning paths, and collaborative tools. To explore our marketing analytics training options and make a purchase, please visit our Coursera for Teams page.

Top Marketing Analytics Courses - Learn Marketing Analytics Online

Explore the Marketing Analytics Course Catalog

Status: Free Trial
Ludwig-Maximilians-Universität München (LMU)
Competitive Strategy and Organization Design Project
Skills you'll gain: Business Research, Peer Review, Report Writing, Business Consulting, Management Consulting, Analysis, Business Reporting, Data Visualization, Organizational Strategy, Business Analytics, Competitive Analysis, Business Strategy, Presentations
4.5
Rating, 4.5 out of 5 stars
35 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
University of Minnesota
Recommender Systems: Evaluation and Metrics
Skills you'll gain: Performance Metric, Data Collection, Performance Measurement, Benchmarking, Usability Testing, A/B Testing, Analysis, Data-Driven Decision-Making, Predictive Analytics, Customer Engagement
4.4
Rating, 4.4 out of 5 stars
233 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
Universidad de Palermo
Fundamentos del Marketing
Skills you'll gain: Branding, Marketing, Brand Management, Strategic Marketing, Value Propositions, Consumer Behaviour, Marketing Strategies, Target Market, Marketing Operations, Product Marketing, Market Share, Customer Insights
4.8
Rating, 4.8 out of 5 stars
266 reviews
Beginner · Course · 1 - 4 Weeks
Status: Free Trial
Universidad de los Andes
Integración y preparación de datos
Skills you'll gain: Data Integration, Data Quality, Exploratory Data Analysis, Data Transformation, Data Cleansing, Data Manipulation, Jupyter, Data Compilation, Data Visualization, Data Analysis, Data-Driven Decision-Making, Data Science, Pandas (Python Package), Predictive Modeling, Python Programming
4.9
Rating, 4.9 out of 5 stars
94 reviews
Beginner · Course · 1 - 4 Weeks
Coursera Instructor Network
Software Sales
Skills you'll gain: Sales Strategy, Selling Techniques, Sales Presentation, Sales Process, Market Analysis, Sales, Technical Sales, Customer Relationship Building, Customer Relationship Management, Market Opportunities, Competitive Analysis, Customer Analysis, Market Dynamics, Value Propositions, Company, Product, and Service Knowledge
4.9
Rating, 4.9 out of 5 stars
24 reviews
Beginner · Course · 1 - 4 Weeks
Status: New
Status: Free Trial
Snowflake
Introduction to Generative AI with Snowflake
Skills you'll gain: Prompt Engineering, Generative AI, OpenAI, ChatGPT, Large Language Modeling, Application Deployment, Unstructured Data, Application Development, Artificial Intelligence and Machine Learning (AI/ML), Natural Language Processing, Data Processing
4.9
Rating, 4.9 out of 5 stars
30 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
University of Illinois Urbana-Champaign
Data Mining Project
Skills you'll gain: Data Mining, Text Mining, Unstructured Data, Big Data, Data Processing, Exploratory Data Analysis, Data Presentation, Data Visualization Software, Analysis, Technical Writing, Algorithms
4.4
Rating, 4.4 out of 5 stars
48 reviews
Mixed · Course · 1 - 3 Months
Status: Free Trial
CertNexus
CertNexus Certified Data Science Practitioner
Skills you'll gain: Extract, Transform, Load, Data Analysis, Jupyter, Data Visualization, Unsupervised Learning, Applied Machine Learning, Statistical Analysis, Exploratory Data Analysis, Machine Learning, Analytical Skills, Data Manipulation, Data Cleansing, Data Processing, Stakeholder Engagement, Project Scoping, Data Presentation, Business Priorities, Classification And Regression Tree (CART), Stakeholder Management, Business Analytics
4.6
Rating, 4.6 out of 5 stars
70 reviews
Intermediate · Professional Certificate · 3 - 6 Months
Status: Free Trial
Google Cloud
Developing Data Models with LookML
Skills you'll gain: Looker (Software), Data Modeling, Dashboard, Database Design, Data Warehousing, Performance Tuning, Business Intelligence Software, SQL, Data Analysis
4.7
Rating, 4.7 out of 5 stars
63 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free
Coursera Project Network
Digging Deeper into Audience Reports in Google Analytics
Skills you'll gain: Google Analytics, Web Analytics, Benchmarking, Customer Engagement, Customer Analysis, Performance Analysis, Management Reporting, Customer Retention, User Research
4.6
Rating, 4.6 out of 5 stars
54 reviews
Intermediate · Guided Project · Less Than 2 Hours
Status: Free Trial
IBM
Generative AI: Elevate your Data Engineering Career
Skills you'll gain: Generative AI, Database Design, Data Pipelines, Query Languages, Extract, Transform, Load, Snowflake Schema, Star Schema, Data Warehousing, Data Ethics, Data Infrastructure, Data Architecture, Data Mining, Data Synthesis, Data Analysis, Artificial Intelligence, Data Quality
4.7
Rating, 4.7 out of 5 stars
30 reviews
Intermediate · Course · 1 - 4 Weeks
Status: Free Trial
IBM
Front-End Development Capstone Project
Skills you'll gain: HTML and CSS, React.js, Front-End Web Development, Mockups, Web Design and Development, Web Development, Figma (Design Software), Web Design, UI Components, Application Deployment, Web Analytics and SEO, Databases, GitHub
4.6
Rating, 4.6 out of 5 stars
53 reviews
Advanced · Course · 1 - 3 Months