• For Individuals
  • For Businesses
  • For Universities
  • For Governments
Coursera
  • Online Degrees
  • Careers
  • Log In
  • Join for Free
    Coursera
    • Browse
    • Marketing Strategy

    Marketing Strategy Courses Online

    Study marketing strategy for competitive advantage. Learn to develop and implement effective marketing plans that align with business goals.

    Skip to search results

    Filter by

    Subject
    Required
     *

    Language
    Required
     *

    The language used throughout the course, in both instruction and assessments.

    Learning Product
    Required
     *

    Level
    Required
     *

    Duration
    Required
     *

    Skills
    Required
     *

    Subtitles
    Required
     *

    Educator
    Required
     *

    Explore the Marketing Strategy Course Catalog

    • Status: Preview
      Preview
      U

      Universidades Anáhuac

      Customer Success: Conociendo al cliente

      Skills you'll gain: Customer Success Management, Customer Service, Customer Relationship Management, Customer Relationship Management (CRM) Software, Customer Retention, Customer experience strategy (CX), Customer Insights, Marketing Automation, Performance Metric, Sales Process, Business Metrics, Marketing Strategies, Data-Driven Decision-Making

      4.6
      Rating, 4.6 out of 5 stars
      ·
      46 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Preview
      Preview
      E

      ESSEC Business School

      Entreprise et changement climatique

      Skills you'll gain: Corporate Sustainability, Environmental Social And Corporate Governance (ESG), Environmental Management Systems, Business Transformation, Environmental Policy, Business Economics, Business Strategy, Financial Market, Finance, Stakeholder Engagement

      4.6
      Rating, 4.6 out of 5 stars
      ·
      106 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Models & Frameworks to Support Sales Planning

      Skills you'll gain: Sales Management, Sales Strategy, Customer Engagement, Sales Territory Management, Sales Training, Sales Presentation, Sales Process, Sales Enablement, Customer Relationship Building, Negotiation, Communication

      4.5
      Rating, 4.5 out of 5 stars
      ·
      76 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      F

      Fundação Instituto de Administração

      Sales & Marketing Alignment

      Skills you'll gain: Marketing, Sales, Sales Management, Sales Strategy, Marketing Effectiveness, Strategic Marketing, Conflict Management, Cross-Functional Collaboration, Organizational Strategy, Gap Analysis

      4.6
      Rating, 4.6 out of 5 stars
      ·
      81 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      F

      Fundação Instituto de Administração

      Executivo de Vendas, Vendas Consultivas e Prospecção

      Skills you'll gain: Consultative Selling, Sales Prospecting, Sales Management, Selling Techniques, Sales Strategy, Sales Process, Sales, Solution Selling, Customer Relationship Management, Value Propositions, Overcoming Objections, Needs Assessment

      4.8
      Rating, 4.8 out of 5 stars
      ·
      39 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      T

      Tecnológico de Monterrey

      Diseñando una estrategia de negocios en América Latina

      Skills you'll gain: Socioeconomics, Market Opportunities, Global Marketing, Competitive Analysis, Business Strategy, Economics, Business Development, Innovation, International Relations, Entrepreneurship, Business Economics, Market Analysis, Investments, Finance

      4.7
      Rating, 4.7 out of 5 stars
      ·
      116 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      E

      Emory University

      Mastering Business Essentials: Strategy

      Skills you'll gain: Business Strategy, Strategic Thinking, Corporate Strategy, Organizational Strategy, Strategic Planning, Business Planning, Competitive Analysis, Strategic Decision-Making, Innovation, Market Analysis, Competitive Intelligence, Business Risk Management, Market Dynamics

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      G

      GRAMMY GO

      Strategies for Audience Growth and Promoting Music Brands

      Skills you'll gain: Key Performance Indicators (KPIs), Marketing Analytics, Content Strategy, Customer Engagement, Marketing Strategies, Content Creation, Data-Driven Decision-Making, Social Media Strategy, Promotional Strategies, Brand Strategy, Social Media, Budget Management, Target Audience, Strategic Partnership

      4.8
      Rating, 4.8 out of 5 stars
      ·
      6 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: Preview
      Preview
      J

      Johns Hopkins University

      Managing AI Projects: From Strategy to Delivery

      Skills you'll gain: Team Management, Scalability, Project Management, Project Management Life Cycle, Project Implementation, Project Design, Risk Management, Risk Analysis, Stakeholder Management, Artificial Intelligence, Workforce Management, Data Ethics, Agile Methodology, Business Ethics, Change Management

      4.6
      Rating, 4.6 out of 5 stars
      ·
      30 reviews

      Intermediate · Course · 1 - 4 Weeks

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Strategic management: Be competitive

      Skills you'll gain: Business Strategy, Business Strategies, Strategic Thinking, Growth Strategies, Competitive Analysis, Value Propositions, Customer Analysis, Organizational Strategy, Market Analysis, Strategic Decision-Making, New Product Development, Competitive Intelligence, Market Opportunities, Innovation, Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      320 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      M

      Macquarie University

      Cultural intelligence: Become a global citizen

      Skills you'll gain: Business Ethics, Intercultural Competence, Cultural Sensitivity, Cultural Diversity, Team Management, People Management, Organizational Leadership, Business Management, Global Marketing, Diversity and Inclusion, Strategic Leadership, Business Leadership, Culture, International Relations

      4.8
      Rating, 4.8 out of 5 stars
      ·
      212 reviews

      Mixed · Course · 1 - 3 Months

    • Status: Preview
      Preview
      F

      Fundação Instituto de Administração

      Gestão de Marca & Crise de Imagem

      Skills you'll gain: Crisis Management, Decision Making, Brand Management, Integrated Marketing Communications, Branding, Brand Strategy, Brand Awareness, Marketing Communications, Management Information Systems, Communication Strategies, Risk Management, Communication, Marketing Management, Coordinating, Auditing, Consumer Behaviour

      4.8
      Rating, 4.8 out of 5 stars
      ·
      89 reviews

      Intermediate · Course · 1 - 3 Months

    Marketing Strategy learners also search

    Marketing
    Digital Marketing
    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…115116117…312

    In summary, here are 10 of our most popular marketing strategy courses

    • Customer Success: Conociendo al cliente: Universidades Anáhuac
    • Entreprise et changement climatique: ESSEC Business School
    • Models & Frameworks to Support Sales Planning : Fundação Instituto de Administração
    • Sales & Marketing Alignment: Fundação Instituto de Administração
    • Executivo de Vendas, Vendas Consultivas e Prospecção: Fundação Instituto de Administração
    • Diseñando una estrategia de negocios en América Latina: Tecnológico de Monterrey
    • Mastering Business Essentials: Strategy: Emory University
    • Strategies for Audience Growth and Promoting Music Brands: GRAMMY GO
    • Managing AI Projects: From Strategy to Delivery: Johns Hopkins University
    • Strategic management: Be competitive: Macquarie University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Other topics to explore

    Arts and Humanities
    338 courses
    Business
    1095 courses
    Computer Science
    668 courses
    Data Science
    425 courses
    Information Technology
    145 courses
    Health
    471 courses
    Math and Logic
    70 courses
    Personal Development
    137 courses
    Physical Science and Engineering
    413 courses
    Social Sciences
    401 courses
    Language Learning
    150 courses

    Coursera Footer

    Technical Skills

    • ChatGPT
    • Coding
    • Computer Science
    • Cybersecurity
    • DevOps
    • Ethical Hacking
    • Generative AI
    • Java Programming
    • Python
    • Web Development

    Analytical Skills

    • Artificial Intelligence
    • Big Data
    • Business Analysis
    • Data Analytics
    • Data Science
    • Financial Modeling
    • Machine Learning
    • Microsoft Excel
    • Microsoft Power BI
    • SQL

    Business Skills

    • Accounting
    • Digital Marketing
    • E-commerce
    • Finance
    • Google
    • Graphic Design
    • IBM
    • Marketing
    • Project Management
    • Social Media Marketing

    Career Resources

    • Essential IT Certifications
    • High-Income Skills to Learn
    • How to Get a PMP Certification
    • How to Learn Artificial Intelligence
    • Popular Cybersecurity Certifications
    • Popular Data Analytics Certifications
    • What Does a Data Analyst Do?
    • Career Development Resources
    • Career Aptitude Test
    • Share your Coursera Learning Story

    Coursera

    • About
    • What We Offer
    • Leadership
    • Careers
    • Catalog
    • Coursera Plus
    • Professional Certificates
    • MasterTrack® Certificates
    • Degrees
    • For Enterprise
    • For Government
    • For Campus
    • Become a Partner
    • Social Impact
    • Free Courses
    • ECTS Credit Recommendations

    Community

    • Learners
    • Partners
    • Beta Testers
    • Blog
    • The Coursera Podcast
    • Tech Blog

    More

    • Press
    • Investors
    • Terms
    • Privacy
    • Help
    • Accessibility
    • Contact
    • Articles
    • Directory
    • Affiliates
    • Modern Slavery Statement
    • Do Not Sell/Share
    Learn Anywhere
    Download on the App Store
    Get it on Google Play
    Logo of Certified B Corporation
    © 2025 Coursera Inc. All rights reserved.
    • Coursera Facebook
    • Coursera Linkedin
    • Coursera Twitter
    • Coursera YouTube
    • Coursera Instagram
    • Coursera TikTok