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    • Content Marketing

    Content Marketing Courses Online

    Explore content marketing strategies for attracting and engaging audiences. Learn to create, distribute, and measure effective content.

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    Explore the Content Marketing Course Catalog

    • Status: Free Trial
      Free Trial
      J

      Johns Hopkins University

      Precalculus: Mathematical Modeling

      Skills you'll gain: Data Analysis, Applied Mathematics, Mathematical Modeling, Analytical Skills, Statistics, Systems Of Measurement, Correlation Analysis, Regression Analysis

      4.8
      Rating, 4.8 out of 5 stars
      ·
      89 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Fundamentals of Microsoft 356 Generative AI

      Skills you'll gain: Prompt Engineering, Microsoft Copilot, Data Ethics, Microsoft 365, Artificial Intelligence, Productivity Software, Generative AI, Business Ethics, Microsoft Word, Microsoft Excel, Writing, Editing

      4.9
      Rating, 4.9 out of 5 stars
      ·
      7 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      U

      University of Michigan

      Additive Manufacturing

      Skills you'll gain: Manufacturing Processes, Manufacturing and Production, Business Transformation, Technology Strategies, Digital Transformation, Technology Roadmaps, Emerging Technologies, Strategic Partnership, Industrial Engineering, Cost Benefit Analysis, Business, Risk Analysis, System Implementation

      Build toward a degree

      4.6
      Rating, 4.6 out of 5 stars
      ·
      85 reviews

      Beginner · Course · 1 - 4 Weeks

    • Status: New
      New
      Status: Free Trial
      Free Trial
      M

      Microsoft

      Preparing for the AZ-900 Microsoft Azure Fundamentals Exam

      Skills you'll gain: Microsoft Azure, Cloud Services, Cloud Platforms, Cloud Computing, Cloud Security, Network Security, Identity and Access Management

      5
      Rating, 5 out of 5 stars
      ·
      17 reviews

      Beginner · Course · 1 - 4 Weeks

    • V

      Vanderbilt University

      Faster Together, Enhancing the Recruitment of Marginalized Communities in Clinical Trials

      Skills you'll gain: Clinical Research, Patient Education And Counseling, Community Outreach, Clinical Trials, Health Equity, Health Disparities, Research, Healthcare Ethics, Interpersonal Communications, Community Health, Cultural Responsiveness, Cultural Diversity, Diversity Equity and Inclusion Initiatives

      4.8
      Rating, 4.8 out of 5 stars
      ·
      106 reviews

      Beginner · Course · 1 - 3 Months

    • C

      Coursera Project Network

      Canva for college students

      Skills you'll gain: Canva (Software), Infographics, Graphic and Visual Design Software, Design, Design Software, Timelines, Graphic Design, Graphical Tools, Graphic and Visual Design

      4.4
      Rating, 4.4 out of 5 stars
      ·
      26 reviews

      Beginner · Guided Project · Less Than 2 Hours

    • D

      Duke University

      Introduction to FastAPI framework

      Skills you'll gain: Restful API, Application Programming Interface (API), Application Deployment, Software Documentation, Web Applications, JSON, Application Development, Server Side, Program Development, Test Tools, Python Programming, Data Validation

      2.7
      Rating, 2.7 out of 5 stars
      ·
      23 reviews

      Intermediate · Guided Project · Less Than 2 Hours

    • U

      University of California, Irvine

      Leading Diverse Teams

      Skills you'll gain: Cross-Functional Team Leadership, Diversity and Inclusion, Intercultural Competence, Diversity Awareness, Organizational Leadership, Cultural Diversity, Business Leadership, Team Leadership, Leadership, Leadership Development, Global Marketing, Decision Making

      4.8
      Rating, 4.8 out of 5 stars
      ·
      100 reviews

      Beginner · Course · 1 - 4 Weeks

    • E

      Exploratorium

      Exploring Light: Hands-on Activities and Strategies for Teachers

      Skills you'll gain: Collaboration, Educational Materials, Instructional Design, Visualization (Computer Graphics), Laboratory Experience, Constructive Feedback, Learning Strategies, Experimentation, Physics, Scientific Methods, Investigation

      4.8
      Rating, 4.8 out of 5 stars
      ·
      54 reviews

      Intermediate · Course · 1 - 3 Months

    • Status: Free Trial
      Free Trial
      S

      Stanford University

      Transitions in Care from Survivorship to Hospice

      Skills you'll gain: Hospice, Caregiving, Care Management, Psychosocial Assessments, Oncology, Patient Education And Counseling, Primary Care, Home Health Care, Long Term Care, Chronic Diseases, Healthcare Ethics, Stress Management, Cultural Diversity, Mental Health

      4.6
      Rating, 4.6 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 3 Months

    • Status: Free
      Free
      C

      Coursera Project Network

      Create a Targeted Ad With Facebook Audience Insights

      Skills you'll gain: Target Audience, Facebook, Advertising, Online Advertising, Social Media Campaigns, Paid media, Customer Data Management

      4.4
      Rating, 4.4 out of 5 stars
      ·
      55 reviews

      Advanced · Guided Project · Less Than 2 Hours

    • Status: Free Trial
      Free Trial
      C

      Coursera

      Empowering and Transforming Your Organization with GenAI

      Skills you'll gain: Business Transformation, Business Communication, Communication, Internal Communications, Employee Training, Organizational Effectiveness, Organizational Strategy, Workforce Development, Stakeholder Engagement, Business Leadership, Digital Transformation, Change Management

      4.9
      Rating, 4.9 out of 5 stars
      ·
      25 reviews

      Beginner · Course · 1 - 4 Weeks

    Content Marketing learners also search

    Marketing
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    Content Strategy
    Beginner Digital Marketing
    Social Media Marketing
    Digital Marketing Projects
    Advanced Digital Marketing
    Beginner Social Media Marketing
    1…115116117…248

    In summary, here are 10 of our most popular content marketing courses

    • Precalculus: Mathematical Modeling: Johns Hopkins University
    • Fundamentals of Microsoft 356 Generative AI: Microsoft
    • Additive Manufacturing: University of Michigan
    • Preparing for the AZ-900 Microsoft Azure Fundamentals Exam: Microsoft
    • Faster Together, Enhancing the Recruitment of Marginalized Communities in Clinical Trials: Vanderbilt University
    • Canva for college students: Coursera Project Network
    • Introduction to FastAPI framework: Duke University
    • Leading Diverse Teams: University of California, Irvine
    • Exploring Light: Hands-on Activities and Strategies for Teachers: Exploratorium
    • Transitions in Care from Survivorship to Hospice: Stanford University

    Skills you can learn in Marketing

    Market (economics) (28)
    Social Media (15)
    Marketing Strategy (14)
    Analytics (13)
    Brand (13)
    Digital Marketing (13)
    Marketing Analytics (11)
    Plan (11)
    Advertising (9)
    Modeling (9)
    Social Media Marketing (9)
    Brand Management (7)

    Frequently Asked Questions about Content Marketing

    Content marketing is a marketing strategy that involves creating media that is compelling to a particular group with the aim of attracting new - and engaging current - customers. Well-placed content addressing the specific needs of your target audience can establish an awareness and authority of your brand while providing them with the information, products, or services they are looking for.

    Content marketing is important to learn about because it can be more effective and less expensive than traditional marketing approaches. Instead of searching for your customers with the paid advertising associated with outbound marketing, this approach uses compelling content, SEO optimized copywriting, and eye-catching multimedia on websites, blogs, and social media platforms as part of an inbound marketing strategy. And, with new channels such as podcasting and influencer marketing, content marketers have the ability to engage customers in more ways than ever.‎

    A background in content marketing can inform many different career paths. Since so much content still depends on good writing, including researched articles, in-depth interviews, and scripts for video blogs and podcasts, talented copywriters are often essential to this strategy. Social media specialists as well as SEO specialists are also crucial to content marketing campaigns.

    Marketing managers oversee all of an organization’s digital media campaigns, including their content marketing strategies. They are responsible for managing the research, creation, and presentation teams that execute marketing campaigns as well as working with sales, public relations, and product development departments. According to the Bureau of Labor Statistics, they make a median salary of $135,900 per year, and their job growth is expected to be faster than the average for all occupations due to the ever-increasing growth of Internet-based marketing.‎

    Absolutely! Coursera has a wide range of online courses and Specializations on content marketing and related topics like social media marketing, digital marketing, and search engine optimization (SEO). And, because Coursera offers content marketing-related courses from top-ranked schools including the University of California, Davis, Northwestern University, and the University of Illinois at Urbana-Champaign, you won’t have to sacrifice the quality of your education to learn about content marketing online.

    You’ll be doing the same coursework as on-campus students, but at a significantly lower tuition. And, with virtual office hours and collaborative student projects, you’ll be able to explore content creation from a broad diversity of perspectives.‎

    Anyone who wants to learn content marketing should have a basic understanding of the goals of marketing and why it's such an important part of a business plan. Any skills or experience in digital marketing will help you even more. Familiarity with Google Analytics is also a plus, as is any experience you have analyzing data or working with keywords. A background in SEO may be helpful too. You'll need good computer skills, as well as writing and editing skills. You'll also need to be familiar with the internet. While it's not necessary, understanding web design and ecommerce may also be beneficial.‎

    People who are best suited for roles in content marketing are those who like to research and analyze. As with any type of marketing, it takes a little detective work to determine who your target audience is. You must be business-minded—after all, the goal of content marketing is to sell more products or services—but also creative, so your marketing plan doesn't just come across as a boring sales pitch. You'll also need to be good with a computer and understand how people use internet tools like search engines, email, blogs, messages boards, and social media. If you're a quick learner, you may be suited for a role in content marketing.‎

    Learning content marketing can be beneficial for anyone who is looking to find an audience online, whether you want to drive people to your personal website, your ecommerce site, or the website for the company where you work. You must enjoy spending time online and coming up with creative and attractive ways to reach that audience. You must also enjoy writing or creating graphics and videos. Those who work in content marketing spend much of their day at their computer and may even work remotely from their homes. As more and more companies take their business online and use content marketing to promote them, learning this valuable skill can set you up for a career in a competitive field for many years to come.‎

    Online Content Marketing courses offer a convenient and flexible way to enhance your knowledge or learn new Content Marketing skills. Choose from a wide range of Content Marketing courses offered by top universities and industry leaders tailored to various skill levels.‎

    When looking to enhance your workforce's skills in Content Marketing, it's crucial to select a course that aligns with their current abilities and learning objectives. Our Skills Dashboard is an invaluable tool for identifying skill gaps and choosing the most appropriate course for effective upskilling. For a comprehensive understanding of how our courses can benefit your employees, explore the enterprise solutions we offer. Discover more about our tailored programs at Coursera for Business here.‎

    This FAQ content has been made available for informational purposes only. Learners are advised to conduct additional research to ensure that courses and other credentials pursued meet their personal, professional, and financial goals.

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